Organic, Inc.
Organic, Inc. is an advertising agency headquartered in San Francisco with additional offices in Detroit, New York, London, and Los Angeles.
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[edit] History
One of the first internet ad agencies, Organic was founded by Jonathan Nelson in 1993.[1] Organic was one of the first to sponsor the open source Apache webserver and the development of the software product that became the web analytics company Accrue.[1]
Organic completed an initial public offering in February 2000,[2] and was re-privatized in 2001. In 2003, Organic became a wholly owned subsidiary of the Omnicom Group.[3]
[edit] Marketing Intelligence
Organic’s marketing intelligence tools have received widespread coverage and recognition from publications such as the Wall Street Journal,[4] MIT Technology Review,[5], Ad Age,[6] and Adweek.[7] For Chrysler, Organic used these models to predict Jeep sales within 1 % accuracy.[6] It also worked with The Meth Project, creating an online experience to counter meth addition.[8] Other clients include Proctor & Gamble, Kimberly Clark, Nike, Intel, Walmart, Specialized, BBC and The British Library.
[edit] References
- ^ a b Bayers, Chip. "The Original Internet Adman", AdWeek, 2011-07-12. Retrieved on 1-17-12.
- ^ Koffey, Nicole. "Organic (OGNC) to Open Strong", Forbes, 2000-02-02. Retrieved on 2009-07-03.
- ^ Mack, Ann M. "Omnicom Confirms Organic Purchase", AdWeek, 2003-03-03. Retrieved on 2009-07-03.
- ^ Steel, Emily. "Modeling Tools Stretch Ad Dollars", Wall Street Journal, 2009-5-18. Retrieved 1-17-2012.
- ^ Schwartz, Evan. "A New Model for Predicting Social-Media Impact", Technology Review, Published by MIT, 2010-10-20. Retrieved on 1-17-2012.
- ^ a b Klaassen, Abbey. "Interactive Agency Organic Predicts Chrysler Sales With Media-Mix ROI Model", Ad Age, 2009-3-23. Retrieved on 1-17-2012.
- ^ O’Leary, Noreen. "Media All-Star: Steve Kerho", AdWeek, 2011-11-19. Retrieved on 1-17-2012.
- ^ Nudd, Tim. "Darren Aronofsky Revisits the Horrors of Addiction in Anti-Meth PSAs", Adweek, 2011-11-8. Retrieved on 1-17-2012.
[edit] External links
- Company Website: http://www.organic.com/default.aspx
- Company Blog: [1]
- Organic SVP, Steve Kerho, Fast Company Blog: [2]
