Organic, Inc.
Organic, Inc. is an interactive advertising agency headquartered in San Francisco with additional offices in Detroit, New York, London, and Los Angeles.
Contents |
[edit] History
One of the original interactive agencies, Organic was founded by Jonathan Nelson in 1993.[1]
Organic has established many industry firsts including early sponsorship of the open source Apache webserver and the development of the software product that became the web analytics company Accrue.[1] Organic created the first banner ad which ran on HotWired, many of the first ecommerce sites, the first mobile ad, and the first branded YouTube channel.
Organic completed an initial public offering in February 2000,[2] and was re-privatized in 2001. In 2003, Organic became a wholly owned subsidiary of the Omnicom Group.[3]
[edit] Service Offering
Digital Strategy & Planning, Digital Experience Design, Web Development, Online Advertising, Media Planning & Buying, Search: SEO & SEM, Social Media Strategy, Implementation & Management, Marketing Intelligence: Measurement, Analytics and Optimization, Emerging Platforms & Product Development Mobile Strategy & Development, Account & Project Management
[edit] Marketing Intelligence
Organic’s marketing intelligence tools have received widespread coverage and recognition from publications such as the Wall Street Journal,[4] MIT Technology Review,[5], Ad Age,[6] and Adweek.[7] For Chrysler, Organic used these models to predict Jeep sales within 1 % accuracy.[6] Other clients include Proctor & Gamble, Kimberly Clark, Nike, Intel, Walmart, Specialized, BBC and The British Library.
[edit] Notable Work
The company’s work extends across the digital landscape, from browsers to mobile, social to out of home, and ecommerce to the retail aisle.
Kimberly-Clark U by Kotex launch: In the spring of 2010, Organic led Kimberly-Clark’s “Break the Cycle” campaign, a CPG launch for the U by Kotex brand built around social media, community, education and honest dialogue about feminine care issues. One of the most impressive launches in recent CPG history, U by Kotex gained nearly 6 points of market share in the $1 billion feminine care category in 2010.[8].
ASK MethProject.org: Organic received widespread industry attention for its work with The Meth Project[9]. The client’s first digitally-led effort included TV, radio, out-of-home, social and digital components, including a highly immersive online experience at www.MethProject.org in an effort to counter meth addiction.
[edit] Awards
Organic has received hundreds of industry honors for clients such as Bank of America, Chrysler, Nike, and Kimberly-Clark.
Organic won more than 30 top advertising awards for the highly popular U by Kotex campaign in 2010-2011 alone, including three Effies, two ARF Ogilvy awards( including a Grand Ogilvy in Research Innovation), a Forrester Research Groundswell award and more.
[edit] References
- ^ a b Bayers, Chip. "The Original Internet Adman", AdWeek, 2011-07-12. Retrieved on 1-17-12.
- ^ Koffey, Nicole. "Organic (OGNC) to Open Strong", Forbes, 2000-02-02. Retrieved on 2009-07-03.
- ^ Mack, Ann M. "Omnicom Confirms Organic Purchase", AdWeek, 2003-03-03. Retrieved on 2009-07-03.
- ^ Steel, Emily. "Modeling Tools Stretch Ad Dollars", Wall Street Journal, 2009-5-18. Retrieved 1-17-2012.
- ^ Schwartz, Evan. "A New Model for Predicting Social-Media Impact", Technology Review, Published by MIT, 2010-10-20. Retrieved on 1-17-2012.
- ^ a b Klaassen, Abbey. "Interactive Agency Organic Predicts Chrysler Sales With Media-Mix ROI Model", Ad Age, 2009-3-23. Retrieved on 1-17-2012.
- ^ O’Leary, Noreen. "Media All-Star: Steve Kerho", AdWeek, 2011-11-19. Retrieved on 1-17-2012.
- ^ Neff, Jack. "Comparative Claims Resurface in Tampon Wars", AdAge, 2011-7-25. Retrieved on 1-17-2012.
- ^ Nudd, Tim. "Darren Aronofsky Revisits the Horrors of Addiction in Anti-Meth PSAs", Adweek, 2011-11-8. Retrieved on 1-17-2012.
[edit] External links
- Company Website: http://www.organic.com/default.aspx
- Company Blog: [1]
- Organic SVP, Steve Kerho, Fast Company Blog: [2]
