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This article is about Oriflame Cosmetics. For other uses, see Oriflamme (disambiguation).
Oriflame Cosmetics
Type Public (OMXORI SDB)
Industry Cosmetics
Founded 1967
Founder(s) Jonas af Jochnick, Robert af Jochnick
Headquarters Luxembourg, Luxembourg (with a trading branch in Fribourg, Switzerland)
Key people Magnus Brännström (CEO)
Robert af Jochnick (Chairman)
Products Cosmetics, skincare, perfume, gifts
Website www.oriflame.com

Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics group, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick. The company sells personal care, assessories and nutritional products.[1] As of 2007, the company reported an independent sales force of 2,242,500 people.[2] The company uses a multi-level marketing system to compensate distributors.


Oriflame Cosmetics is an international cosmetics company, which uses multi-level marketing to sell directly to customers. The company began operations in 1967 in Sweden and today has a presence in over 60 countries worldwide. The company has over 3.5 million marketing associates worldwide with annual sales of €1.5 billion.[citation needed] Oriflame has been listed on NASDAQ OMX Stockholm since 2004.

The brand is named for the Oriflamme, the royal banner of medieval France.[3]

See also[edit]


  1. ^ http://corporate.oriflame.com/Products/Product-categories/
  2. ^ Oriflame Q2 pretax rises on strong sales growth; results above expectations
  3. ^ Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books. p. 66. 

External links[edit]