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Oriflame Cosmetics
Type Public (OMXORI SDB)
Industry Cosmetics
Founded 1967
Founder(s) Jonas af Jochnick, Robert af Jochnick
Headquarters Luxembourg, Luxembourg (with a trading branch in Fribourg, Switzerland)
Key people Magnus Brännström (CEO)
Robert af Jochnick (Chairman)
Products Cosmetics, skincare, perfume, gifts
Website www.oriflame.com

Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics group, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick. The company sells personal care, assessories and nutritional products.[1] As of 2007, the company reported an independent sales force of 2,242,500 people.[2] The company uses a multi-level marketing system to compensate distributors.


Oriflame Cosmetics is an international beauty company selling direct. The company began operations in 1967 in Sweden and has today a presence in over 60 countries worldwide. The company has over 3.5 million "consultants" worldwide with annual sales of €1.5 billion. Oriflame has been listed on NASDAQ OMX Stockholm since 2004.

The brand got its name from the royal banner of medieval France which was unfurled only on the battlefield and accompanied by the war cry Montjoie Saint Denis.[3] Oriflame gained its first British consultant in 1970.

Social commitment[edit]

Oriflame is involved in several programs for example the "World Childhood Foundation", SOS Children's Villages as well as in local small charities.[citation needed]

The company has been ranked 8.5 out of 9 in the Palm Oil Buyers’ Scorecard which is compiled by the World Wide Fund and rates purchasers of palm oil on environmental sustainability.[4]

See also[edit]


  1. ^ http://corporate.oriflame.com/Products/Product-categories/
  2. ^ Oriflame Q2 pretax rises on strong sales growth; results above expectations
  3. ^ Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books. p. 66. 
  4. ^ http://www.panda.org/palmoilscorecard/2011

External links[edit]