Oriflame
| Type | Public (OMX: ORI SDB) |
|---|---|
| Industry | Cosmetics |
| Founded | 1967 |
| Founder(s) | Jonas af Jochnick, Robert af Jochnick |
| Headquarters | Luxembourg, Luxembourg (with a trading branch in Fribourg, Switzerland) |
| Key people | Magnus Brännström (CEO) Robert af Jochnick (Chairman) |
| Products | Cosmetics, skincare, perfume, gifts |
| Website | www.oriflame.com |
Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics group, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick. The company sells skin care, cosmetic products and other related products through an independent sales force of over 3 million people.[1]
Contents |
[edit] Brief history
Oriflame Cosmetics is an international beauty company selling direct. The company began operations in 1967 in Sweden and has today a presence in over 60 countries worldwide. To-date Oriflame has over 3.5 million consultants worldwide with annual sales of €1.5 billion. Oriflame is listed on NASDAQ OMX Stockholm since 2004.
The brand got its name from the royal banner of medieval France which was traditionally unfurled only on the battlefield and accompanied by the war cry Montjoie Saint Denis.[2] Oriflame then expanded and had its first UK Consultant in 1970.
[edit] See also
[edit] References
- ^ Oriflame Q2 pretax rises on strong sales growth; results above expectations
- ^ Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books. p. 66.
