From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article is about Oriflame Sweden Cosmetics sa . For other uses, see Oriflamme (disambiguation).
Oriflame Cosmetics
Traded as OMXORI SDB
Industry Cosmetics
Founded 1967
Founder Jonas af Jochnick, Robert af Jochnick
Headquarters Luxembourg, Sweden (with a trading branch in Fribourg, Switzerland)
Key people
Magnus Brännström (CEO)
Robert af Jochnick (Chairman)
Products Cosmetics, skincare, perfume, gifts
Website www.oriflame.com

Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics group, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick. The company sells personal care, accessories and nutritional products.[1] As of 2007, the company reported an independent sales force of 2,242,500 people.[2] The company uses a multi-level marketing system to compensate distributors.


Oriflame Cosmetics is an international cosmetics company, which uses multi-level marketing to sell directly to customers. The company began operations in 1967 in Sweden and today has a presence in over 60 countries worldwide. The company has over 3.5 million marketing associates worldwide with annual sales of €1.5 billion.[citation needed] Oriflame has been listed on NASDAQ OMX Stockholm since 2004.

The brand is named for the Oriflamme, the royal banner of medieval France.[3]

See also[edit]


  1. ^ http://corporate.oriflame.com/Products/Product-categories/
  2. ^ Oriflame Q2 pretax rises on strong sales growth; results above expectations
  3. ^ Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books. p. 66. 

External links[edit]