|This article relies on references to primary sources. (January 2009)|
|Type||Public (ASX: ORL)|
|Key people||Sally L Macdonald - Managing Director |
|Revenue||$135.6 million (2009)|
Oroton is an Australian luxury fashion accessories company known for its leather handbags. Oroton is owned by the OrotonGroup which is listed on the Australian Stock Exchange and has held the license for the Polo Ralph Lauren in Australia and New Zealand for 2 decades.
Oroton was developed from a simple sole trader in 1936 to a private company called Boyd Lane & Co. Pty Ltd in 1939 and then becoming a public company under the name Oroton International in 1987. In 2002, the company was renamed Oroton Group. Its current creative director is Ana Maria Escobar. The label presented its debut ready-to-wear range at Mercedes-Benz Fashion Week in Australia, May 2012.
Oroton currently operates 50 stores across Australia and New Zealand. It also has a store in Hong Kong, Shanghai and Singapore, and two stores in Kuala Lumpur , with plans of opening another two in May 2011.
The OrotonGroup's revenue rose 10.6 per cent to $135.6 million during 2009, as Oroton opened 13 new stores and closed two for landlord redevelopments, taking the total stores to 70 from 59 in 2008. Pania Rose, Daria Werbowy and Samantha Harris are some of the models who have posed for Oroton.
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