Ouma Rusks (Afrikaans: Ouma Beskuit - literally "Grandmother's Rusks") is a South African brand of rusk made from a traditional South African recipe for beskuit. It was developed in 1939 as "Outspan Rusks" in the Eastern Cape town of Molteno, but changed its name to Ouma soon after. In 1940 the newly created governmental Industrial development Corporation (South Africa) gave its first start-up loan to Ouma Rusks. Ouma became part of Fedfood in the 1970s, and since 1992 has been owned by Foodcorp (South Africa).
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