||This article appears to be written like an advertisement. (February 2008)|
Ouma Rusks (Afrikaans: Ouma Beskuit - literally "Grandmother's Rusks")- is a well-known South African brand of rusk made from a traditional South African recipe for beskuit. The dried bready snack is usually dipped in coffee or tea before being eaten.
The brand has become an iconic South African product that is now consumed internationally, due to the diaspora. The brand is marketed with the slogan Doop 'n Ouma (in Afrikaans) or Dip 'n Ouma (in South African English), meaning to "Dunk an Ouma".
The "Ouma Rusks" brand were developed in the 1939s in the Eastern Cape town of Molteno, where the effects of the Great Depression were causing hardship amongst the rural community. During this time, as the story goes, a certain Ouma Greyvensteyn and her friends attended a church meeting where possible ways of alleviating poverty were discussed. At the end of the meeting, each of the women were given a half-a-crown coin (the equivalent of 5 shillings) and told to multiply it using their 'talents', as in the Gospel. Ouma Greyvensteyn used this money to buy ingredients and made her traditional family recipe of boerbeskuit.
|This South Africa-related article is a stub. You can help Wikipedia by expanding it.|