Ouma Rusks

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Ouma Rusks (Afrikaans: Ouma Beskuit - literally "Grandmother's Rusks") is a South African brand of rusk made from a traditional South African recipe for beskuit.[1] It was developed in 1939 as "Outspan Rusks" in the Eastern Cape town of Molteno, but changed its name to Ouma soon after.[2][3] In 1940 the newly created governmental Industrial development Corporation (South Africa) gave its first start-up loan to Ouma Rusks.[4][5] Ouma became part of Fedfood in the 1970s, and since 1992 has been owned by Foodcorp (South Africa).[6]

Though based in South Africa, Ouma Rusks are consumed internationally due to the diaspora.[7]

References[edit]

  1. ^ Campbell, James. (2010) "The Americanization of South Africa." p. 16
  2. ^ "How a private-public partnership saved the historic Eastern Cape town of Molteno". Ouma. 5 November 2013. Archived from the original on 17 June 2014. 
  3. ^ "Ouma: Welcome". Ouma. 
  4. ^ Rustomjee, Zavareh. (2007) "The Development of South Africas Chemical Industry and Its Implications for Chemical Sector Development in Southern Africa." Instituto de Estudos Socials e Economicos (IESE), Maputo, Mozambique
  5. ^ "A public-private partnership success story." Business Day (South Africa) 14 September 2012. accessed via subscription Gale General OneFile.
  6. ^ "Ouma Rusks and Simba Chips - Roaring success steeped in tradition". MWEB (South Africa). Archived from the original on 31 August 2013. 
  7. ^ "The Ouma Legend Lives On and On." Africa News Service 24 April 2012. accessed via subscription Gale General OneFile, or via AllAfrica.com by subscription