Outfit7

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Outfit7 Limited
Type Private
Industry Games, Mobile App
Founder(s) Samo Login
Headquarters London, United Kingdom
Key people Samo Login CEO
Website Outfit7.com
TalkingTom.com
YouTube Channel

Outfit7, best known for its flagship entertainment brand Talking Tom & Friends, was founded by a group of entrepreneurs in 2009. Led by CEO and co-founder Samo Login, Outfit7 created Talking Tom in 2010 and as of July 2014 there are now six characters (Talking Tom, Talking Angela, Talking Ginger, Talking Ben, Talking Pierre, and Talking Gina) and a total of 14 apps within the Talking Tom and Friends umbrella brand.

Talking Tom and Friends is lauded as the fastest entertainment app series to reach 300 million downloads; this was achieved just 19 months after its launch.[1] The app franchise then went on to hit one billion downloads in June 2013 [2] and in February 2014 it was announced that the apps had reached 1.5 billion downloads globally [3] and had more monthly users than Twitter.[4] Outfit7’s free-to-download Talking Tom and Friends apps have been downloaded in over 230 countries and territories worldwide, from North Korea to Vatican City.[5]

A favorite of Jeffrey Katzenberg [6] and featured on ABC’s Modern Family,[7] the Talking Tom and Friends apps have been praised for their successful combination of unique humor, creativity and self-expression.[8] Users can tickle, poke and talk to the fully animated 3D characters that then repeat the words back in their own voice and, in the My Talking Tom app, fans can customize and care for their very own Talking Tom.

With over 20 million likes on Facebook and a billion views on YouTube as of July 2014, fans have utilized the integrated social media interaction to create and share their very own videos of their favorite characters: from Talking Tom singing Lady Gaga and dancing Gangnam Style (http://en.wikipedia.org/wiki/Gangnam_style) to Benjamin Netanyahu (http://en.wikipedia.org/wiki/Benjamin_Netanyahu) recording a message through Talking Tom.[9]

Development[edit]

In 2009 a group of eight entrepreneurs decided that they wanted to create unique entertainment apps that were fun, engaging and interactive. They formed Outfit7 and with their extensive online and digital media experience they combined creativity and quality with Talking Tom in 2010, the first of the apps in the Talking Tom and Friends series.

The architect behind Talking Tom, Outfit7’s CEO and co-founder Samo Login, previously worked for the Slovenian search engine portal Najdi.si.

Spin-off[edit]

Video Achievements[edit]

Talking Tom and Friends made their musical debut in 2012 with a duet between Tom and Angela called ‘You Get Me’. Created in partnership with Walt Disney Records/Hollywood Records, the video has received over 165 million views on YouTube as of July 2014. Talking Angela has also recorded her first solo song called ‘That’s Falling in Love’.

Web-Based Animated Series[edit]

Outfit7, in partnership with Disney Interactive, launched a web-based animated series called Talking Friends based on the antics of Talking Tom and Friends.

Licensing and Merchandising[edit]

Superstar toys, an interactive extension of the brand, were launched in 2012. The plush toys talk and interact with multiple Talking Friends apps as well as each other using an advanced voice recognition system.

An in-house team manages Outfit7’s licensing portfolio, which includes official licensees across the world offering merchandise such as toys, stationery, apparel and more.

References[edit]

  1. ^ Duryee, Tricia (7 February 2012). "Can There Be Another Rovio? Outfit7 Wants to Give It a Shot.". AllThingsD. Retrieved 30 July 2014. 
  2. ^ Langshaw, Mark (14 June 2013). "Talking Friends apps reach 1 billion downloads". Digital Spy. Retrieved 30 July 2014. 
  3. ^ Wolfe, Jennifer (10 February 2014). "Outfit7 Celebrates Rapid Expansion of ‘Talking Tom And Friends’". Animation World Network. Retrieved 30 July 2014. 
  4. ^ Dredge, Stuart (10 February 2014). "With 230m active users, Talking Tom Cat apps are bigger than Twitter". The Guardian. Retrieved 30 July 2014. 
  5. ^ Business Wire (3 October 2013). "Outfit7 Hires Baker & McKenzie as IP Rights Enforcement for Talking Friends Franchise". Business Wire. Retrieved 22 July 2014. 
  6. ^ Bowels, Scott (8 May 2013). "Katzenberg's favorite apps aren't all business". USA Today. Retrieved 22 July 2014. 
  7. ^ Štamcar, Marko (12 January 2011). "Modern Family S02E12: Our children, ourselves". Modern Family. Retrieved 22 July 2014. 
  8. ^ Bloomberg News (7 November 2013). "Outfit7: The Biggest App Maker You've Never Heard Of". Bloomberg News. Retrieved 22 July 2014. 
  9. ^ Bloomberg News (7 November 2013). "Outfit7: The Biggest App Maker You've Never Heard Of". Bloomberg News. Retrieved 22 July 2014. 

External links[edit]