Outfit7

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Outfit7 Limited
Type Private
Industry Media Entertainment
Founder(s) Samo Login
Headquarters London, United Kingdom
Key people Samo Login CEO
Website Outfit7.com
TalkingTom.com
YouTube Channel

Introduction[edit]

Talking Tom and Friends are the globally popular entertainment apps created by Outfit7. A group of entrepreneurs, led by C.E.O and founder Samo Login, first created Talking Tom in 2010 and since released 14 more characters and 25 individual apps on both iOS and Android. Outfit7 became the fastest company ever to reach 300 million downloads, in just 19 months.[1]

A favorite of Jeffrey Katzenberg [2] and featured on ABC’s Modern Family,[3] the free to download Talking Tom and the Talking Friends have achieved over 1.2 billion downloads across every country and territory in the world including The Vatican City and Antarctica.[4]

Talking Tom and Friends have been praised for their successful combination of unique humor, creativity and self-expression [5] that let the user tickle, poke and talk to the fully animated 3D characters that would repeat the words back in their own voice. With millions of fans engaging with the brand daily on Facebook YouTube, fans have utilized the integrated social media interaction to create and share their very own videos of their favorite characters: From News with Tom and Ben to Talking Tom singing Lady Gaga and dancing Gangnam style, to Benjamin Netanyahu recording a message through Talking Tom.[6] More recently, Talking Tom and Friends have grown beyond mobile to chart-topping YouTube singles, animated web series, merchandise and a soon-to-be released TV series.[7]

Development[edit]

In 2009 a group of eight entrepreneurs decided that they wanted to create unique entertainment apps that enabled users to interact, engage and laugh. They formed Outfit7 and with their extensive online and digital media experience they combined creativity and quality with the first of their app series, Talking Tom, in 2010. The Co-founder and CEO Samo Login who is the mastermind behind Talking Tom previously worked for the Slovenian search engine portal, Najdi.si.

Spin-off[edit]

Video Achievements[edit]

Talking Tom and Friends made their debut in the music world in 2012 with the duet between Tom and Angela called ‘You get me’. Created in partnership with Disney/Hollywood records the video has received over 165 million views on YouTube to date. Talking Angela also recorded her first solo song called ‘That’s Falling in Love’.

Web based TV Show[edit]

In a partnership with Disney Interactive, Talking Friends went on to have their own web based animated series based on the antics of Talking Tom and Friends.

Licensing and Merchandising[edit]

Superstar toys were launched in 2012, an interactive extension of the brand. Plush toys that talk and interact with multiple Talking Friends apps as well as each other using an advanced voice recognition system. Outfit7 has official licensees worldwide who offer official Talking Tom and Friends merchandise including toys, stationery, apparel and many more categories. Their licensing portfolio is managed by an in-house team.

References[edit]

  1. ^ Duryee, Tricia (7 February 2012). "Can There Be Another Rovio? Outfit7 Wants to Give It a Shot.". All things digital. Retrieved 22 July 2014. 
  2. ^ Bowels, Scott (8 May 2013). "Katzenberg's favorite apps aren't all business". USA Today. Retrieved 22 July 2014. 
  3. ^ Štamcar, Marko (12 January 2011). "Modern Family S02E12: Our children, ourselves". Modern Family. Retrieved 22 July 2014. 
  4. ^ Business Wire (3 October 2013). "Outfit7 Hires Baker & McKenzie as IP Rights Enforcement for Talking Friends Franchise". Business Wire. Retrieved 22 July 2014. 
  5. ^ Bloomberg News (7 November 2013). "Outfit7: The Biggest App Maker You've Never Heard Of". Bloomberg News. Retrieved 22 July 2014. 
  6. ^ Bloomberg News (7 November 2013). "Outfit7: The Biggest App Maker You've Never Heard Of". Bloomberg News. Retrieved 22 July 2014. 
  7. ^ Bloomberg News (7 November 2013). "Outfit7: The Biggest App Maker You've Never Heard Of". Bloomberg News. Retrieved 22 July 2014. 

External links[edit]