|This article does not cite any references or sources. (May 2010)|
Outfit is a UK company which forms part of the Arcadia Group and began life in the 1990s. It sells a range of clothing, footwear and accessories for both men and women.
The company began life in the 1990s when Sears plc saw a gap in the market. The 1990s saw a big growth in out of town retail parks which seemed to be the new alternative to town centre shopping. Sears saw this as an opportunity to house all their fashion brands under one roof.
The first Outfit store opened in 1995 at Riverside Retail Park in Nottingham. The Nottingham store proved such a success that more stores soon opened.
In 1999 Outfit became part of Arcadia Group Ltd and is continually growing.
Outfit currently have 69 stores in the UK. Each store has a range of well-known brands including Arcadias own high street stores Burton, Dorothy Perkins, Evans, Miss Selfridge, Topman, Topshop, and Wallis as well as Tammy. Also Outfit is home to a number of concessions including formally Arcadia owned Warehouse and others including Quicksilver, Oasis, and Fuse.
The Outfit Card
The Outfit card can be used in Outfit and any of the 8 Network stores (BHS, Burton, Dorothy Perkins, Evans, Miss Selfridge, Topman, Topshop and Wallis). It is a store card with credit being provided by Santander UK Limited. The card can be opened in any Outfit store in the UK and offers the customer 10% off when they spend £40 or more on their first purchase or 15% when they spend £80 or more on their first purchase. Also on opening the card the customer is given two vouchers entitling them to money off in any of the 7 network stores when the pay using their Outfit card. Outfit also hold special event days for account card holders where they can normally receive a 20% discount throughout the store. On top of that card holders will receive vouchers though the post throughout the year.
Outfit's charity of the year 2010 was Rainbow Trust Children's Charity. On April 6 new key rings featuring Zippy, Bungle and George began to be sold in-store for a suggested donation of £2. As well as kind donations from customers Outfit staff are also getting involved with a range of fundraising activities.
Outfit's new charity for 2011 is the Alzheimer's Society and customers can purchase jewelled keyrings in a variety of colours for a suggested donation of £2.
OUTFIT have stores in:
- Birmingham (two stores - Wednesbury and St Andrews)
- Bristol (two stores - Avon Meads and Longwell Green)
- Great Yarmouth
- Leamington Spa
- Merthyr Tydfil
- Milton Keynes (Opening Late 2012)
- Stratford Upon Avon
- Swansea (two stores - Parc Fforestfach and Morfa Retail Park)
- West Bromwich
All or most Outfit stores include Dorothy Perkins, Burton, and Wallis departments and a majority of stores offer Miss Selfridge, Warehouse and Evans (Warehouse is no longer owned by Arcadia, but is continuing as a department in Outfit under arrangement with the current owners Aurora Fashions). Many also include Topshop, a handful include Topman and several carry Tammy. Currently four Outfit stores carry BHS boys' brand Flipback (the male equivalent of Tammy). External licenced brands Ben Sherman, Quiksilver and Fuse are available in approximately 20 stores each (each store carries a different lineup of brands). Young fashion is a key area of growth for Outfit going forwards and Topshop is key to this. The concession Oasis has now been introduced to a number of stores along with the concession FUSE which is part of the Hallett Retail group.