Here (Nokia)

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Logo HERE.png
The current browser interface
The current browser interface
Developer(s) Nokia
Development status Active
Operating system Android, iOS, [1] Windows Phone, Firefox OS, Sailfish OS, Fire OS, Nokia X, Asha platform, Symbian, MeeGo, Series 40[2]
Platform Cross-platform
Available in Multilingual
Type Web mapping
Website HERE

HERE (formerly Ovi Maps from 2007 to 2011, and Nokia Maps from 2011 to 2012) is a Nokia business unit that brings together Nokia's mapping and location assets under one brand.[3] The technology of HERE is based on a cloud-computing model, in which location data and services are stored on remote servers so that users have access to it regardless of which device they use.

HERE captures location content such as road networks, buildings, parks and traffic patterns. It then sells or licenses that mapping content, along with navigation services and location solutions to other businesses such as Garmin, BMW, Oracle and

In addition, HERE provides platform services to smartphones running Android, iOS, Windows Phone, Firefox OS and Sailfish OS [4][5] It delivers location services through HERE applications, provides solutions for GIS and government clients and powers major mapping providers, such as Bing and Yahoo! Maps.[6][7] HERE has maps in nearly 200 countries, offers voice guided navigation in 94 countries, provides live traffic information in 33 countries and has indoor maps available for about 49,000 unique buildings in 45 countries.[8]

Windows Phone's low market share, as well as the end of Nokia's partnership with Microsoft, has led to the company prioritizing Android and iOS development.[9]


For more than a decade, Nokia has built its mapping and location business by acquiring location technology and know-how. It all began in 2001 as Smart2Go, a generic 3D-map interface for access to tourist information on mobile terminals. It was developed by an EU consortium named TellMaris.[10] Nokia gained the rights to the software when it acquired Berlin-based route planning software company Gate 5 in August 2006, which has become the cornerstone for the company's mapping business.[11] It then made the Smart2Go application free to download.[12][13][14][15][16]

In October 2007, Nokia acquired the Chicago-based company NAVTEQ, which was the largest maker of automotive grade map data used in car navigation equipment.[17][18][19][20] That acquisition brought Nokia 25 years of experience in creating automotive grade content and a deep footprint in the automotive industry.

In 2008, Nokia picked up geo social networking site Plazes and the following year it bought mobile applications developer Bit-Side, social location pioneer Plum, and social travel service Dopplr. In 2010, it acquired Metacarta a leading enterprise local search service used by security and military.

In April 2011, Nokia released a beta version of 3D maps that covered 20 cities in the world. By August 2011, the coverage has expanded to 23 cities, and in 2012, Nokia bought EarthMine, which specialises in street level 3D image capture.[21]

In May 2011, Ovi Maps was renamed to Nokia Maps when Nokia streamlined its services offering under the HERE brand.[22]

In October 2011, Maps & Drive for Windows Phone 7 (Mango) was announced, which was available on Nokia Lumia phones (710, 800 and in 2012, the 900). However, major features such as off-line routing and text-to-speech navigation of street names, compared to the Symbian version, were absent.[23] These features were eventually brought over to the Windows Phone platform in 2012.

On 13 November 2012, Nokia announced that it would rebrand its location offering as HERE to highlight its vision for the future of location based services and its belief in the importance of mapping.[24][25][26]

HERE launched the HERE Beta app for Samsung Galaxy smartphones in August 2014.[27] Later in October the app became available on all Android devices running on 4.1 Jelly Bean or higher.[28]

HERE app was re-launched for iOS 8 platform on March 11, 2015[29]


The website evolved out of the and then site and provides the web companion to the HERE suite. It works on all major browsers. Users can organise their favourite places on collections and sync to mobile devices. also uses WebGL to offer 3D map views without a plug in. With 3D goggles users can get stereoscopic views of 25 cities. also provides detailed street level imaging for many cities.[30]

The website offers:

  • Routing support between many waypoints.
  • City pages of over fifty popular cities showing local time and weather conditions, along with information from Lonely Planet and suggested places.
  • 3D maps of 25 cities, with routing support.[31][32]
  • Live traffic flow visualisation.
  • Public transport search.
  • Synchronisation of user's points of interest (Collections) between the website and mobile device.
  • Heatmaps visualising areas popular for food, nightlife, shopping and local sights in select cities.
  • Listing and managing businesses (HERE PrimePlaces).

Locations available in 3D are:

Country Cities
 Australia Melbourne, Sydney
 Austria Vienna
 Canada Toronto
 Czech Republic Prague
 Denmark Copenhagen
 Finland Helsinki
 Germany Berlin
 Italy Florence, Mestre, Milan, Rome, Venice
 Norway Oslo
 South Africa Cape Town
 Spain Barcelona, Madrid
 Sweden Stockholm
 UK London
 United States Boston, Chicago, Las Vegas, Los Angeles, Miami, New York, San Francisco
  Vatican City Vatican City

HERE Maps[edit]

Currently, HERE Maps is available in 196 countries and its features include turn-by-turn walking navigation, offline availability, 3D landmarks and indoor venue maps for 90,000 unique buildings in 70+ countries. A favourites list shows the top 25 most popular places in the vicinity looking at positive reviews, search queries and other user data. The application is also integrated with an augmented reality technology called LiveSight that lets users hold up their phone to reveal information about the buildings including contact information, hours and reviews in their line of sight from the phone camera display.[33]

HERE Drive[edit]

HERE Drive provides navigation designed for in car driving in 94 countries. Its features include visual and audio speed limit warnings, voice guided turn-by-turn navigation with spoken street names (optional) in more than 60 countries in 50 different languages and offline availability. The user interface is designed for drivers and map data includes 260 attributes such as turn restrictions, physical barriers and one-way streets. HERE Drive and HERE Drive+ have optional live traffic information where available, but both lack dynamic rerouting, which is restricted to everyday commuting in a few countries only and then does not come with voice guidance.

HERE Transit[edit]

HERE Transit has public transportation information for more than 700 cities in 50 countries. It combines bus, train, ferry, tram and walking information in one application.

HERE City Lens[edit]

Demonstrating HERE City Lens on a Nokia Lumia 920 through a PureView camera

HERE City Lens, is an augmented reality (AR) software that gives dynamic information, through the phone’s camera display, about users' surroundings[34] such as shops, restaurants, and points of interest, shown as virtual signs overlaid on or above buildings. A commercial Beta version was release in 2013.[35]

It also has free of charge turn-by-turn voice guided navigation, HERE Drive 3.0 (earlier Nokia Drive), which can also be used without internet connection using preloaded maps.[36] It's also possible to de-clutter the surroundings: version 1.5 has a "Sightline" feature where the user can narrow her view to just what’s in her direct line of sight, making it easier to spot interesting places.

HERE City Lens is powered by Bing Maps, and Nokia introduced HERE Prime Place for listing.[37] The newest release has 3D icons and the ability to disable places which aren't within the camera's line of sight.[38]



In November 2012, HERE announced the decision to open up its location platform to all operating systems so that anyone with any kind of device could access it. With an open platform HERE broadens its reach and acquires more users, which in turn generates more data for its location cloud.[39][40] HERE developed a HERE Maps API for Android which is available to partners. Apps built with the HERE Android API will be able to interact with extruded 3D buildings, search for specific buildings and preview their routes in detail.

In October the app became available on all Android devices running on 4.1 Jelly Bean or higher.


In November 2012, HERE created an HTML5-based web service for iOS. The free app provides iPhone users with maps in almost 200 countries as well as public transit, walking and driving directions. Voice guided navigation is available for walking directions. It also provides multiple map views including a satellite view, public transportation view and live traffic view. HERE Maps on iOS received lukewarm praise mostly because it was a web application and not a native one.[citation needed] HERE Maps for iOS got multiple bad reviews from the start stating it was "a mess", "a wreck", "unfinished", "buggy"[41] and "rushed out HTML5-powered turkey".[42] It was pulled from the App Store in December 2013 after having not been updated for 10 months.[43] The HERE web site was offered as replacement, however as of December 2014 HERE noted that they plan to "officially launch HERE for iOS in early 2015." [44]

HERE was re-launched as a true app designed for iOS application on March 11, 2015.[45]

Windows Phone[edit]

HERE makes it location based assets, such as offline maps, available for the Windows Phone 8 platform through a dedicated Windows Phone SDK[46]

Because the suite runs on Windows Phone 8, users can save their favourite destinations as live tiles to their start screen and the app will calculate routes based on current location. The suite is integrated so that users can access individual functions going from one app to the next without going back to the home screen. Favourites are saved to the cloud so that they can be accessed on all of the different applications.

In February 2013, Nokia announced that HERE Maps, HERE Drive and HERE Transit would be available on all Windows Phone 8 devices at the Windows Phone Store.[47]

Firefox OS[edit]

In February 2013, Mozilla launched its Firefox OS for mobile phones and announced that the new platform would use maps and navigation services from HERE.[48]


HERE was available on Symbian^3 platform under the previous name Nokia Maps. The latest, and the last, Version 3.09 included:

  • Driving and walking turn-by-turn with international voice guidance.
  • Live traffic rerouting in some countries.
  • Live traffic visualisation on the map in some countries.
  • Third-party content such as ViaMichelin and Lonely Planet.
  • Social networking service integration.
  • Support for preloading street maps for offline use.
  • Users can report errors in the maps (from version 3.03 except on Nokia E66 and E71 models)[49][50]
  • Local weather conditions by the hour and forecasts for the week.
  • Night View mode.
  • Satellite maps and terrain maps.
  • 3D buildings and 3D maps.
  • Public transport routing in some cities.
  • Saving of favourites.
  • City Lens (augmented reality) (Beta only).[51]

Nokia stated that the Nokia 808 from 2012 will be the last Symbian phone.[52] Symbian development has halted, therefore no new features for Nokia Maps are to be expected. Accenture is responsible for maintenance of Symbian and Nokia Maps until 2016.[53]

The supported phones are:

Version 3.09 (12 November 2012, also called Maps Suite 2.0): only for Symbian Belle phones (500, 603, 700, 701, N8-00, E7-00, C7-00, C6-01, X7-00, E6-00).

Version 3.08 (15 November 2011) and 3.07: supported on Symbian^3.

Version 3.06 (2 December 2010): Symbian S60v5 (N97, N97 mini, X6, C6-00, 5800XM, 5235 & 5230, etc.).

Version 3.04 (20 May 2010): Symbian S60v3 FP2.


Maps for S40 are limited compared to other platforms. The maps are streamed online into the device or you can pre-download them with Nokia Suite. At some markets, the phones comes with a SD card with preloaded local maps. They don't have turn-by-turn navigation and you can only plan pedestrian routes max. 10 km (6 miles) long with them. As none of Asha series phone has a GPS, positioning is done by Cell ID of the cellular network or by using the Wi-Fi positioning system.

Content delivery[edit]

HERE draws on more than 80,000 data sources including a vehicle fleet, which collects data through panoramic cameras, position sensors and laser technology for 3D footprints. The cars have an array of cameras, which capture 360-degree street views and LIDAR sensors, which capture 1.3 billion data points every minute. Another bank of high-resolution cameras capture signs such as speed limits and street names.[54] In November 2012, Nokia acquired Berkeley based company Earthmine to further bolster its 3D street level imagery processing capabilities.[55] In addition, HERE relies on local source data and input from map users to generate constant daily map updates, such as real time traffic, turn by turn directions, public transportation routes and information about local business and attractions.

As a result, four out of five cars with fully integrated in dash navigation systems use HERE data. HERE supplies map content for BMW, Mercedes, Garmin, Hyundai, Pioneer, Volkswagen and Toyota among other car companies and enterprises.[56]

Platform partnerships[edit]

HERE licenses its location platform to other major companies including Amazon, Bing, Yahoo!, Flickr, SAP and Oracle. Each partner uses the HERE location platform, which is available to any business or screen, to optimise experiences for its own users depending on the particular context. Amazon, for example, uses the HERE platform for maps and geocoding. The platform computes 11 billion traffic probes a month, receives 80 million geocoding requests daily, handles 24 million route requests a day and more than 1 billion search queries in a year.[57]

Nokia versus Lowdownapp[edit]

Nokia has threatened legal action against a small UK technology firm over its use of the word "HERE". Lowdownapp, a digital personal assistant allows users to tell friends they have arrived at a location by pressing the "HERE" button. In a letter seen by the BBC, Nokia gave London-based Lowdownapp a deadline of 10 February 2015 to rebrand the "HERE" function of the apps. "Our client has invested heavily in building and promoting the HERE brand since launch,". The firm said it had registered trademarks for the word when it related to computer software, such as apps. David Senior, chief executive of Lowdownapp, described the threat as a real-life David versus Goliath.[58]

See also[edit]


  1. ^ Bonetti, Pino (13 November 2012). "iOS, Android, Firefox OS: Here is available everywhere". Nokia Conversations Blog. Nokia. Retrieved 24 November 2012. 
  2. ^ Bartlett, Karen (8 November 2011). "Nokia Maps on Series 40". Nokia Conversations Blog. Nokia. Retrieved 24 November 2012. 
  3. ^ "The evolution of Nokia and Ovi". Nokia Maps Blog. Nokia. 16 May 2011. Retrieved 24 November 2012. 
  4. ^ Bonetti, Pino (13 November 2012). "HERE: the next generation of location services". Nokia Conversations Blog. Nokia. Retrieved 18 June 2013. 
  5. ^ "HERE – the leading offline navigation app – now on iOS". 
  6. ^ "Nokia Shows Off the Future of Maps With 'HERE'". Mashable. 13 November 2012. Retrieved 18 June 2013. 
  7. ^ "Nokia's 'HERE' Maps Will Power Microsoft, Facebook, Amazon". TalkingPointsMemo. 15 November 2012. Retrieved 18 June 2013. 
  8. ^ "Find your way indoors, with HERE". Nokia Conversations Blog. Nokia. 25 June 2013. Retrieved 25 June 2013. 
  9. ^ Nokia's HERE Maps now prioritizing Android and iOS development over Windows Phone |
  10. ^ "Tellmaris: Development of a 3D-map interface for tourist information on mobile computers, 5th FWP, ICT Research, European Commission, June 2001. $3.49EUR million". Europa (web portal). Retrieved 6 January 2012. 
  11. ^ "Nokia acquires gate5 to add robust mapping and navigation to its devices". Nokia. 31 August 2006. 
  12. ^ "Nokia Press Release – Nokia Delivers Free Downloadable Maps to the Mobile World". Retrieved 6 January 2012. 
  13. ^ "Nokia Press Release – Run on Nokia's mapping and navigation application smart2go". Nokia. Retrieved 6 January 2012. 
  14. ^ "Nokia Frees Smart2Go". 8 February 2007. 
  15. ^ "Nokia announce free Maps (smart2go) solution". AllAboutSymbian. 8 February 2007. Retrieved 6 January 2012. 
  16. ^ "The Inquirer – Nokia to offer free mapping software". 8 February 2007. 
  17. ^ Reardon, Marguerite. "Cnet News – Nokia to buy Navteq for $8.1 billion". Retrieved 6 January 2012. 
  18. ^ Niccolai, James (1 October 2007). "Nokia buys mapping service for $8.1 billion". InfoWorld. Retrieved 6 January 2012. 
  19. ^ "Nokia to buy digital map company". BBC News. 1 October 2007. Retrieved 6 January 2012. 
  20. ^ Erkheikki, Juho (1 October 2007). "Nokia to Buy Navteq for $8.1 Billion, Take on TomTom". Bloomberg. Retrieved 6 January 2012. 
  21. ^ "Innovating modern map making with Earthmine". Nokia. 13 November 2012. Retrieved 6 December 2012. 
  22. ^ "Nokia Ovi services renamed, as maps, email and app store get a make-Ovi". CNET UK. Retrieved 16 May 2011. 
  23. ^ "A Royal Wedding without Belle and Whistles". IC-Mobile. 2 November 2011. 
  24. ^ "Nokia Maps a Course for Its Location Business, Unveils "HERE" Cloud Service". AllThingsD. 13 November 2012. Retrieved 13 November 2013. 
  25. ^ "Nokia wants to build the Google of human behaviour – and share it". The Register. 27 February 2013. Retrieved 27 February 2013. 
  26. ^ Etherington, Darrell (13 November 2012). "Nokia Introduces HERE, A Rebranding of Its Maps Service That Goes Head-to-Head With Google". TechCrunch. Retrieved 24 November 2012. 
  27. ^ "Android fans rejoice: HERE for Samsung Galaxy smartphones". HERE Blog 360. 29 August 2014. 
  28. ^ "HERE beta version now available for other Android devices". 21 October 2014. 
  29. ^ "HERE – the leading offline navigation app – now on iOS". 
  30. ^ Bonetti, Pino (23 November 2011). "Find your way to". Nokia. Retrieved 9 July 2013. 
  31. ^ "C3 Technologies Now Part of Nokia Ovi Maps". GISCafé. 19 April 2011. Retrieved 1 April 2013. 
  32. ^ "Visit cities in 3D". Nokia. Retrieved 1 April 2013. 
  33. ^ Bonetti, Pino (13 November 2012). "LiveSight: immersive experiences you can act on". Nokia Conversations Blog (Nokia). Retrieved 5 July 2013. 
  34. ^ "Nokia’s City Lens Hopes to Make Augmented Reality Mainstream". Mashable, Inc. Retrieved 7 September 2012. 
  35. ^ "Nokia City Lens for Windows Phone". Nokia. Retrieved 16 September, June, 2013.  Check date values in: |accessdate= (help)
  36. ^ "Nokia Drive 3.0 arrives with My Commute, your Lumia is no excuse for being late". Engadget AOL Inc. Retrieved 10 September 2012. 
  37. ^ Infant, Raj. "Getting listed in Nokia City Lens". Retrieved 6 December 2012. 
  38. ^ "Nokia reveals new City Lens augmented reality app for Windows Phone 8 lineup". Retrieved 2 May 2013. 
  39. ^ Bonetti, Pino (13 November 2012). "iOS, Android, Firefox OS: HERE is available everywhere". Nokia Conversations Blog (Nokia). Retrieved 5 July 2013. 
  40. ^ McCracken, Harry (13 November 2012). "Nokia's HERE: Maps, Everywhere". Time Tech. Retrieved 5 July 2013. 
  41. ^ "Wired Gadgetlab Hands on Nokia HERE Maps App". 
  42. ^ "Maclife HERE Maps Review". 
  43. ^ "Afterdawn: Nokia removes HERE Maps App from iOS App Store". 
  44. ^ "HERE for Android now available for free on Google Play". 
  45. ^ "HERE – the leading offline navigation app – now on iOS". 
  46. ^ Bonetti, Pino (19 February 2013). "Comparing offline capabilities of Nokia Maps and Google Maps". Nokia Conversations Blog (Nokia). Retrieved 5 July 2013. 
  47. ^ Bonetti, Pino (26 February 2013). "HERE Maps, HERE Drive and HERE Transit for other Windows Phone 8 smartphones". Nokia Conversations Blog (Nokia). Retrieved 5 July 2013. 
  48. ^ Spence, Ewan (25 February 2013). "Firefox OS to use Nokia's HERE platform for mapping". All About Symbian. Retrieved 9 July 2013. 
  49. ^ "Map reporter FAQ". 
  50. ^ "Custom 3.03 version for Nokia E71 and Nokia E66". 
  51. ^ "Nokia Beta Labs". 
  52. ^ "Nokia Confirms The PureView Was Officially The Last Symbian Phone". Techcrunch. 24 January 2013. 
  53. ^ "Nokia outsources Symbian support which will continue until 2016". 
  54. ^ Goodwin, Antuan (15 November 2012). "Nokia, Navteq show us how a map is made". CNET. Retrieved 10 July 2013. 
  55. ^ Bonetti, Pino (13 November 2012). "Innovating modern map making with Earthmine". Nokia Conversations Blog (Nokia). Retrieved 10 July 2013. 
  56. ^ Lomas, Natasha (31 January 2013). "Nokia Chalks Up In-Car Maps Win Against Google, Signs Toyota Motor Europe To Use HERE Local Search". Techcrunch. Retrieved 10 July 2013. 
  57. ^ Bonetti, Pino (7 November 2012). "Building a global mapping platform". Nokia Conversations Blog (Nokia). Retrieved 10 July 2013. 
  58. ^ "Nokia threatens London start-up over 'HERE'". BBC News. 30 January 2015. 

External links[edit]