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Emergence of the term Oxblood
The first use of the term oxblood as a color name in the English language dates back to 1695-1705. Because the color is a large fashion trend in the Fall/Winter 2012 and Fall/Winter 2013 seasons, the use of the term 'oxblood' has grown tremendously. As it is a new name to describe an old, well known shade of red, many are unsure of the exact color. Hence it is used to describe a small range of colors in the dark red to purplish red spectrum.
Oxblood in human culture
During the current Fall/Winter 2012/2013 fashion season, oxblood is one of the most oft-named colors. Oxblood lipstick is very fashionable, as well as apparel and accessories. Oxblood is seen to portray passion, fashion and power. Many people see it as a less daring replacement for red. "With everyone so fevered for oxblood they're dismissing words like burgundy from their vocabularies. I'm no longer sure if the fad is the color itself or this one particular word for it."
- dictionary.com, http://dictionary.reference.com/browse/oxblood
- Miller, Linda, Oxblood emerges as hot color for fall
- Buerger, Megan. Oxblood, red for the rest of us. The Washington Post, October 10, 2012. http://www.washingtonpost.com/lifestyle/home/oxblood-red-for-the-rest-of-us/2012/10/09/b9fa4440-0e48-11e2-bd1a-b868e65d57eb_story.html
- Weil, Hannah. Oxblood Trend. http://www.fabsugar.com/Oxblood-Trend-Fall-2012-25170259
- "Lucky Magazine", "19 Euphemisms for Oxblood" by Natalie Matthews and John Jannuzzi, http://www.luckymag.com/blogs/luckyrightnow/2012/12/Oxblood