OxiClean
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OxiClean is a detergent and bleaching agent that is marketed through infomercials (in the U.S. and Canada, most notably featuring the late Billy Mays) as a "miracle cleanser", touted as an "oxygen" chemical. It is made by Church & Dwight, which produces other products under the Arm and Hammer brand.[1] Church and Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006. Related products include OxiClean Laundry Stain Remover, OxiClean Free Versatile Stain Remover, OxiClean Spray-A-Way Instant Stain Remover and OxiClean Detergent.
The active ingredient in OxiClean is sodium percarbonate, an adduct of sodium carbonate and hydrogen peroxide.
[edit] References
- "Does It Work: Oxi Clean Spray-A-Way Instant Stain Remover". WVEC TV. December 24, 2007. http://www.wvec.com/news/local/stories/wvec_diw_112707_oxyclean_spray.44529178.html. Retrieved 2008-12-05.
- "OxiClean relaunch ads wait in wings". Marketing Week. July 26, 2007. http://www.accessmylibrary.com/coms2/summary_0286-32471233_ITM. Retrieved 2008-12-05.
- Loohauis, Jackie (August 4, 2007). "TESTING . . . 1, 2, 3". Milwaukee Journal Sentinel. http://nl.newsbank.com/nl-search/we/Archives?p_product=MWSB&p_theme=mwsb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=11ADD938CAD7ECB8&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM. Retrieved 2008-12-05.
