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Oxydol (3466221316).jpg
Product type laundry detergent
Owner CR Brands
Country USA
Introduced 1914
Previous owners Unknown
Redox Brands
Website Oxydol.com
Oxydol is also the Japanese pharmacopoeial term for ~3% hydrogen peroxide solution.

Oxydol is the name of a laundry detergent sold in the United States and in the United Kingdom. It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927, it was P&G's first detergent. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera. As Oxydol sponsorship put the soap in "soap opera". P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged into CR Brands in 2006.[2]

In popular culture[edit]

In "Lemony Snicket's A Series of Unfortunate Events", the Baudelaire children have a box of Oxydol when cleaning the entry floor.

External links[edit]


  1. ^ Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today (McLean, Virginia: Gannett Company). Retrieved 2011-02-16. 
  2. ^ Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal/GoUpState Journal (New York Times Co.). Retrieved 2011-02-16.