Oyato

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"Oyato"
Single by D'banj
from the album D'Kings Men
Released July 14, 2012
Format Digital download
Recorded 2012
Genre Afrobeat, Afropop
Length 3:24
Label DB Records, Sony Music
Writer(s) Dapo Daniel Oyebanjo
Producer(s) Jay Sleek
D'Kings Men singles chronology
"Sister Caro"
(2012)
"Oyato"
(2012)
"Bachelor"
(2012)

"Oyato" (Yoruba for "I'm Different") is a song by Nigerian Afrobeat recording artist D'banj.[1] The song serves as the third single from the album D'Kings Men (2013), a collaboration between members of D'banj's label DB Records. It was produced by Jay Sleek.[2][3][4][1] Mcomm, Nigeria’s fastest growing music distribution network, released the song on July 14, 2012. The song is D'banj's first Nigerian release as an independent recording artist after his departure from Mo' Hits Records.[5] According to an article titled D’banj’s Monster Single “Oyato’ Set to Rule the Airwaves, posted on Notjustok, "the single propelled the pop icon’s desire to reconnect with his numerous fans after the soar away success of his Oliver single in the UK." [5] [6] [7]

D'banj's response to fans[edit]

D'banj thanked his fans for their support, saying, "An artist without loyal supporters, is like a king without a crown, without them, there would be no D’banj, and of course there would be no Oyato...Oyato is my special dedication to my fans who have stood by me through it all. Thank you for being there for me. The only way I can truly repay them is to keep on making great music that they will always enjoy and be proud of." [5] [8]

Critical reception[edit]

The aforementioned article gave the song a positive review, stating: "Oyato marks D’banj’s transition into an international music star and ambassador of contemporary Nigerian music. On the hugely anticipated single, not only does the Kokomaster prove his dexterity on his favourite instrument, the harmonica, he also sublimally reiterates the message his fans have never been in doubt of: D’banj is the master of his craft, the leader of the pack and a Nigerian artist without borders." [5]

Killa Kam of OkayAfrica said: "D’banj’s ”Oyato” features the usual Naija-pop suspects: synth melodies, heavy beat and, even, some of D’banj’s harmonica-playing — a talent he’s showcased before." [9]

Charles Mgbolu of Vanguard added: "In Oyato, he maintains that he is D’banj and nothing can change that fact about him. The song cast a stark picture of his recent travails. He reflects on rumours whipped up behind him and the unknown truths he couldn’t bring himself to say. He, however, states that he overcame simply because he is D’banj, a different human being – 'Oyato'...The song is barely days old, yet it’s gained a wide acceptance that is staggering although not surprising; many fans literally worship the star – D’banj. However, some critiques note that the song may have ended "too soon". D’banj ran a chorus-verse1-chorus-verse2 pattern that abruptly winded down. There wasn’t that usual hooker that doubled as a bridge just after the second verse which helped threw his songs and everyone trapped within into splintering climax before it’s eventual closure. This was a strong trait he had maintained in his previous songs with Don Jazzy. It’s however a song coming straight from D’banj’s heart. He maintained the upbeat tempo; filling his voice with positive energy that suggests he is still possessed by that soul so far from giving up. He made his point absolutely clear." [10]

Performance[edit]

D'banj performed "Oyato" to over 100,000 fans at the BBC 1 Hackney Weekend Music Festival.[5]

Track listing[edit]

Digital single
No. Title Writer(s) Producer(s) Length
1. "Oyato"   Dapo Daniel Oyebanjo Jay Sleek 3:24

Audio release history[edit]

Country Date Format Label
Nigeria July 14, 2012 Digital download DB Records, Def Jam Recordings

References[edit]

  1. ^ a b "D’Banj – Oyato". Hypetrak. Retrieved 10 October 2013. 
  2. ^ "BN Music Premiere: D’Banj – Oyato | D’Banj Signs J Sleek to His New Record Label, DB Records". Bellanaija. Retrieved 10 October 2013. 
  3. ^ "D’banj – Oyato". Tooxclusive. Retrieved 10 October 2013. 
  4. ^ "New Music: D’banj – Oyato". Jaguda. Retrieved 10 October 2013. 
  5. ^ a b c d e "WORLD PREMIERE: D’Banj – OYATO". Notjustok. Retrieved 10 October 2013. 
  6. ^ "New Music: D’banj – Oyato. Listen To It.". Information Nigeria. Retrieved 10 October 2013. 
  7. ^ "360Recommends: D’Banj – Oyato". 360nobs. Retrieved 10 October 2013. 
  8. ^ "D’Banj – “Oyato” - New Music". Soulculture. Retrieved 10 October 2013. 
  9. ^ "Audio: D’banj ‘Oyato’ [Download]". OkayAfrica. Retrieved 10 October 2013. 
  10. ^ "Oyato by D’banj – a review". Vanguard Nigeria. Retrieved 10 October 2013.