TV5 (Philippines)

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This article is about the television network formerly known as ABC-5. For its mother company which is also called ABC, see ABC Development Corporation.
TV5
Type Broadcast commercial television network
Branding The Kapatid Network (Kapatid is a Tagalog term for sibling)
Country Philippines
Availability National
Founded June 19, 1960
by Chino Roces
Slogan Para Sa Yo, Kapatid! (This is For You, Sibling!)
Happy Ka Dito!
Owner MediaQuest Holdings, Inc. (Subsidiary of the PLDT Beneficial Trust Fund)
Parent ABC Development Corporation
(TV5 Network, Inc.)
Key people
Manny V. Pangilinan, Chairman
Noel Lorenzana, President and CEO
Launch date
June 19, 1960
Former names
Associated Broadcasting Corporation (1960–1972)
Associated Broadcasting Company (1992–2008)
Picture format
NTSC 480i ( 4:3 SDTV)
Official website
tv5.com.ph

TV5 (formerly known as ABC 5) is a major Filipino commercial television network based in Mandaluyong City, Philippines. It's corporate name is TV5 Network, Inc. and it is a unit of ABC Development Corporation, solely owned by MediaQuest Holdings, Inc. which in turn is a wholly owned subsidiary of the beneficial trust fund of the Philippine Long Distance Telephone Company headed by business tycoon Manuel V. Pangilinan.

Named after its flagship station in Metro Manila, DWET-TV which is carried in VHF channel 5, TV5 is broadcasting to over 25 other owned-and-operated stations, and 8 affiliated television stations nationwide as its programming is also carried overseas through Kapatid TV5 channel.

History[edit]

Logo used from June 19, 1960 to its closure on September 21, 1972.

Pre-Martial Law (1960-1972)[edit]

Joaquin "Chino" Roces, owner of the Manila Times was granted of a radio-TV franchise from Congress under Republic Act 2945 on June 19, 1960. He then founded the Associated Broadcasting Corporation with its first studios along Roxas Boulevard, becoming the fourth television network established in the country. ABC operated radio and television services from 1960 until September 21, 1972 when President Ferdinand E. Marcos declared Martial Law. Both ABC and the Manila Times were forcibly shut down as a result.

After the People Power Revolution in 1986, Chino Roces made a successful representation with President Corazon Cojuangco-Aquino for the restoration of the network.

New stockholders led by broadcast veteran Edward Tan and Chino Roces's son Edgardo then began the arduous task of resuming broadcasts. The Securities and Exchange Commission granted their application for an increase in capitalization and amendments to ABC’s articles of incorporation and by-laws. They were subsequently granted a permit to operate by the National Telecommunications Commission (NTC).

Return to the airwaves (1992-2003)[edit]

ABC inaugurated its new studio complex and transmitter tower in San Bartolome, Novaliches, Quezon City in 1990, which was used until 2013; and began test broadcasts by the end of 1991; officially returning to the air as ABC on February 21, 1992.

ABC acquired a new franchise to operate on December 9, 1994, under Republic Act 7831 signed by President Fidel V. Ramos. In the same year, it went on nationwide satellite broadcasting. In a surge of phenomenal growth, ABC earned its reputation as "The Fastest Growing Network" under new network executive Tina Monzon-Palma who served as Chief Operating Officer.

In 2001, ABC began to produce local versions of The Price Is Right (hosted by Dawn Zulueta and later acquired by ABS-CBN); Wheel of Fortune (hosted by Rustom Padilla, later acquired by ABS-CBN); and Family Feud (hosted by Ogie Alcasid, later acquired by GMA Network). This was during the height of the game show frenzy within Philippine networks brought on by the success of IBC's Philippine editions of Who Wants to Be a Millionaire? (hosted by Christopher de Leon which is now home of TV5 at present time hosted by Vic Sotto) and The Weakest Link (hosted by Edu Manzano).

New management (2003-2008)[edit]

In October 2003, ABC was acquired by a group led by businessman Antonio "Tonyboy" Cojuangco, Jr. former Chairman of the Philippine Long Distance Telephone Company (PLDT) and owner of Dream Satellite Broadcasting and Bank of Commerce, among other assets. The new management introduced many changes including a stronger news and public affairs division, modernization of its broadcast equipment, and the acquisition of broadcast rights of Philippine Basketball Association games. Additionally, the network also launched a new advertising campaign and slogan, "Iba Tayo!" ("We're Different!"), which emphasized the new lineup as being more distinct and new than what was being aired by its competitors at the time.

In 2005, ABC won the "Outstanding TV station" award at the 2005 KBP Golden Dove Awards, with several other programs on the network also earning awards in their respective categories.

Until the end of 2006, ABC was a member of the Family Rosary Crusade. Its religious pre-identification campaign "Please Pray the Rosary" was played before every program on the network until the "Iba Tayo!" re-imaging campaign.

In early 2007, ABC implemented a series of budget cuts, primarily directed towards its news department, which laid off most of its employees. The cuts, held prior to the 2007 general elections, left ABC almost incapable of coverage.

In November 2007, ABC debuted an array of new sports programming, including NBA basketball, pro boxing, and WWE events, as part of a new five-year deal with Solar Entertainment. However, due to their high costs, these programs were later dropped throughout 2008, and its NBA review show "House of Hoops" was cut back as well and eventually cancelled by April 2008. However, much of these programs, along with the PBA (as ABC elected not to renew its contract through the ended after the 2008 Fiesta Conference), would be picked up by RPN, who had begun a much wider partnership with Solar earlier in 2007.

Re-launch as TV5 (2008-2010)[edit]

In March 2008, ABC president and CEO Antonio Cojuangco announced that ABC had reached a partnership with MPB Primedia Inc., a local company backed by Media Prima Berhad of Malaysia as part of a long-term strategy to make the network more competitive. Cojuangco said MPB Primedia Inc., in principle, would produce and source most of the entertainment programs while ABC would continue to be responsible for news programming and operation of the stations.[1] Christopher Sy was named CEO of MPB Primedia, Inc.; he served in that capacity until his resignation in January 2009 due to reported differences in management style.[2]

ABC "signs off" on August 8, 2008, and then aired a countdown to its re-launch for much of the next day until 19:00 PHT, when the network officially re-launched under its new name of TV5.[3][4] The company operating TV5 is still, however, the ABC Development Corporation and Tonyboy Cojuangco will remain its CEO.[5] Shall We Dance, some shows in Nick on TV5, Kerygma TV, Light Talk, and Sunday TV Mass were the only ABC programs that were carried-over to the line-up of TV5.

In December 2008, a lawsuit was filed by GMA Network, Inc. against ABC, MPB, and MPB Primedia, alleging that TV5's lease of airtime to Media Prima was intended to circumvent regulations restricting foreign ownership of broadcasting companies.[6][6] In response, ABC's media relations head Pat Marcelo-Magbanua reiterated that the network was a Filipino company which was self-registered and Filipino-run.[7]

Despite the lawsuit, the network's ratings were revitalized by the new management, as its audience share increased from 1.9% in July 2008 (prior to the re-branding) to 11.1% in September 2009.[8]

MediaQuest era (2010-present)[edit]

The five-ringed symbol of the Olympic Games. TV5 is the official broadcaster of the Olympic Network in the Philippines.

On October 20, 2009, Media Prima announced that it would be divesting its share in TV5 and selling it to the Philippine Long Distance Telephone Company's broadcasting division, MediaQuest Holdings, Inc. The acquisition was officially announced by chairman Manuel V. Pangilinan on March 2, 2010, along with the announcement of a new lineup of programming to debut on the network, along with a new campaign branding itself as the "Kapatid" ("sibling") network.[9] Dream FM and its affiliate stations in other parts of the country remained under the Cojuangco management led by former ABC stockholder Anton Lagdameo. They became collectively known as the Dream FM Network, with TV5 as its licensee until June 2011.

On October 1, 2010, TV5 took over the management of MediaQuest's Nation Broadcasting Corporation stations; DWFM was re-launched as a TV5-branded news radio station on November 8, 2010, Radyo5 92.3 NewsFM, and DWNB-TV was re-launched as AksyonTV on February 21, 2011, a news channel based on TV5's newscast Aksyon.[10][11]

By December 23, 2013, the network began broadcasting from its new headquarters, the 6,000-sqm TV5 Media Center located in Reliance, Mandaluyong.[12][13]

In 2014, TV5 (thru Sports5) bagged the TV broadcast rights of the 2014 Winter Olympics, 2014 Summer Youth Olympics and the 2016 Summer Olympics. By that virtue, TV5 has been named as the Olympic Network in the Philippines.

It is also acquired the broadcast rights of NFL Super Bowl, NCAA March Madness, Ronda Pilipinas and the Philippine Super Liga.[14]

Slogans[edit]

Main article: List of TV5 slogans

TV5 Stations[edit]

Programming[edit]

TV5's program lineup includes news and current affairs shows, dubbed korean dramas and cartoons shows, variety shows, gag shows, reality shows, sports, and formerly teleseryes and japanese anime shows.

On its second month since its re-launch last August 9, 2008, TV5 has been reportedly on Top 3 based on the AGB Nielsen survey. It also gained its rating on their Nick on TV5 morning cartoon block, and its popularity because of their former AniMEGA primetime anime block. In 2013, the network's ratings improved as they launched the Weekend Do It Better and Everyday All The Way programming blocks under the helm of the Chief Entertainment Content Officer, Wilma Galvante. Adding to the TV5's superb ratings are PBA, dubbed movie blocks like Movie Max 5 and ShopJapan.

Kapatid TV5[edit]

Main article: Kapatid TV5

TV5 programs are seen internationally via Kapatid TV5, and is currently available in Guam, the Middle East, North Africa, Europe, and the United States.

References[edit]

  1. ^ "ABC Signs Content Partnership with Malaysia-Backed Group". ABC.com.ph. Retrieved 9 August 2012. 
  2. ^ Bayani San Diego, Jr. (2009-01-19). "Top TV5 Exec Resigns". Philippine Daily Inquirer. Retrieved 2009-01-20. 
  3. ^ "Tony Boy takes a partner". The Philippine Daily Inquirer. Retrieved 9 August 2012. 
  4. ^ "ABC-5 changes name to TV5". Philippine Entertainment Portal. Retrieved 9 August 2012. 
  5. ^ "Tonyboy still CEO of TV5". The Philippine Daily Inquirer. Retrieved 9 August 2012. 
  6. ^ a b Honey Madrilejos-Reyes (2008-12-03). "GMA Network Sues ABC-5". Business Mirror. Retrieved 2009-01-20. [dead link]
  7. ^ Nerisa Almo (2009-01-05). ""TV5 Is a Filipino Company," Defends One of Its Executives". Philippine Entertainment Portal. Retrieved 2009-01-20. 
  8. ^ AGB-NMR Arianna
  9. ^ "Revamped TV5 parades new programs and roster of stars at its trade launch". Philippine Entertainment Portal. Retrieved 9 August 2012. 
  10. ^ "TV5 allocates 10 billion pesos to battle ABS-CBN and GMA-7". Manila Standard Today. Retrieved 9 August 2012. 
  11. ^ "TV5 claims to be No. 2". BusinessWorld. Retrieved 9 August 2012. 
  12. ^ "TV5 Media Center Groundbreaking Coverage". New Media Philippines. Retrieved 8 August 2012. 
  13. ^ "Bagong Tahanan ng TV5 sa Mandaluyong, Silipin". News5 Everywhere. Retrieved 21 December 2013. 
  14. ^ Peachy Vibal-Guioguio. "The Olympics comes to TV5". Retrieved 20 January 2014. 

External links[edit]