PJ's Smoothies
PJ's Smoothies was a brand of smoothies produced by parent company Copella, who produce fruit juices. In turn, Copella is owned by PepsiCo.
Contents |
[edit] History
PJ's Smoothies was established in 1994 by founder Harry Cragoe and friend Patrick Folkes [1]. PJ's Smoothies was the original UK smoothie. In 1994, PJ's Smoothies was originally marketed as "Pete & Johnny's", but there was never anyone actually called Pete or Johnny.
In 2003, it became the first to launch a kids' smoothie, 'Frooties'[2], and in the same year made its television debut (the first smoothie brand to appear on UK TV) as the sponsor of reality game show, Survivor.[3]
In 2004, PJ's Smoothies was the number one smoothie in the UK.[4]
[edit] Purchase by PepsiCo and Discontinuation
PepsiCo bought the PJ's Smoothies brand in 2005 for £20 million.[5]
In 2007, PJ's Smoothies had lost its dominance in the marketplace to Innocent Smoothies who now had a 72% market share.[6] In 2007, Landor Associates redesigned PJ's Smoothies logo and packaging. Landor also handled PJ's first rebranding in 2006.
At the beginning of 2008, PepsiCo announced that it was cutting the cost of PJ's Smoothies by 30% and reducing the size of the range by half to attract new customers to the smoothie market.[5] Later on in 2008, PepsiCo announced that it was scrapping the PJ's Smoothies brand to focus more on the Tropicana brand.[7]
[edit] Products
PJ's Smoothies were available in four flavours Orange, Mandarin & Guava, Strawberry, Apple & Rhubarb, Apple, Kiwi and Limes and Strawberry & Banana.[8] PJ's Smoothies came in 250ml bottles and 1 litre bottles.
[edit] References
| This brand-name food or drink product-related article is a stub. You can help Wikipedia by expanding it. |
