15 ATV

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Oranjestad, Aruba
Slogan Television ta Nos
Channels Analog: 8 (VHF)
Digital: 15 (Cable Television)
Affiliations NBC
Owner Aruba Broadcasting Company
Founded July 1, 1996
First air date September 1, 1996; 18 years ago (1996-09-01)
Call letters' meaning PJ Aruba Tele Vision
Licensing authority Directie Telecommunicatie Zaken (DTZ)
Website www.15atv.com

15 ATV is the Aruba NBC affiliate, broadcasting on Channel 15 on SETAR's Cable TV system and Channel 8 on terrestrial television in the NTSC television standard. The station has the call-sign of PJA-TV (following the standard in the Netherlands and Netherlands Antilles, with PJ callsigns), though it goes by its branding of "ATV". The station is an NBC licensee, the only one not located in the United States, airing many American television programs for the tourists in the area, with WNBC during primetime and overnight hours. 15 ATV also broadcasts several local productions, including Noticia Awenochi, Time Out, Mesa Rondo, 15 On 15, Pulso Latino, Trend Alert, Stylish Living and live coverage of events and breaking news.


Aruba Broadcasting Company was born as a result of a small seed consisting primarily of idealism. During the 80s Aruba went through unprecedented growth, change and progress on almost all frontiers, but the fact that the Aruban television stayed behind became evident with the introduction of cable television.

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ATV is located at Royal Plaza Mall in downtown Oranjestad

The local TV was not even considered a contender for the written press nor radio. That’s the reason why during the 90s an enthusiastic group of five professionals under the guidance of Mike Eman took the initiative to study the possibility of starting a television company based on modern technology. With great ambition and energy this group and the handpicked investors visualized the roll that “15 ATV” should play in helping create a better community and better the quality of life in Aruba. By 1996 Aruba was ready for modern television.

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