PK4 Media

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PK4 Media
Private Corporation
Industry Advertising Technology
Founded Los Angeles (2009 (2009))
Founder Tom Alexander
Headquarters Los Angeles, United States
Website PK4Media.com

PK4 Media is a performance-based digital media company headquartered in Los Angeles that delivers highly targeted display and video advertising across online, tablet and mobile devices. The company achieves this through its cross-platform technology, data tracking engine and a digital ad distribution network of more than 5,000 hand-selected websites.[1]

History[edit]

PK4 Media was founded in late 2009 by Tom Alexander, beginning with no outside investment. The company began as a display advertising network built through direct relationships with publishers. With the rise of video advertising, PK4 Media acquired technology company JSFOUR, which brought in a proprietary, ad-supported video content infrastructure which became the basis for the Bishop™ Video Platform.[2] In November 2013, the company announced the availability of its core technology, XPS™, a proprietary cross-platform technology solution that deploys display and video creative across online, mobile and tablet distribution platforms.[3] About a year later in November 2014, the company acquired Prosperio, a developer of direct platforms for display and video ads, to develop a self-service programmatic direct platform. [4]

Besides its headquarters in Los Angeles, PK4 Media maintains offices in New York and San Francisco.

Awards[edit]

In 2014, PK4 Media ranked #38 on Forbes America's Most Promising Companies List.[5]

The company also landed the 386th spot on the Inc. 500. [6]

PK4 Media made its second appearance on Forbes America's Most Promising Companies List in 2015. [7]

Operation[edit]

XPS™, the company's core technology, is a proprietary cross-platform technology solution that deploys display and video creative across online, mobile and tablet distribution platforms. It allows PK4 Media to efficiently analyze targeting data, while effectively optimizing campaigns across any screen to find the most relevant users to engage with their client's brands. [8]

By developing and maintaining its own websites, PK4 Media is able to offer custom placement opportunities for brand advertisers. Some of PK4 Media’s lifestyle and health website properties include HealthDailyOnline.com and WhiskedFoodie.com. The company offers various fee structures in ad campaigns for its wholly owned and operated websites, including Cost Per Impression (CPM), Cost Per Click (CPC), Cost Per Action (CPA) and Cost Per Completed View (CPCV).

References[edit]

External links[edit]