PREF mag or Préférences Mag is a French bimonthly gaymagazine founded in March 2004. It is a competitor of the magazine Têtu. It is known for its high quality images among other attributes. Although it is a leading prominent and well selling publication for the gay communities it comes to criticism for being politically bland and not embracing non-consemeristic aspirations. They do include some more risque content including supportive of LGBT families and open-marriages in line with that of modern French culture. They also are supportive of non-standard views of masculinity and how one's sexuality should conform to traditional models.
^ abLabourdette, Jean-Paul; Delangre, Bruno; Bedart, David; Collectif; Grenin, Antonin; Izz, Quentin (2011). Le Petit Futé: France gay et lesbien 5th edition (in French); Les Novelles Editions de l'Université, ISBN 978-2-7469-2741-4