PR Newswire

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PR Newswire started in 1954 to send text press releases to the media. Today, it also delivers news and multimedia content. Public corporations in the United States, United Kingdom, Canada, and other nations, use PR Newswire to meet the standard of "simultaneous disclosure" required by financial markets and regulatory agencies.

History[edit]

PR Newswire was founded in 1954.[citation needed] In 1971, it was sold to Western Union,[1] which had provided the telecommunications lines and teleprinters that supported the service. In 1972, PR Newswire began using electronic terminals for copyediting. In 1978, the company adopted the Associated Press' computerized message handling and transmission system.[citation needed]

In 1982, PR Newswire was purchased by current owner UBM plc, known at the time as United Newspapers.[2]

In 2001, PR Newswire issued the first Multimedia News Release for Touchstone Pictures promoting the film, "Pearl Harbor." The Multimedia News Release was the first press release to include b-roll, soundbites, high resolution images, and film trailer.[3] Many refer to the Multimedia News Release as a [Social Media Press Release] or [Social Media Release].

In December 2008, PR Newswire moved its NY corporate headquarters from midtown Manhattan downtown to 350 Hudson Street.[citation needed]

In mid-2009, PR Newswire acquired The Fuel Team.[4]

In October 2011, PR Newswire was sued by Marketwire for $25 million in damages after it hired Marketwire's former chief technology officer, Shoeb Ansari.[5]

See also[edit]

References[edit]

  1. ^ "Herbert Muschel, 85, Founder Of Service for Corporate News", New York Times, November 5, 2003. Retrieved January 30, 2013.
  2. ^ UBM, Media Briefing. Retrieved January 30, 2013.
  3. ^ Touchstone Pictures' "Pearl Harbor" Premieres[dead link]
  4. ^ "PR Newswire Acquires Leading Online News Room Hosting Company, The Fuel Team". PR Newswire. July 31, 2009. Retrieved April 3, 2014. 
  5. ^ "Stop the press releases! PR Newswire sued by rival". Reuters. October 26, 2011. Retrieved January 30, 2013. 

External links[edit]