PR NewsChannel

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PR NewsChannel was created in 2007 by former journalists as an affordable alternative to sending a press release to reporters and editors. Today PR NewsChannel is used by corporations, public relations firms, politicians and political groups and individuals to deliver news, legal filings, documents and multimedia to The Associated Press, print news outlets, radio and television news operations in the U.S. and Canada and Internet syndicators worldwide. Recipients of press release distributions from PR NewsChannel include media and consumers. PR NewsChannel has direct feeds to newsrooms via The Associated Press (AP) and corporate intranets via Yellow Brix.[1] PR NewsChannel is owned and operated by Selig Multimedia, Inc. and is headquartered in Tampa, Florida.

Distribution[edit]

PR NewsChannel distributes corporate, political and other news items to reach mainstream and industry specific trade media. It uses a continually updated database of 400,000 opt-in journalists. The content is syndicated by companies that include AOL, Financial Content, Google and Google News[2] and Comtex. On June 25, 2009, PR NewsChannel was named the official newswire for the Inc. 500/5000 Conference.[3] PR NewsChannel signed a partnership agreement with The Associate Press (AP) on February 26, 2009.[4] On Nov. 12, 2010, PR NewsChannel announced that Yahoo News,[5] the popular news aggregator, began including its content.

Making News[edit]

New Video Game Features Presidential Candidates: On Dec. 06. 2007, PR NewsChannel distributed a press release for DC Smackdown entitled "New Video Game Pits Presidential Candidates in DC Style Smackdown"[6]

Class Action Lawsuit Against Amazon: On July 30, 2009, PR NewsChannel distributed a press release for the law firm Kamber Edelson entitled "High School Student Sues Amazon.com Over Deletion of Summer Homework".[7]

Rod Blagojevich Presents Letterman Top 10: On March 9, 2010, PR NewsChannel distributed a press release for former governor of Illinois announcing that Rod Blagojevich will read Letterman's Top 10 "Rod Blagojevich to Present Letterman's 'Top Ten' on 'Late Show'" [8]

Key Personnel[edit]

PR NewsChannel was founded by Glenn Selig. He is an award-winning former TV news reporter who has been dubbed "the PR Guru" by Nancy Grace[9] of CNN Headline News. Selig is president and CEO of Selig Multimedia, Inc., PR NewsChannel's parent company. He graduated with honors from New York University.

Shannon Hannon Oliviero joined as executive director of sales and marketing in Oct. 2010. Previously, she spent nearly a decade at the Children's Cancer Center in Tampa producing successful events and programs to help the cancer center raise money. Before that, she was marketing director for Clear Channel Outdoor and marketing and promotions director for Clear Channel Radio. Clear Channel is the largest media conglomerate in the world.

Randy Scott is a former director of operations and is based in the company's Boston office. He is a veteran TV and sports journalist and has extensive sales and management experience. He is a graduate of Northwestern University.

Justin Herndon was the director of publicity and news, who departed the company in Sept. 2010 for a public relations position at Allstate Insurance. He is a former TV news reporter with nearly 10 years of newsroom experience working at stations in Missouri, Louisiana and Fort Myers, Florida. He is a graduate of the Missouri School of Journalism.

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