PVR Cinemas

PVR Cinemas

Type	Public NSE: PVR BSE: 532689
Industry	Entertainment (movie theatres)
Founded	June 1997
Headquarters	, India Block A, 4th Floor, Building No. 9 DLF Cyber City, Phase II Gurgaon, Haryana, India
Number of locations	37
Key people	Ajay Bijli (Executive Chairman of the Board & Managing Director)
Website	www.pvrcinemas.com

Priya Village Roadshow (PVR) Cinemas is one of the largest cinema chains in India. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in 1995 with 60:40 ratio, began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India's first multiplex. By introducing the multiplex concept in India, PVR Cinemas brought in a whole new paradigm shift to the cinema viewing experience: high class seating, state-of-the-art screens and audio-visual systems.

History

PVR Saket

Story has it that the Devil Struck Twice the Bijli Family, the owners of the PVRs. In 1992, Ajay Bijli's father died at the age of 60. Then in 1994, a fire broke out in the family's trucking company's godown spread over 1,00,000 square feet. Although he lost heavily, he had a road that he could tread... that of the running the family's movie hall business.

A distributor of Hollywood films put him in touch with Village Roadshow, which wanted to expand in India. Although it was initially undertaken to renovate the Vasant Vihar hall and to convert Priya into a multiplex, but Ajay Bijli began to look for another location and zeroed in on Anupam, in South Delhi’s Saket area, which was dilapidated. Bijli took it on lease and converted it into a four-plex, sowing the seeds of the multiplex phenomenon in the country.

In 2003, Renuka Ramnath, the head of private equity fund ICICI Venture, took the final call in favour of investing Rs 40 crore in Bijli’s PVR Ltd in March 2003 when Australia’s Village Roadshow, had decided to pull out of India and 17 other countries.

Locations

PVR Vikaspuri

As of April 2010, PVR has a total of 142 screens in 33 multiplexes across India. PVR commands a significant presence in New Delhi and NCR with 37 screens in 13 multiplexes. PVR also has a strong presence in Chennai, Lucknow, Indore, Hyderabad, and Bangalore. It is expanding to other parts of the country, especially in Mumbai with openings of PVR Juhu, where there are many other established multiplex. After the tremendous success of Cinema Europa in Delhi, PVR Cinemas has introduced the concept of luxury viewing to Bangalore as well. PVR also currently operates India's largest multiplex, PVR Bangalore, which has 11 screens multiplex which includes two ultra premium cinemas known as the Gold Class and two luxurious auditoriums called Cinema Europa.

PVR recently launched its premium brand, PVR Premiere, targeted at urban consumers in metros, with the opening of PVR Select Citywalk in Select Citywalk. The company operates two other brands, PVR Talkies, the no-frills cinemas for consumers in tier II cities and the original PVR Cinemas targeted at the urban & semi-urban consumers. PVR additionally plans to invest Rs 300-400 crore to open 250 screens by 2010.

NCR

Delhi

• PVR Priya, Vasant Vihar (01 screen)
• PVR Rivoli, Cannaught Palace (01 screen)
• PVR Select Citywalk, Saket (06 screens)
• PVR Vikaspuri (03 screens)
• PVR Naraina (04 screens)
• PVR Prashant Vihar (03 screens)
• PVR Saket (04 Screens)
• PVR Plaza, Cannaught Palace (01 Screen)

Faridabad

• PVR Faridabad, Crown Plaza Mall (2 Screens)

Ghaziabad

• PVR East Delhi Mall, Kaushambi (3 screens)
• PVR Ghaziabad, Opulent Mall,(3 Screens)
• PVR Ghaziabad, Mahagun Mall ( 4 Screens )

Gurgaon

• PVR Ambience Mall (7 screens)
• PVR Sahara Mall (2 screens)
• PVR Gurgaon, MGF Metropolitan Mall (7 screens)

Madhya Pradesh

Indore

• Treasure Island Mall (5 Screens)

Chhattisgarh

Raipur

• PVR In Magneto Mall (4 Screens)

Bilaspur

• Rama Magneto Mall (4 Screen)

Uttar Pradesh

Allahabad

• PVR Allahabad, Vinayak City Center Mall In Civil Lines (4 screens)

Lucknow

• PVR Lucknow, Sahara Ganj Mall (4 screens)
• PVR Phoenix United, Phoenix United Mall (6 screens)

Chandigarh

• PVR Chandigarh, Centra Mall (4 screens)

Hyderabad

• PVR Hyderabad, The Hyderabad Central Mall (5 screens)

Ludhiana, Punjab

• PVR Flamez (04 Screen)

Maharashtra

Mumbai

• PVR Juhu, Dynamix Mall (5 screens)
• PVR Mulund, Nirmal Lifestyle (6 screens)
• PVR Goregaon, Oberoi Mall (6 screens)
• PVR Phoenix Mills, Lower Parel (7 screens)

Aurangabad

• PVR Aurangabad (3 screens)

Latur, Maharashtra

Inside PVR Mulund

• PVR Latur (3 screens)

Gujarat

Ahmedabad

• PVR Acropolis

6 screens

Surat

• PVR RahulRaj Mall (8 Screens) surat

Vadodara

• PVR Deep (3 screens)

Bangalore

• PVR (11 screens)

Chennai

• PVR Chennai, Ampa Skywalk (7 screens)

Rajasthan

Udaipur

• PVR Udaipur, The Celebration Mall (4 screens)

West Bengal

Howrah

• PVR Howrah, Avani Riverside Mall (4 screens)

Coming soon

Chennai

• Marg junction mak OMR Road, 8 screen

Kochi

• Lulu Cochin Mall, 8 screens

Thrissur

• Sobha City Mall, 7 screens

Coimbatore

• TVH Kovai Mall, Singanallur 8 screens

Nanded

• PVR Nanded-Treasure Mall

Nagpur

• PVR Nagpur-Empress Mall

Amritsar

• Maiden Mall, (5 screens) Airport Road & PVR cinemall (6 screens)Ran.avn, PVR CINEPLAZA (4 scn),Alfaone(pvr),city(10 screens,1 open screen)airport road

Jabalpur

• Treasure island Mall, 5 screens

Kolkata

• Diamond City North Mall, Jessore Road (5 screens)

Vijayawada

• Ripples Mall, 4screens http://ripplesindia.in/

Pune

• Phoenix Market City

Bhilai - Chhattisgarh

• Surya Treasurer Island Mall(4 Screen)

External links

• PVR Cinemas official website
• PVR Chennai Opened
• PVR Cinemas Gurgaon : Now Showing