Pacific Cycle
For the Taiwan-based folding bicycle company see: Pacific Cycles
Pacific Cycle, Inc. is an American bicycle importer and distributor founded in 1977 by Chris Hornung. The company owns the following brands; Schwinn, Mongoose, Roadmaster DYNO (formerly part of GT), InSTEP, Pacific Outdoors, and Powerlite. Pacific Cycle also markets bicycles under its own name[1]. Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world[2]. Alice Tillett became the President of Pacific Cycle in 2008.
In December 2000, Pacific acquired the bicycle division of Brunswick Corporation and as part of the acquisition, the company obtained control of the Mongoose and Roadmaster brands. Mongoose had maintained a strong reputation for quality and performance, particularly among younger, BMX enthusiasts. Mongoose has recently been introduced into the mass channel[3].
In 2001 Pacific purchased the bicycle assets of Schwinn/GT Corporation and obtained control of the Schwinn and GT brands[3]. Schwinn Motor Scooters were introduced in 2005.
U.S. distribution channels include local bike shops and mass-market retailers such as Wal-Mart, Target, Kmart and Toys "R" Us; sporting goods chains such as Dick's Sporting Goods, Academy Sports, Sports Authority and, Dunham's Sports, as well as Canadian Tire in Canada. In the motorsports category, Pacific Cycle sells through the motor sports dealer channel[2].
The company's headquarters are in Madison, Wisconsin, with corporate branch offices in Olney, Illinois (former home of Roadmaster). They also operate distribution centers in Olney, IL, Vacaville, Callifornia and Rancho Cucamonga, California.
In 2004 Pacific Cycle was acquired by Dorel Industries from the private equity firm Wind Point Partners.
In June 2008, Pacific Cycle acquired the assets of PTI Sports, a leading U.S. designer, manufacturer and distribution of bicycle parts, helmets and other accessories.[4]
In July 2009, Pacific acquired the assets of Iron Horse Bicycle and obtained control of the brand.[5]
Contents |
[edit] Brands
- Schwinn
- Mongoose
- InSTEP
- Kid Trax
- Playsafe
- Pacific
- Roadmaster
- DYNO
- Powerlite
[edit] See also
[edit] References
[edit] External links
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