Pacific Sunwear

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Pacific Sunwear of California Inc.
Type Public (NASDAQPSUN)
Founded 1980
Headquarters Anaheim, California, U.S.
Industry Retail
Products Southern Californnia inspired clothing, footwear, and accessories.
Revenue 1.254 billion USD (2009)[1]
Net income –63.82 million USD (2009)[1]
Employees 3,500 (2009)[2]
Website Pacsun.com

Pacific Sunwear of California Inc (also known as PacSun) is a US based retail clothing company rooted in the youth culture and fashion vibe of Southern California. The company sells casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. As of May 2, 2009, the company operated 927 PacSun stores in 50 states and Puerto Rico. PacSun is headquartered in Anaheim, California, where employees can hit the on-site gym or full-service cafe. The distribution center is located in Olathe, Kansas. The company's Regional Directors, District Managers and store positions are located throughout the United States. [3]



[edit] History

The store was founded in 1980 as a Newport Beach, California surf shop under a different name,[vague] selling surfboards and wax. Because it was so slow on the beach during the winter Pac Sun decided to open its first shop in Santa Monica Place in Santa Monica, California. They sold swim suits, T-shirts, shorts, until major companies wanted to join them,[citation needed] and started opening more store all over California. By 1987, they had a total of 21 stores. In 1993, the company was operating 60 stores and went public. As of 2008, the company claimed 859 stores and 76 outlets.[4]

More recently, the company has expanded product offerings to include: sweatshirts, jeans, and accessories often associated with skateboarding culture. The company use to carry shoes, but due to a low profit margin, shoe sales were discontinued in all stores in April, 2008.[citation needed] As of June 2009 the company had resumed the sale of Nike brand shoes both in store and on its website.[5] Popular clothing brands sold at the store include Adio, Alpinestars, Billabong, Bullhead, Circa, Metal Mulisha, Converse, Dakine, DC Shoes, DCMA Collective, Electric, Element, Hurley, éS, Etnies, Ezekiel, Fox, and Volcom as well as the company's own brand, Vurt. The company's stock is publicly traded on the NASDAQ under the symbol PSUN.

Exterior view of a typical Pac Sun store

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