Pacific Sunwear
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| Type | Public (NASDAQ: PSUN) |
|---|---|
| Industry | Retail |
| Founded | 1980 |
| Headquarters | Anaheim, California, U.S. |
| Number of locations | 826 (May 2011)[1] |
| Area served | United States w/ International Shipping |
| Products | California inspired clothing, footwear, and accessories. |
| Revenue |  1.254 billion USD (2009)[2] |
| Net income | –63.82 million USD (2009)[2] |
| Employees | 2,750 (2011)[3] |
| Website | Pacsun.com |
Pacific Sunwear of California, Inc. (also known as PacSun) is a US based retail clothing brand rooted in the youth oriented culture and fashion vibe of California. The company sells lifestyle apparel, along with footwear and accessories designed for teens and young adults. As of late 2011, the company operated over 800 stores in all 50 states and Puerto Rico. PacSun is headquartered in Anaheim, California and operates a distribution center in Olathe, Kansas. The company's regional directors, district managers and store positions are located throughout the United States and Puerto Rico.[4]
[edit] History
Initially founded by Tom Moore in 1980 as small surf shop in Newport Beach, CA. PacSun is now the primary retailer of California inspired lifestyle apparel for teens and young adults in the United States and Puerto Rico. The company offers products for both men and women that include: jeans, tees, tanks, polos, knits, flannels, hoodies, boardshorts, bikinis, shorts, pants, dresses, rompers, skirts, sweaters, jackets, snow apparel, shoes, sandals and accessories.
PacSun built its business selling merchandise from established surf brands such as Quiksilver, Hurley, O'Neill, Billabong and Roxy but has long since expanded to include skate and street wear labels like Volcom, Vans, Converse, RVCA, DC Shoes, WESC, Nike, Element, Ezekiel, Enjoi plus many more. Additionally, PacSun has been producing and selling apparel and accessories under proprietary brand names titled Bullhead, Bullhead Black, On The Byas, Nollie, Kirra, Check & Stripe and Sound & Matter for some years now.
In May 2011, PacSun launched its first national advertising campaign called 'Dress Irresponsibly'. The highlight of the campaign included television commercials aired across a variety of networks that featured famous athletes from the brands they work with. Appearances by Rob Machado, Bucky Lasek, Chris Pfanner, Kelia Moniz, Ryan Dungey and Leo Romero, were significant in helping re-establish the brand among its male audience. Other elements of the campaign included print media in both endemic and fashion publications, and a digital engagement initiative on Facebook titled 'Dress Irresponsibly: Style Challenge.' Through a customized Facebook app fans were encouraged to upload photos of themselves that met weekly style challenges in exchange for a chance to win a styling gig at Nylon Magazine in New York City.
Following the launch of the Dress Irresponsibly campaign, PacSun continued to evolve from just a surf and skate apparel shop into a leading retailer of emerging brands, particularly for women. Collaborations with notable design minded labels Whitley Kros and LnA coupled with a turn to style and fashion focused garments has given the brand an elevated look. Also in 2011, the retailer re-designed their website and introduced their own blog to reflect this new mindset.
Although PacSun currently only has physical store locations in the United States, their online store ships to over 40 countries internationally. For the full list visit here: http://shop.pacsun.com/international/
The company's stock is publicly traded on the NASDAQ under the symbol PSUN.
