Page 3 Culture
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Page 3 Culture is the name given to India's partying, high society, metropolitan culture, specifically Mumbai.
[edit] Description
The term originates from colourful daily newspaper supplements appearing usually on the third page that chronicle cocktail parties and gossip of the glitterati - the country's equivalent of tabloid journalism. Page 3 features color photo spreads of celebrities and the nouveau riche at parties, including misbehaviour. Many people read only the Page 3 sheets and discard the main newspaper, especially the young[citation needed]. Those featured on page 3 include fashion designers, models, remix music divas, and the glamorous and rich. The flashy supplements are a mix of celebrity news, party pictures, movie gossip and stories on such subjects as the sexual habits and preferences of Indians.
Page 3 has become a phenomenon which arose from sensationalism. People love to love it or love to hate it, but cannot ignore it.[citation needed]
Observers say[citation needed] India's runaway Page 3 culture reflects two distinct levels of an aspirational society. One is the need for gossip. The second is the desire to be seen to be famous by featuring on Page 3. One Page 3 sheet[citation needed] claimed in a recent self-congratulatory article that everyone wanted to be in it but nobody wanted to admit it. Page 3 reflects the inter-dependence of media and celebrity.
