Page 3 Culture
Page 3 Culture is the name given to tabloid culture, India's partying, high society or upper class, metropolitan culture, specifically Mumbai and Delhi, which features on Page Three tabloid newspaper feature.[1][2][3]
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[edit] Description
The term originates from colourful daily newspaper supplements appearing usually on the third page that chronicle cocktail parties and gossip of the glitterati - the country's equivalent of tabloid journalism. Page 3 features color photo spreads of celebrities and the nouveau riche at parties. Those featured on page 3 include fashion designers, socialite, models, remix music divas, and the glamorous and rich. The flashy supplements are a mix of celebrity news, party pictures, movie gossip and stories on such subjects as the sexual habits and preferences of Indians.[3][4]
Page 3 has become a phenomenon which arose from sensationalism.
Observers say[citation needed] India's runaway Page 3 culture reflects two distinct levels of an aspirational society. One is the need for gossip. The second is the desire to be seen to be famous by featuring on Page 3.
[edit] In popular culture
The "Page 3" culture has been the theme of Hindi film by Madhur Bhandarkar, Page 3 (2005), which won the National Film Award for Best Film amongst others. [1]
[edit] References
- ^ a b Bollywood director eyes 'tabloid' culture BBC News, 30 July, 2004.
- ^ "'Page 3 is socially relevant'". The Times of India. Aug 5, 2008. http://timesofindia.indiatimes.com/life-style/Page-3-is-socially-relevant/articleshow/3328650.cms.
- ^ a b "Striking a new balance on Page 3". Indian Express. Feb 11, 2005. http://www.indianexpress.com/oldStory/64418/.
- ^ "`Page 3 culture. Why not?'". The Hindu. Jun 30, 2005. http://www.hindu.com/mp/2005/06/30/stories/2005063001250100.htm.
[edit] External links
- "Tabloidization Of The Media: The Page Three Syndrome". Press Council of India. http://presscouncil.nic.in/speechpdf/speech2.htm.
- "'Page 3 culture stems from half-naked women'". MiD DAY. http://www.mid-day.com/whatson/2011/mar/080311-The-Guide-Delhi-commodification-social-activist-women-is-sad.htm.
- thehindubusinessline.com[dead link]
