Pakistan Institute of Fashion and Design
The Pakistan Institute of Fashion and Design, commonly referred to as PIFD, (formerly known as Pakistan School of Fashion Design) is a design institute specialising in design education. It offers a four year course of study leading to a Bachelor degree.
With the growth of Pakistani textiles, there was a shortage of trained professionals to develop the industry. In 1994 the Trade Development Authority of Pakistan (formerly EPB) with guidance from the government of Pakistan came together with Mr. Olivier Lapidus to establish the Pakistan School of Fashion Design in a rented premises at Sunder Das Road, Lahore. The Pakistan School of Fashion and Design was named "Pakistan Institute of Fashion and Design", and incorporated under Section 42 of Companies Ordinance 1984, in 2008 under the sponsorship of Ministry of Commerce, government of Pakistan. The NOC was issued from Higher Education Commission of Pakistan (HEC) for degree awarding status in 2007.
The institute has been granted the Charter for degree awarding status by the National Assembly in November 2010. This is a significant milestone in the endeavour to acquire Charter status which will enable the Institute to provide an HEC recognised degree.
The institute comprises a 4-year BA Hons degree programme, divided into 4 Schools:
- Pakistan School of Fashion Design
- Pakistan School of Fashion Marketing and Promotions
- Pakistan School of Textile Design
- Pakistan School of Accessories and Products
Accessories and Products offers:
- Gems and Jewellery
- Furniture Design and Manufacturing
- Leather Accessories and Footwear
The Foundation Year programme is a base for students before opting to pursue their major in any of the four Schools (six disciplines). Students go abroad on exchange programmes and attend training and workshops in Paris; in Borås, Sweden and at the Asian Institute of Gemological Sciences in Thailand.
The faculty portfolio consists of teachers, trained at L’Ecole Superieur Chamber Syndical de la Couture, Paris and at affiliated schools.
Students from Punjab, Sindh, Khyber Pakhtoonkhwa, Balochistan, Azad Jammu and Kashmir, FATA and Gilgit Baltistan and also from outside of Pakistan are enrolled at PIFD. Financial assistance is available: Rs. 3.8 million were given to 91 students in 2008–2009, and in 2009–2010, Rs. 8 million in financial aid has been given to 161 students.
The institute is affiliated with the Ecole de la Chambre Syndicale de la Couture Parisienne for Fashion Design, with the Mod' Spe' Paris for Fashion Marketing and Promotions, with the Swedish College of Textile & Sciences in Borås, Sweden since 2007 for student exchange and curriculum development; and with the Asian Institute of Gemological Sciences, Thailand for the Gems and Jewellery programme.
Local partnerships include: Ministry of Commerce, Ministry of Industries, Ministry of Textile, SMEDA, PIDC, AHAN, Pakistan Gems & Jewellery Development Company (PGJDC), Pakistan Fashion Design Council (PFDC), Fashion Pakistan, Footwear Association, Furniture Pakistan, Pakistan Leather Garment Manufacturers and Exporters Association (PLGMEA), Pakistan Gloves Manufacturing Association, Ready Made Garment Association, USAID, GTZ, and Pakistan Council of Scientific and Industrial Research (PCSIR).
PIFD graduates are the highest paid graduates in the country and have a 100% employment ratio. They teaching at Dubai, Shanghai and Cairo Fashion Schools and are working in industry as creative directors, designers, pattern makers, merchandisers and managers. PIFD alumni serve as faculty in seven fashion schools of Pakistan
An initiative has been taken to establish six affiliated colleges, in six cities of the country, in 2011. This project is being rolled-out with collaboration from the Trade Development Authority of Pakistan.
- Islamabad College offers Fashion Design, and Gems and Jewellery studies
- Faisalabad College offers Fashion Design, and Textile Design
- Peshawar College offers Gems and Jewellery, and Furniture
- Multan College offers Textile Design, and Ceramics
- Quetta College offers Gems and Jewellery, and Furniture Design
- Hala College offers Ceramics