Papa Gino's

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Papa Gino's
Type Private company
Founded Boston, Massachusetts (1961)
Founder(s) Michael Valerio
Headquarters Dedham, Massachusetts, United States
Area served New York & New England
Key people Rick Wolf, CEO
Industry Restaurants
Products Fast food Italian-American cuisine
Pizza · Subs · Pasta
Revenue US$ 200 million (2004 estimate from Hoover's, Inc.)
Parent Papa Gino's Holdings Corporation, LLC
Website http://www.papaginos.com/

Papa Gino's is a restaurant chain based in Dedham, Massachusetts specializing in American-style pizza along with pasta, subs, salads, and a variety of appetizers. There are over 200 Papa Gino's locations in Connecticut, Maine, Massachusetts, New Hampshire, and Rhode Island.

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[edit] History

Papa Gino's originated in East Boston, Massachusetts as a single location named "Piece O' Pizza," which opened in 1961. In 1968, the owners, Helen and Michael Valerio, changed the name to "Papa Gino's" and began expanding the business to multiple locations. Papa Gino's has been established as the leader of New England pizza chains.[1]

In 1997 Papa Gino's bought D'Angelo Sandwich Shops, another Massachusetts-based fast-food outlet specializing in sandwiches, from prior owner Yum! Brands (then known as Pepsico Inc.'s Pizza Hut unit).[2]

Plans for expansion beyond New England were announced in early 2005, with franchisees securing the rights to develop locations in New York, Pennsylvania, Virginia and Florida.[3] A few months later, executives of the holding corporation bought out the company.[4]

Changes to the restaurants over the years include removal of the salad bar and the addition of self-service beverage bars and take-out counters. Many visual elements remain such as the gingham-printed laminated tables, light oak wood finishes, and pizzas made in full view of customers.

[edit] Advertising

Since the late 1990s, the chain has entered a corporate sponsorship agreement with the Boston Red Sox and New England Patriots, as well as individual players with the teams such as current Red Sox DH David Ortiz. Patriots linebacker Tedy Bruschi replaced kicker Adam Vinatieri as pitchman in fall 2006 after Vinatieri was signed by the Indianapolis Colts.[5] With the retirement of Tedy Bruschi, Papa Gino's has launched a new advertising campaign meant to show the diversity of its employees. In November 2009 Papa Ginos launched a new Rewards Program at their Papa Gino's and D'Angelos locations. When customers present their cards they recieve credit towards $5.00 off of purchases at either chain. In addition just for signing up, customers recieve a Small Cheese Pizza at Papa Ginos and a small sub at D'Angelos.[citation needed]

[edit] References

  1. ^ Abelson, Jenn (2007-03-09). "Papa Gino's seeks bigger slice of pie". Boston Globe. http://www.boston.com/business/globe/articles/2007/03/09/papa_ginos_seeks_bigger_slice_of_pie/. Retrieved 2007-04-11. 
  2. ^ "Papa Gino's to acquire D'Angelo's Sandwich Shops". Boston Business Journal (American City Business Journals, Inc.). 1997-08-13. http://boston.bizjournals.com/boston/stories/1997/08/11/daily5.html. Retrieved 2007-04-11. 
  3. ^ Kooker, Naomi R.; Robin Wood (2005-01-31). "Papa Gino's parent preps growth outside N.E.". Boston Business Journal (American City Business Journals, Inc.). http://boston.bizjournals.com/boston/stories/2005/01/31/daily12.html. Retrieved 2007-04-11. 
  4. ^ "Execs lead buyout of Papa Gino's Holding Corp.". Boston Business Journal (American City Business Journals, Inc.). 2005-03-28. http://boston.bizjournals.com/boston/stories/2005/03/28/daily12.html. Retrieved 2007-04-11. 
  5. ^ Reed, Keith (2006-09-05). "Bruschi to replace former Patriots' kicker Vinatieri in Papa Gino's ad.". Boston Globe. http://www.boston.com/business/ticker/2006/09/bruschi_to_repl.html. Retrieved 2007-04-11. 

[edit] External links