Paper launch
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A paper launch is the situation in which a product is compared or tested against other products, despite the fact that it is not available to the public at the time. Generally the term is applied to the computer and gaming industry, although it is not limited to that.
[edit] References
Ken Fisher (2004-07-27). "The Paper Launch: NVIDIA and ATI's release circus". http://arstechnica.com/old/content/2004/07/4039.ars.
[edit] See also
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