Parade (magazine)

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This article is about the American magazine. For the British men's magazine, see Parade (British magazine). For other uses, see Parade (disambiguation).


Parade is an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers in the United States. It was founded in 1941 and is owned by Advance Publications. The most widely read magazine in the U.S., Parade has a circulation of 32 million and a readership of 54.1 million.[1] As of 2010, its editor is Maggie Murphy.[2]

Publishing history and circulation[edit]

The magazine was started by Field Enterprises in 1941. John Hay Whitney, publisher of the New York Herald Tribune, bought Parade in 1958. Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became a separate operating unit within Advance.

The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspapers it accompanies but of lesser quality than magazine paper.

The magazine has one main feature article, often a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products, some with clipable coupons or tear-off business reply cards.

Parade Digital Partners is a distribution network that includes the web site Parade.com and over 700 of the magazine's partner newspaper web sites. Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014)

Mission statement[edit]

"Parade celebrates the emotional touchstones of American life: We cherish family, friendship, the pride of small towns, and the rush of big cities. We champion good food and great writers. We believe in living longer, healthier and happier. We adore holidays. We honor service. We delight in all types of personalities, from pop stars to presidents to favorite pets. We respect the past but we live in the present. Above all else, we believe in America. We know who we are, and we're confident about where we're going."

Past and present features[edit]

  • "Ask Marilyn" by Marilyn vos Savant: Vos Savant answers questions from readers, from brainteasers to explanations of illogical customs, advice, or legitimate philosophical questions. Occasionally she will pose a brainteaser of her own or poll her readers.
  • Cartoon Parade: Panel cartoons by various creators, including Dave Coverly, Carla Ventresca, Dan Piraro, and Gary McCoy
  • "In Step With" by James Brady: Celebrity interview column which ceased after Brady's 2009 death.
  • “Intelligence Report": Your guide to health, life, money, entertainment, and more
  • Interviews have included such celebrities as Steve Carell, Jimmy Fallon, Katharine McPhee, Katy Perry and Noah Wyle.
  • Laugh Parade: Gag cartoons by Bunny Hoest and John Reiner
  • "Numbrix": Also by Marilyn vos Savant, Numbrix is a simple puzzle game in which the reader arranges the numbers 1 to 81 in a continuous path that fits into a 9×9 square grid. Numbrix was introduced in July 2008 (originally as a 7×7 puzzle). In addition to the weekly print version, vos Savant also produces daily Numbrix puzzles for Parade's Web site; since 2014, Parade's site has also published a much more difficult variation, "Snakepit," for advanced users.
  • "Our Towns" is a regular feature written by journalists from Parade newspaper partners.
  • "The Parade High School All-America Teams": This sports franchise highlights the best U.S. high school athletes in boys and girls basketball, football, and boys and girls soccer. In 2010, Parade introduced its All-America Service Team, which honors high-school students for commitment to service and volunteerism.
  • "Personality Parade" by Walter Scott (a pseudonym, originally used by Lloyd Shearer and now by a rotating group of edit staffers]):[3] In Q&A sessions, celebrities often discuss some project or movie which is just about to be released.
  • "Views," an editorial column by various authors, including CNN political analyst David Gergen and Pulitzer Prize–winning journalist Connie Schultz.
  • "Keeping Up with Youth" (1960–70s)

Special editions[edit]

What People Earn[edit]

"What People Earn" is a yearly special issue typically in early spring.

Where America Lives[edit]

"Where America Lives" is an ongoing thematic feature.

Where America Eats[edit]

"What America Eats" is presented seasonally throughout the year.

The Giving Issue[edit]

"The Giving Issue" is typically in the issue reaching readers on the Sunday of Thanksgiving weekend.

Publishing lag time[edit]

The magazine has a lag time to publication of about ten days.

References[edit]

  1. ^ {{cite GfK MRI Fall l2013; comScore, Q1 2014, Parade Media Group [E]: circulation: January 2014 AAM, CAC, VAC & Publishers' Statements 9/30/2013}}
  2. ^ "A History of Parade". Parade. Retrieved 30 December 2010. 
  3. ^ Woo, Elaine (2001-05-26). "Lloyd Shearer; Leader of the 'Personality Parade'". Los Angeles Times. Retrieved 4 February 2014. 

External links[edit]