The Passbook app's introduction screen on iOS 8.1 on iPhone 6
|Initial release||September 19, 2012iOS 6)(|
|Stable release||iOS 8.1 / October 20, 2014|
|Operating system||iOS 6 and later|
Passbook is an application in iOS that allows users to store coupons, boarding passes, event tickets, store cards, credit cards as well as debit cards via Apple Pay. It was designed by Apple Inc. and announced at the 2012 Apple Worldwide Developers Conference (WWDC) on June 11, 2012. The application was released with iOS 6 on September 19, 2012.
The Passbook application displays 2D barcodes of following types: Aztec, PDF417 and QR. Each digital coupon or ticket is known as a "pass". When the user launches Passbook for the first time, a brief introduction screen will appear with a button inviting users to browse applications on the App Store with Passbook integration. Passes can also be distributed online via Safari, or sent to the user via email.
Passes are synced between iOS devices using iCloud, and OS X 10.8.2 and higher also support opening passes to be sent to users' iOS devices. Although the application is available in iOS 6 or later, it is currently only available on iPhone and iPod Touch, but not on iPad.
Passbook has the following features:
- Displays 2D barcodes of following types: Aztec, PDF417 and QR.
- Triggered by location. Up to 10 locations can be added to each Pass. A location is programmed as GPS coordinates (longitude, latitude, and altitude) and/or iBeacon UUID (The UUID is a Universally Unique Identifier which is a 32 ASCII character code or a code automatically generated from a name using the PassKit API).
- Triggered by time of pass.
- Localisation of the pass. Up to 35 languages can be stored per Pass.
- Pass changes can be pushed via the Apple Push Notification Service by the pass provider, or manually updated by the user themselves.
As Passbook is only officially provided by Apple for iOS, several third party developers have created unsupported applications for other operating systems, such as Pass2U, Passes or PassWallet for Android & BlackBerry, that support importing and viewing Passbook passes.
Passes Exist in a Larger Ecosystem. Passes are created as a package. The Package is a Pass Template (created in a Pass Designer) + Relevant Data + a Private Key. Passes can be updated at anytime using the PassKit API and an iOS app can interact directly with passbook passes.
An interaction (or transaction) between a Pass and a system is facilitated by a 2D Barcode at the moment. There is speculation that this may later be achieved though iBeacon technology.
Passbook Pass Distribution
Passes can be distributed via email, SMS, MMS, the web, social media, an app, and as QR codes (using the built in Passbook scanning app in iOS 7) 
Third Party Solutions for Pass Distribution:
- Bleu Meetings is a SaaS offering from Twocanoes Labs LLC for meeting & event managers to create, distribute & manage custom Passbook passes and deliver registration & schedule notifications.
- Waterfall is a tool for the distribution of time and location-enabled boarding passes, movie tickets, retail coupons, loyalty cards and more.
Pass scanner, redemption, providers
|Pass Scanner||An application used for scanning passes (and QR, Aztec, and PDF417 codes). It can display the message encoded in large type for easy entry or it can display a web page in an embedded UIWebView or it can perform intelligent updates (automatically invalidating passes, incrementing loyalty cards, etc.) for passes created at PassSource. It allows for:
|Pass Verifier||An application for scanning and verifying Passbook passes:
|CodeREADr||A scanning application for iOS and Android for businesses to Scan Passbook passes and push the scan data back to their own redemption system or a third party redemption system. Supports online & offline validation. Scan-Mask. HTML responses. The Web control panel gives admins control to provisoin scanning permissions to multiple employee scanning devices, export scan reports, integrate through an API. PCI compliant. 21 CFR Part 11 compliant.|
|PassCheckout||An application and web service for in-shop processing service of PassBook passes issued via PassKit.
Some of the services provided include:
This service is currently running in Beta with many new features in development and coming soon.
|eWallet.gr||Paper coupons, plastic cards, leaflets, mass emails & SMSs (spam) are unfocused and out of fashion strategies for providing strong consumer incentive. They are neither targeted nor interactive or cost effective. Also having to access multiple mobile Apps/Websites is many times inconvenient.
The mobile wallet in association with eWallet.gr's management solution collects and manages loyalty cards, coupons, gift cards, store cards, member cards, event tickets, stamp cards and boarding passes right on the consumer's smartphone, providing huge technological advantages. Promote offers, reward, attract and facilitate consumers.
- Trew, James (June 11, 2012). "Apple unveils iOS 6 at WWDC, launch apps with Siri, Facebook integration, Maps". Engadget. AOL. Retrieved September 22, 2012.
- "Apple Passbook and its potential impact on the travel industry". Tnooz. June 19, 2012. Retrieved September 27, 2012.
- "iOS What's New: Passbook". Apple Inc. Retrieved September 26, 2012.
- https://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/PassKit_PG/Chapters/Creating.html#//apple_ref/doc/uid/TP40012195-CH4-SW54. Missing or empty
- https://developer.apple.com/passbook/Getting_Started_with_Passbook.pdf. Missing or empty
- "PassBook, PassKit and PassCheckout". November 16, 2012. Retrieved January 8, 2013.