Passion Conferences is a Christian organization (also referred to as the 268 Generation, originally named Choice Ministries), founded by Louie Giglio and Jeff Lewis in 1997, known for their annual spiritual awakening gatherings of young adults, more specifically college students. The organization is also responsible for sixstepsrecords, the Passion Worship CDs, and the OneDay gatherings. Passion is legally registered in the State of Georgia as the For - Profit LLC "Passion USA 2011, LLC" of Roswell, Georgia. The first conference was Passion '97 in Austin, Texas, and the headquarters are now in Alpharetta, Georgia. The organization lists its purpose as "...uniting students in worship and prayer for spiritual awakening in this generation," using Isaiah 26:8 as their theme verse: "Yes Lord, walking in the way of Your truth we wait eagerly for You, for Your name and renown are the desire of our souls."
Passion Conferences planned to go international in 2008, "For the first time, the national Passion conference is making a global tour in 2008 after years of drawing tens of thousands of students to one national venue. Next year's plan is to visit 20 cities across 15 nations in an estimated $4 million (£2 million) tour." The conferences actually took place in 17 cities worldwide on all six inhabited continents, kicking off in Kiev and finishing in Sydney.