Passion Pop

The three varieties of Passion Pop in an Australian bottle shop, along with other low-cost wines

Passion Pop is an iconic Australian alcoholic beverage, labeled as a carbonated "passion flavoured" wine-based beverage. The product was created by Frank (Pop) Miranda in 1977-78 at the C-Sekda winery (Miranda Wines Pty Ltd) in Griffith, New South Wales.The rights for the product where then sold to Australian Vintage. Passion Pop is now owned and produced by Australian Vintage and comes in three different flavours: original (passionfruit-flavoured); mixed berry and its newest addition pink (strawberry-flavoured).

Passion Pop is now an Australian icon and has been a market leader in the Flavoured Sparkling Wine category for over 30 years. Passion Pop's low price made it very popular amongst Australian students and the younger generation, bottles costing approximately $5.00.

Specifications

Passion Pop is produced by Australian Vintage. It is labelled as a carbonated 'flavoured' wine, and comes in 750 ml bottles. The drink is 9.5% alcohol, meaning that one bottle contains 5.6 standard drinks. Passion Pop has just released a new flavour called Passion Pop Pink which is strawberry in flavour. To be opened, the drinks require skill to pop a champagne-like cork. Passion Pop also comes in 250ml cans which are 4.5% alcohol.

Passion Pop comes in a 750 mL glass "champagne-style" bottle. It was one of the first beverage products in Australia to utilise a plastic stopper (or "cork"). Passion Pop has recently modernized its packaging; deviating from the simple white label, to a fashionable one which contradicts the previous home-brand appearance.