Passion Pop
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Passion Pop is an Iconic Australian alcoholic beverage, labeled as a carbonated 'passion flavoured' wine-based beverage. The product was created by Frank 'Pop' Miranda and Ron Potter in 1977/78 at Pop's winery (Miranda Wines Pty Ltd in Griffith, New South Wales. Passion Pop is now owned and produced by Australian Vintage and comes three flavours: Original (passionfruit-flavoured); Mixed Berry and its newest addition Pink (strawberry-flavoured)
Passion Pop is an Australian icon and has been a market leader in the Flavoured Sparkling Wine category for over 30 years. Passion Pop's low price made it very popular amongst Australian students and the younger generation.
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[edit] Specifications
Passion Pop is produced by Australian Vintage. Passion Pop is labeled as a carbonated 'flavoured' wine, and comes in 750ml bottles. The drink is 9.5% alcohol, meaning that one bottle contains 5.6 standard drinks. Passion Pop has just realeased a new flavour called Passion Pop Pink which is strawberry in flavour.
[edit] Packaging and appearance
Passion Pop comes in a 750mL glass "champagne-style" bottle. It was one of the first beverage products in Australia to utilise a plastic stopper (or "cork").[1]. Passion Pop has recently modernized its packaging; deviating from the simple white label, to a fashionable one which contradicts the previous home-brand appearance.
[edit] Price
Passion Pop costs approx. AU$4.99 per bottle.
[edit] Passion Pop in Australian culture
Passion Pop is generally consumed by 18-24 year olds, both because of its cheap price (refer to above) but also because of it is a sweet flavoured bubbly. It is usually consumed by first-time, often underage alcoholic drinkers. Due to its sweetness, it is more often preferred by young females than males, however a shift in Australian culture has seen males increasingly drinking it.
