Past Tell Clothing
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Pastelle Clothing is a clothing label founded by music producer and rapper Kanye West. It was originally slated for spring of 2006, but West could not find adequate partners at the time[1]. On May 7, 2008, it was reported that Australian fashion label Ksubi will collaborate with Pasttelle to create a line of eyewear[2]. The label itself can be seen in Kanye West's music video "Good Life".
The first Pastelle Clothing store will open up late 2009 in Chicago — followed by the New York, Los Angeles and San Francisco launch. West has also been seen wearing pieces from his Past Tell line, but it hasn't been said whether the items would be up for purchase. Kanye West stated that,
[3]"Just getting the right designs. It’s a gift and a curse. You’ve got all eyes on you, so if you deliver something great, it’s gonna get held as, “Oh, it’s supposed to be great.” And even if it’s good or it’s OK or something, it’s gonna get bashed. There were phases where I could just do the bear on a Polo and it would’ve made $100 million. At a certain point. But I always say I was a designer before I was a rapper, and I really wanted to get into design. So then, trying to start designing and goin’ with my girl down to the fashion district and stuff, and looking at fabrics and stuff like that, I’m like, “Oh, shit. This is real.” "I’ve learned so much about materials and fabrics and applications and sequence and shiny fabrics and fits and all type of shit…"
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