He served as a director of the family brewery Tolly Cobbold and joined the board of Ipswich Town F.C. in 1964. He became the fifth member of his family to chair the club (1976–1991). During his chairmanship of the club, Ipswich won the FA Cup and the UEFA Cup, as well as finishing Football League First Division runners-up on two occasions and supplying the England national football team with a new manager in Bobby Robson in 1982.
He died in December 1994 at the age of 60, three years after retiring as chairman of Ipswich Town.