Patterns (Kraft Television Theatre)
Directed by Fielder Cook, the intense big-business drama starred Richard Kiley as up-and-coming vice-president Fred Staples. Ruthless corporate boss Walter Ramsey (Everett Sloane) attempts to edge out aging employee Andy Sloane (Ed Begley) to make room for newcomer Staples. Ramsey uses every opportunity to humiliate the fragile Sloane, while Staples sees Sloane as a professional who makes valuable contributions to the firm.
Serling's celebrated script tore apart the dynamics of the business world and earned Serling his first of his six Emmys for dramatic writing. There was a rave review from Jack Gould of The New York Times who suggested it be repeated:
- Nothing in months has excited the television industry as much as the Kraft Television Theatre's production of Patterns, an original play by Rod Serling. The enthusiasm is justified. In writing, acting and direction, Patterns will stand as one of the high points in the TV medium's evolution. Patterns is a play with one point of view toward the fiercely competitive world of big business and is bound to be compared with the current motion picture Executive Suite. By comparison, Executive Suite might be Babes in Toyland without a score. For sheer power of narrative, forcefulness of characterization and brilliant climax, Mr. Serling's work is a creative triumph that can stand on its own. In one of those inspired moments that make the theater the wonder that it is, Patterns was an evening that belonged to the many, not only to Mr. Serling. The performances of Everett Sloane, Ed Begley and Richard Kiley were truly superb. The production and direction of Fielder Cook constituted a fluid use of video's artistic tools that underscore how little the TV artistic horizons really have been explored. Patterns was seen from 9 to 10pm Wednesday over the National Broadcasting Company's network; a repeat performance at an early date should be mandatory. 
Gould's request for a repeat was an unusual suggestion, since in that pre-videotape era, live shows were not repeated. Surprisingly, NBC took Gould's suggestion seriously and made plans for another production.
Second live performance
When Patterns returned February 9, 1955, it was once again performed live, an unprecedented event. This was the first time a television drama was repeated due to popularity. The second performance, directly sustained by Kraft Foods' advertising agency, J. Walter Thompson, was captured on kinescope and is available for viewing at The Paley Center for Media in New York City and Los Angeles.
On March 27, 1956 a feature-length film version of Patterns was released. It featured an expanded script by Serling. Van Heflin replaced Kiley in the role of Fred Staples. Recently in TV Week (April 27, 2008), critic Tom Shales compared the movie unfavorably to the live TV production:
- Some people thought live TV was the beginning of a truly new storytelling medium—one uniquely suited to intimate, unadorned, psychological dramas—but it turned out to be a beginning with a tiny middle and a rushed end... Patterns was so well-received that Kraft mounted a live repeat of the show a month later, and the intimate TV show was turned into a less intimate (and somehow less satisfying) movie in 1956. Except for the use of terms like “mimeographed” and “teletype,” little about the drama seems dated, unless one is of the opinion that corporate politics and boardroom bloodletting no longer exist... With minimally judicious scene-setting (shots of clocks, a building directory, a switchboard) and a rapid introduction of characters, Serling pulls a viewer almost immediately into his story, a tale of corporate morality—or the lack of it—and such everyday battles as the ones waged between conscience and ambition.