Paul G. Hahnemann

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Paul G. Hahnemann 1968 in his office at BMW's Munich headquarters

Paul G. Hahnemann (born 31 October 1912 in Strasbourg; died 23 January 1997 in Munich) sometimes known as "Nischen-Paule", was a leading director at BMW between 1961 and 1972.

Hahnemann was recruited from Auto Union by Herbert Quandt,[1] [2]BMW's largest shareholder, and is believed by some to have had more influence over the business than the Managing Director Karl-Heinz Sonne or his successor Gerhard Wilcke during the 1960s, but his tenure failed to survive the arrival of a third Managing Director in the form of Eberhard von Kuenheim and he left following a difference of opinion over how fast to increase capacity at the company's newly acquired Dingolfing facility.[3]

Hahnemann was a brilliant if sometimes subversive salesman who oversaw the introduction in 1961 of the BMW 1500.[3] Whether the car created a new 'niche', or merely exploited the niche created by the departure of the Borgward Isabella, its commercial success transformed BMW from a marginal manufacturer with an uncertain future into one of Europe's most consistently profitable auto-makers.

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