Paul Nystrom

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Paul Henry Nystrom was a professor of marketing at Columbia University. He retired from Columbia in 1950.^[1]

[edit] Bibliography

• The Economics of Retailing (1915, 1930)
• Retail Selling and Store Management (1916, 1919)
• Textiles (1916)
• Retail Store Management (1917, 1922)
• Economics of Fashion (1928)
• Economic Principles of Consumption (1929, 1931)
• Fashion Merchandising (1932)
• Retail Institutions and Trends (1932)
• Trends Dangerous to Consumers Under the NRA (1935)
• Retail Store Operation (1946)
• Marketing Handbook (1951)
• Automobile Selling (unknown)

[edit] References

1. ^ The Journal of Marketing, Volume XXI, No.4 (April, 1957)

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