Payback (loyalty card)

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Payback is a loyalty program scheme launched in 2000 by Metro AG in Germany[1] and has the largest market share.[2] It had a turnover of 190 Million Euros in 2007. In 2000, Payback was awarded the Big Brother Award in category business and finance.[3]

In 2010, I-mint, India's leading rewards programme was taken over by Payback and as of 1 Jul 2011, I-mint has been rebranded as Payback India, thus formally launching this loyalty programme in India.[4]

Payback launched in Poland in September 2009.[5] Payback Mexico launched in 2012.[6]

In Italy, Payback launched in 2014,[7] replacing existing loyalty programs such as ESSO's Extras and Carrefour's SpesAmica.


  1. ^ "One Card With Double Advantage". Retrieved 2008-08-31. 
  2. ^ "In the press". Retrieved 2008-10-01. 
  3. ^ "Award winners" (in German). 2006-08-28. Retrieved 2008-10-01. 
  4. ^ "Payback's branch in India". 
  6. ^
  7. ^

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