Peach (airline)

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Peach
Peach Aviation Logo.svg
IATA
MM
ICAO
APJ
Callsign
AIR PEACH
Founded 10 February 2011
Commenced operations 1 March 2012
Hubs
Fleet size 13
Destinations 11
Parent company Peach Aviation Limited
Headquarters Kansai International Airport, Izumisano, Japan
Key people Shinichi Inoue (井上 慎一 Inoue Shin'ichi?), CEO
Revenue JPY 14.3 billion (FY June 2013)[2]
Operating income JPY -900 million (FY June 2013)[2]
Website flypeach.com
Kensetsu-to, the headquarters of Peach
Aeroplaza (エアロプラザ), former headquarters

Peach Aviation (ピーチ・アビエーション, Peach Aviation株式会社 Peach Aviation Kabushiki Gaisha, operating under the brand name Peach) is a low-cost airline based in Japan. Its head office is on the fifth floor of Kensetsu-to (建設棟 Kensetsu-tō?) on the property of Kansai International Airport in Izumisano, Osaka Prefecture.[3][4]

History[edit]

Peach was formed in February 2011 as A&F Aviation, a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group, a Hong Kong-based private equity and venture capital firm. The company applied for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011.[5] Its shares are held in almost equal portions by ANA, FEIG, and the Innovation Network Corporation of Japan (INCJ), ANA holding a slightly larger share of the three.[6]

Peach's aircraft livery was designed by Neil Denari, and its crew uniforms by James Wilkie.[5] The airline is based at Kansai International Airport.[7] In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.[8]

At one time, its headquarters were located on the third floor of Aeroplaza (エアロプラザ Earopuraza?),[9] located on the property of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture.[10][11] On August 1, 2011, Peach announced that it was moving its operations office from Aeroplaza to Kensetsu-to.[12]

The airline's first flight occurred on March 1, 2012, between Kansai and New Chitose Airport, which serves the Sapporo metropolitan area.[13]

Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success,[14] as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.[15]

Peach cancelled over 2,000 flights in the summer 2014 season (about 16% of its total capacity) due to a shortage of pilots. The airline planned to have 62 pilots by October 2014 but only had 52 as of April, eight of whom were sick or injured and unable to fly. Defections of pilots to other airlines were also a cause for the shortage.[16]

Destinations[edit]

A Peach Airbus A320 departs Toulouse–Blagnac Airport, France on a pre-delivery flight. (2013)

Peach offers service to the following destinations:[17]

East Asia[edit]

 Hong Kong
 Japan
 South Korea
 Taiwan

CEO Shinichi Inoue (井上 慎一 Inoue Shin'ichi?) commented in May 2011 that the airline was targeting ten routes within its first five years, and is specifically planning to serve popular point-to-point markets within three to four hours of Kansai Airport, including major cities in China, Taiwan, and South Korea and the resort markets of Guam and Saipan. Inoue also mentioned the possibility of Peach using less congested secondary airports to serve certain cities, such as using Saga Airport or Kitakyushu Airport to serve Fukuoka.[19] The airline has also had plans to launch flights to Beijing, Shanghai, Guangzhou, and Hangzhou in China,[20] and to serve destinations in Southeast Asia from a second hub at Naha Airport.[21]

Fleet[edit]

Peach operates Airbus A320 aircraft in a 180‑seat configuration. The aircraft are leased from GE Capital Aviation Services.[22] Peach's first Airbus A320 was delivered to its home base at Kansai International Airport in November 2011.[23]

Peach has two named aircraft. Its first A320 was named Peach Dream; its tenth A320 was named Wing of Tohoku following a contest in which sixty elementary school students from the Tohoku region submitted proposals.[24]

Peach fleet
Aircraft In fleet Orders Passengers
Airbus A320-214 13[25][26] 5 180

Incidents and accidents[edit]

  • On April 28, 2014, a Peach flight from New Ishigaki Airport to Naha Airport dived to an altitude of 248 feet above the ocean after its pilot, an Argentine national, misunderstood instructions from air traffic control. The aircraft's ground proximity warning system alerted the pilot to the dangerously low altitude, and the plane landed safely in Naha.[27]

References[edit]

  1. ^ http://www.flypeach.com/Portals/0/PressReleases/2014/140121-Press-Release-E.pdf
  2. ^ a b "ジェットスター、営業赤字90億円 LCC3社の決算出そろう". 日本経済新聞. 15 October 2013. Retrieved 16 October 2013. 
  3. ^ "Privacy Policy." Peach Aviation. Retrieved on July 23, 2011. "Peach Aviation Limited Kensetsu-to 5th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" – Japanese: "〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟5階 Peach Aviation株式会社"
  4. ^ "About Us." Peach. Retrieved on November 1, 2011. "Izumisano-shi, Osaka, Japan 549-8585" Address in Japanese: "大阪府泉佐野市"
  5. ^ a b [1][dead link]
  6. ^ Aoki, Mizuho. "Budget airline goes for a Peach of an image." Japan Times. Wednesday May 25, 2011. Retrieved on September 10, 2012.
  7. ^ Aoki, Mizuho, "New budget carrier Peach hopes to fly high, charge low", Japan Times, 14 June 2011, p. 8.
  8. ^ 格安航空ピーチ:CAの公募倍率21倍, Mainichi Shimbun, 23 July 2011.
  9. ^ "Privacy Policy." Peach Aviation. Retrieved on July 23, 2011. "Personal information desk Peach Aviation Limited Aeroplaza 3F, 1 Senshu-kuko-naka, Tajiricho, Sennan-gun, Osaka 549-8585, Japan" – Japanese: "〒549-8585 大阪府泉南郡田尻町泉州空港中1 番地エアロプラザ3F Peach Aviation株式会社 個人情報取り扱い担当行き"
  10. ^ "About Us." Peach. Retrieved on July 21, 2011. "Tajiri-cho, Sennangun, Osaka, Japan" Address in Japanese: "本社所在地 大阪府泉南郡田尻町"
  11. ^ "航空運送事業の許可について(Peach・Aviation 株式会社)." Ministry of Land, Infrastructure, Transport, and Tourism. July 7, 2011 (Heisei 23). Retrieved on July 21, 2011. "1.本社所在地 大阪府泉南郡田尻町泉州空港中1番地(関西空港内)"
  12. ^ "Peach Aviation Moves Operations Office to New Location." (Archive) Peach Aviation. August 1, 2011. Retrieved on September 10, 2012. "Kensetsu-to 5 th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" Japanese press release: "本社オフィス移転のお知らせ." (Archive) "〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟 5 階"
  13. ^ Kyodo News, "Cut-rate carrier Peach starts flights", Japan Times, 2 March 2012, p. 6.
  14. ^ Ogo, Shuji (19 July 2013). "Peach rising above rival budget carriers". Yomiuri Shimbun. Retrieved 19 July 2013. 
  15. ^ "明暗分けた「日本流サービス」 ピーチ、満足度「大手並み」". 日本経済新聞. 24 July 2013. Retrieved 24 July 2013. 
  16. ^ "病気や引き抜きで機長不足 ピーチ最大2088便減便". Nihon Keizai Shimbun. 24 April 2014. Retrieved 28 April 2014. 
  17. ^ "Route Map". Peach Aviation. Retrieved 17 July 2013. 
  18. ^ http://www.flypeach.com/Portals/0/PressReleases/2013/131008-Press-Release-E.pdf
  19. ^ ピーチアビエーション:関空LCC、5年で10路線 CEO「海外は香港・台湾優先」, Mainichi Shimbun, 1 June 2011
  20. ^ [2][dead link]
  21. ^ ピーチ、東南アジア路線を開設へ 初の那覇空港発着 - 47NEWS(よんななニュース). 47news.jp (2013-02-27). Retrieved on 2014-04-12.
  22. ^ SIA, Thai, ANA Launch New Carriers, Aviation Week
  23. ^ Title Japan’s Peach Aviation takes delivery of its first A320
  24. ^ Yoshikawa, Tadayuki (7 August 2013). "ピーチ、10機目のA320がハンブルク出発 12日から商業運航へ". Aviation Wire. Retrieved 9 August 2013. 
  25. ^ Peach Aviation Fleet of A320 (Active) | Airfleets aviation. Airfleets.net. Retrieved on 2014-04-12.
  26. ^ 13 March 2014. "Peach Fleet in Planespotters.net". planespotters.net. Retrieved 2014-03-13. 
  27. ^ "Jetliner buzzes sea after Naha miscue". Kyodo News. 29 April 2014. Retrieved 30 April 2014. 

External links[edit]