|Founded||10 February 2011|
|Commenced operations||1 March 2012|
|Parent company||Peach Aviation Limited|
|Headquarters||Kansai International Airport, Izumisano, Japan|
|Key people||Shinichi Inoue (井上 慎一 Inoue Shin'ichi?), CEO|
|Revenue||JPY 14.3 billion (FY June 2013)|
|Operating income||JPY 1,046 million (June 2013)|
Peach Aviation (ピーチ・アビエーション, Peach Aviation 株式会社 Peach Aviation Kabushiki Gaisha, operating under the brand name Peach) is a low-cost airline based in Japan. Its head office is on the fifth floor of Kensetsu-to (建設棟 Kensetsu-tō?) on the property of Kansai International Airport in Izumisano, Osaka Prefecture.
Peach was formed in February 2011 as A&F Aviation, a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group, a Hong Kong-based private equity and venture capital firm. The company applied for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011. Its shares are held in almost equal portions by ANA, FEIG, and the Innovation Network Corporation of Japan (INCJ), ANA holding a slightly larger share of the three.
Peach's aircraft livery was designed by Neil Denari, and its crew uniforms by James Wilkie. The airline is based at Kansai International Airport. In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.
At one time, its headquarters were located on the third floor of Aeroplaza (エアロプラザ Earopuraza?), located on the property of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture. On 1 August 2011, Peach announced that it was moving its operations office from Aeroplaza to Kensetsu-to.
Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success, as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.
Peach cancelled over 2,000 planned flights for the summer 2014 season (about 16% of its total capacity) due to a shortage of pilots. The airline planned to have 62 pilots by October 2014 but only had 52 as of April, eight of whom were sick or injured and unable to fly. Loss of pilots to other airlines was a cause for the shortage.
Peach offers service to the following destinations:
- Fukuoka – Fukuoka Airport
- Ishigaki Island – New Ishigaki Airport
- Kagoshima – Kagoshima Airport
- Osaka – Kansai International Airport Hub
- Matsuyama – Matsuyama Airport
- Nagasaki – Nagasaki Airport
- Naha – Naha Airport Hub
- Tokyo – Narita International Airport
- Sapporo – New Chitose Airport
- Sendai – Sendai Airport
CEO Shinichi Inoue (井上 慎一 Inoue Shin'ichi?) commented in May 2011 that the airline was targeting ten routes within its first five years, and is specifically planning to serve popular point-to-point markets within three to four hours of Kansai Airport, including major cities in China, Taiwan, and South Korea and the resort markets of Guam and Saipan. Inoue also mentioned the possibility of Peach using less congested secondary airports to serve certain cities, such as using Saga Airport or Kitakyushu Airport to serve Fukuoka. The airline has also had plans to launch flights to Beijing, Shanghai, Guangzhou, and Hangzhou in China, and to serve destinations in Southeast Asia from a second hub at Naha Airport.
Peach operates Airbus A320 aircraft in a 180‑seat configuration. The aircraft are leased from GE Capital Aviation Services. Peach's first Airbus A320 was delivered to its home base at Kansai International Airport in November 2011.
Peach has two named aircraft. Its first A320 was named Peach Dream; its tenth A320 was named Wing of Tohoku following a contest in which sixty elementary school students from the Tohoku region submitted proposals.
Incidents and accidents
On 28 April 2014, a Peach flight from New Ishigaki Airport to Naha Airport descended to an altitude of 248 feet (76 m) above the ocean after its pilot, an Argentine national, misunderstood instructions from air traffic control. The aircraft's ground proximity warning system alerted the pilot to the dangerously low altitude, and the plane landed safely in Naha.
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- SIA, Thai, ANA Launch New Carriers, Aviation Week
- Title Japan’s Peach Aviation takes delivery of its first A320
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- "Jetliner buzzes sea after Naha miscue". Kyodo News. 29 April 2014. Retrieved 30 April 2014.
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