Peak FM (North Derbyshire)
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|Broadcast area||North Derbyshire|
|Slogan||"Today's Best Mix"|
|Frequency||102.0 MHz, 107.4 MHz|
|First air date||October 7, 1998|
|Audience share||25% (February 2014, )|
|Owner||UTV Radio (UTV Media)|
|Website||Peak FM Website|
Peak FM is a British independent local radio station in north Derbyshire. The station is currently owned by UTV Radio who's ultimate owner is UTV Media. The station's slogan is 'Today's Best Mix', which has been in use since 2009 and share much of its coverage with the rest of the UTV Radio group. Local programmes include James and Becky on Peak FM Breakfast, Gav P on Weekday Mornings/Afternoons and Andrew Gascoigne on the Homerun. The station also broadcasts Total Access with James Everton as well as Late Night Love with Donna Alos which is networked from fellow UTV Radio group station Signal 1 based in Stoke-on-Trent.
Based in Sheepbridge, Chesterfield, Peak FM's coverage area includes the towns of Alfreton, Bakewell, Bolsover, Clay Cross, Dronfield, Matlock, Pinxton, Ripley, Shirebrook, South Normanton and Staveley. Southern districts of the City of Sheffield are also included, though the topography of the area makes reception unreliable.
- 107.4 FM covers Chesterfield, south Sheffield, north Alfreton, north-eastern Derbyshire, Mansfield and Worksop from the Sheepbridge Transmitter).
- 102.0 FM covers Matlock, Bakewell, the Derbyshire Dales and central Alfreton from the Stanton Moor Transmitter.
Peak FM began broadcasting to Chesterfield as 'Peak 107 FM' on Wednesday October 7, 1998, at 8 am, with the Simple Minds song "Alive and Kicking". The Radio Authority had awarded Grand Central Broadcasting the licence earlier in the spring.
The station was launched by Dave Kilner, with the (then) Mayor and Mayoress of Chesterfield. Mark Burrows presented Breakfast after the launch, followed by Dave Kilner on mid-mornings, James Hilton on drive, Trev Parsons one hour of drive and the evening show and Richard Spinks on Late Night Love.
At the same time, the authority also awarded licenses for two other small stations, in nearby Bassetlaw and Mansfield.
In 2001, Forever Broadcasting bought Grand Central Broadcasting and Peak 107 was rebranded as 'The 50/50 Music Mix of Yesterday And Today', with an accompanying change in music policy.
Forever sold three of its stations in 2003: with three remaining- Peak, Tower FM in Bolton and Wolverhampton's 107.7 The Wolf. In early 2004, Forever Broadcasting was itself bought by The Wireless Group, run by former newspaper editor Kelvin MacKenzie.
Under the new regime, the station changed its name to the shorter 'Peak FM' from 'Peak 107' in summer 2004. This was due to the station broadcasting on two frequences, 107.4FM and 102FM
Station output did not change dramatically after the takeover, but presenters were occasionally required to promote other stations and services offered by The Wireless Group, which was itself taken over by UTV Radio in June 2005.
Peak FM's website, Peakfm.net,was relaunched in autumn 2004 and again in May 2007 with its most recent re-design and brand refresh launching in February 2010.
It was announced on May 7, 2008, that programme controller Chris Buckley would leave Peak FM to take up the same position at UTV's new station Central Radio in Preston but has since become a senior Programme Controller for UTV and Programme Controller at Signal 1 in Stoke-on-Trent.
Peak FM launched a major marketing campaign in May 2007 with 48 foot posters, bus backs and bus stop ads around the TSA and took delivery of a marked up new Mini Clubman.
November 2011, Peak FM's website gets a full re-design in line with other UTV stations.
On June 1st 2012, Peak FM announced the appointment of radio veteran Tony McKenzie as Programme Manager.
In February 2014 it was announced that Sean Goldsmith and Becky Measures would leave Peak FM Breakfast after 12 years to host Viking FM Breakfast in Hull. Although both left the station Measures quickly returned to co-host Breakfast with James Summers who had previously hosted the mid-morning slot.
Peak FM broadcasts local programming between 6am and 7pm. At other times programs are shared with the rest of the UTV network with Signal 1 being the home station from where they are broadcast. The Vodafone Big Top 40 show on a Sunday is produced by Global Radio and is broadcast from its studios in Leicester Square, London.