|Headquarters||Meridian, Mississippi, U.S.|
|Key people||Hartley Peavey (CEO)|
|Revenue||$271 million (Est.)|
|Subsidiaries||Peavey Electronics Europe, Ltd.|
Hartley Peavey founded Peavey Electronics, one of the world’s largest manufacturers and suppliers of musical and professional audio equipment, in 1965 after building his first amplifier in 1957. Since its foundation, Peavey Electronics has been privately owned, and has grown massively from their humble beginnings in Hartley's basement in the 1950s.
In 2011, Inc. Magazine profiled the global success story of music and audio innovator Hartley Peavey and Peavey Electronics Corporation. “Hartley Peavey dreamed of becoming a rock star,” wrote Inc. Magazine’s Kasey Wehrum. “Though he lacked the chops to become the next Chuck Berry, his name has been etched into the pantheon of rock 'n' roll history.”
Peavey currently owns 1.5 million square feet (140,000 m²) of manufacturing/assembly area over 33 facilities across North America, Europe and Asia, 18 of which are located in their home state of Mississippi. Products are manufactured mainly in the United States, the United Kingdom and the Far East, and are distributed to 136 different countries across the globe. They also hold 130 patents, and have a product range of around 2000 designs, with between 80 to 100 being added each year.
Although Peavey Electronics produces a wide variety of equipment, a few notable designs stand out through their popularity and/or use by major professional musicians.
5150/6505/6534+ series guitar amplifiers
These amplifiers (collectively the 5150 series) and speaker cabinets were the result of a collaboration with Eddie Van Halen. The 5150 series was preceded by the VTM-60/VTM-120 amps, widely considered the first "non-hotrodded" amps. The 5150 has gained popularity with modern hard rock, hardcore punk and metal bands and guitarists due to its large amount of distortion. Jerry Cantrell of Alice in Chains, uses this amplifier. While touring with Van Halen, Cantrell asked Eddie Van Halen, "...if I could buy [one] off him at the end of the tour with them, and when I got home there were three full stacks and two guitars waiting for me."  In 2004, Peavey and Eddie Van Halen parted ways, with Eddie taking the 5150 brand name with him. This resulted in the renaming of the amplifier as the 'Peavey 6505', with slightly updated styling but original circuitry. The 5150 II, which contains an extra preamp tube for more headroom and gain on the Rhythm channel, is the old equivalent to the new 6505+. In 2010, Peavey released a new amplifier for the 6505 line, the 6534+. It is much like the 6505+, the difference being the 6534 has EL34 power tubes instead of the 6L6 power tubes found on the standard 6505 amplifiers, giving it a more "British flavor".
Bandit series guitar amplifiers
The earliest model Bandits had a power rating of 50 watts RMS into an 8 ohm speaker. The power rating has gradually increased over time, and current model Bandits are rated at 80 watts RMS into 8 ohms, and 100 watts RMS into 4 ohms. In the mid-nineties, the Bandit was used to introduce Peavey's proprietary TransTube circuitry, a solid-state technology aimed at emulating the sound of tube amplifiers.
- Bandit (1980)
- Solo Series Bandit (1981-1983)
- Solo Series Bandit 65 (1983-1986)
- Solo Series Bandit 75 (1987-1988)
- Solo Series Bandit 112 (1988-1995)
- TransTube Series Bandit 112 (1996-1999)
- TransTube Series II Bandit 112 Made in USA (2000-2004)
- TransTube Series II Bandit 112 Made in China (2004-2007)
- Peavey Bandit with Transtube Technology Made in China (2008-current)
Classic series guitar amplifiers
Peavey's line of guitar amplifiers made specifically for blues, jazz, and classic rock players. The original Classic series amplifiers were introduced in the 1970s (and were originally called the Peavey 'Vintage' series), and used solid state preamps and 6L6GC power tubes. The current line of Classic series amplifiers consist of three variations of the "Classic" model, and two variations of the "Delta Blues" model. They use 12AX7 preamp tubes, EL84 power tubes, and spring reverb tanks.
CS series power amplifiers
The CS series amplifiers (mainly the CS800) are some of the most used amplifiers in the world, and among Peavey's best selling products.
JSX series guitar amplifiers
Like the 5150/6505 series, the JSX series was designed for a recording artist: Joe Satriani. Satriani was looking for an amplifier that was customized to his style, that had every feature he required, and would work in both live and studio applications. This was reissued as the Peavey XXX II.
Radial Pro Series of Drum kits
The Radial Pro Series were Peavey's high end drum line. In production from 1994 until 2002, it consisted of the RBS-1 prototypes, radial pro 1000, 750/751, and 500/501 models. The flagship 1000 model consisted of a radial bridge that took all the mounting stresses, and a 3-ply thin maple shell to enhance the resonance. The 750/751 series had composite bridges and stained maple shells. The 500/501 series had composite bridges and wrapped maple shells.
Triple XXX/3120 series guitar amplifiers
The basis on which the JSX series was created, the XXX series provides a tonal range from what can be described as "glassy" cleans to "full body" hi-gain tones using its 3 channel interface. The 3120 series came later.
ValveKing series guitar amplifiers
All-tube amps for rock musicians. Higher gain than the Classic series. A notable member of this lineup is the Royal 8 5 watt combo, similar to a Fender Champ. However, the Royal 8 has been discontinued from the lineup.
Vypyr series guitar amplifiers
The Vypyr series of amps are highly powerful modeling amplifiers. They generate different amp sounds depending on which desired amp is chosen. Some amps that are include are the Fender twin and deluxe, Mesa/Boogie Rectifier, Diezel Boutique, Krank Krankenstein, Vox AC30 and a large collection of Peavey amps like the 6505, XXX, JSX, classic. In addition to these amp models, these amps feature 11 editable pre-amp effects (All But Vypyr 15), 11 editable rack effects, on-board looper (Vypyr 30, 60, 75, 100, 120), MIDI input (Vypyr 30, 60, 75, 100, 120), and USB 2.0 connectivity (Vypyr 60, 75, 100, 120). The Vypyr 60 and Vypyr 120 amps as well as the Vypyr 120 head feature 12AX7 and 6L6GC tubes.
TNT series bass amplifiers
The TNT Series bass amplifier first entered the market in the late 1970s as a 45-Watt combo with one 15" speaker. The high-power TNT bass amplifier series was introduced as a 150-200 watt bass combo primarily equipped with a Scorpion or Black Widow 15-inch woofer. The TNT series was recently updated to 600 watts, under the title Peavey Tour TNT 115. It is currently the most powerful bass combo sold by Peavey.
400BH Series Bass AMPLIFIERS
The 400 BH power amp module was used in a range of bass amps during the early 1980s, commencing with the MKIII Bass Head in 1979.
The MKIV Bass Amp head unit, introduced in 1981, is one of the best commercial bass amps ever produced by anyone, offering a range of versatile functions second to none. It is natural air cooled, built with industrial quality components, features full protection circuitry and is capable of around 300/350 watts rms safely into 2 ohms. The 2 ohm load rating is very stable (this amp will actually operate at less than 2 ohms), enabling the use of multiple mix and match speaker systems to improve acoustic efficiency and soundstage options. In contrast, typical modern musical instrument amps are limited to 4 ohms speaker systems. Circuit board layout is conservative, easy to access, repair or modify. Dynamics and reliability are excellent. Its only weak point is that the preamp and power amp modules are installed in the chipboard cabinet with lack of electromagnetic shielding, resulting in a need to physically separate the amp head from bass pickups and speakers. That can be easily fixed by installing earthed aluminium foil or sheet inside the cabinet.
Windsor series guitar amplifiers
Introduced as a low-cost clone of the vaunted Marshall JCM800 2203 Master Volume. The internal design is essentially identical to the vintage Marshall, with the exception of using a plate-fed tone stack instead of the Marshall-trademarked cathode follower.
Wolfgang series electric guitars
These were a result of a collaboration with Eddie Van Halen to produce his "ideal" guitar. The design was relatively successful, but did not gain the reputation or popularity of similarly priced guitars such as the Fender Stratocaster or the Gibson Les Paul. The Peavey Wolfgang was discontinued in 2004.
In 2009 Peavey Electronics Corp. filed two lawsuits against various companies under Behringer/Music Group umbrella for patent infringement, federal and common law trademark infringement, false designation of origin, trademark dilution and unfair competition.[ref] In 2011 The Music Group filed a lawsuit against Peavey for alleged "false advertising, false patent marking and unfair competition." [ref]
- "Jerry Cantrell: Why Is This Man Smiling?". Guitar International. Retrieved 2010-12-13.
- "Bandit 112". Peavey Electronics. Retrieved 4 February 2010.
- http://www.peavey.com/products/Vypyr/index.cfm, Peavey Vypyr Official Site.
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