Pebble Beach, California

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"Pebble Beach" redirects here. For the golf course, see Pebble Beach Golf Links. For other uses, see Pebble Beach (disambiguation).
Pebble Beach
Unincorporated place
The Lone Cypress, a symbol of the community, as seen from 17-Mile Drive
The Lone Cypress, a symbol of the community, as seen from 17-Mile Drive
Pebble Beach is located in California
Pebble Beach
Pebble Beach
Location in California
Pebble Beach is located in Monterey Peninsula
Pebble Beach
Pebble Beach
Location in the Monterey Peninsula
Coordinates: 36°33′59″N 121°56′48″W / 36.56639°N 121.94667°W / 36.56639; -121.94667Coordinates: 36°33′59″N 121°56′48″W / 36.56639°N 121.94667°W / 36.56639; -121.94667
Country United States
State California
County Monterey County
Elevation[1] 0 ft (0 m)
Time zone Pacific (UTC−8)
 • Summer (DST) PDT (UTC−7)
ZIP code 93953
Area code 831
GNIS feature ID 230455

Pebble Beach is an unincorporated community on the Monterey Peninsula in Monterey County, California.[1] It lies at an elevation of 3 feet (1 m).[1] Pebble Beach is a small coastal resort destination, home to the famous golf course, Pebble Beach Golf Links.

As well, The Inn at Spanish Bay and The Lodge at Pebble Beach and four of the eight golf courses inside the Pebble Beach community are among the local assets owned by the Pebble Beach Company. Residents pay road fees for maintenance as well as Monterey County property taxes. Application of the property tax revenues is the realm of the Pebble Beach Community Services District, a public agency with an elected board of directors that manages essential functions including fire protection and emergency medical services, supplemental law enforcement, wastewater collection and treatment, recycled water distribution, and garbage collection, disposal and recycling. The community's post office is named Pebble Beach, as is its identity; whereas the U.S. Census Bureau aggregates census returns from Pebble Beach as part of the larger census-designated place of Del Monte Forest.

Area open space is partly administered by the Del Monte Forest Conservancy, a non-profit organization designated by Monterey County and the California Coastal Commission to acquire and manage certain properties by conservation easement and, as well, as by fee title. The Conservancy comprises a volunteer board of up to 12 members working to preserve the open space within the Del Monte Forest. All must be property owners and residents of the Forest.

The ZIP Code is 93953, and the community is inside area code 831.


The name Pebble Beach was originally given to a rocky cove, a small part of the Rancho Pescadero Mexican land grant awarded to Fabián Barreto in 1836. Barreto died and the land went through several owners. In the 1850s, Chinese immigrants formed a series of fishing settlements along Carmel Bay including one at Stillwater Cove, next to Pebble Beach. They collected abalone and various fish.[2] In 1860, David Jack bought the Mexican land grant, then sold it in 1880 to the Pacific Improvement Company (PIC), a consortium of The Big Four railroad barons.[3][4] By 1892, the PIC laid out a scenic road that they called the 17-Mile Drive, meandering along the beaches and among the forested areas between Monterey and Carmel.[5] The drive was offered as a pleasure excursion to guests of the PIC-owned Hotel Del Monte, and it was intended to attract wealthy buyers of large and scenic residential plots on PIC land. Sightseers riding horses or carriages along the 17-Mile Drive sometimes stopped at Pebble Beach to pick up agate and other stones polished smooth by the waves, and they commented on a few unusual tree formations known as the Witch Tree and the Ostrich Tree—the latter formed by two trees leaning on each other. At that time, the Chinese fishing community continued in existence despite mounting anti-Chinese sentiment among Monterey residents of European heritage.[2] At roadside stands, Chinese-American girls sold shells and polished pebbles to tourists. In the 1900s, the automobile began replacing horses on 17-Mile Drive, and by 1907 there were only automobiles.[6]

The original Pebble Beach Lodge, burned in 1917

In 1908, architect Lewis P. Hobart was hired by PIC manager A.D. Shepard to design the Pebble Beach Lodge, a rustic log-cabin-style one-story inn completed by 1909. The rambling lodge, featuring private patio nooks and a wide pergola made of local logs, was positioned halfway along 17-Mile Drive, overlooking Pebble Beach.[7] The great hall or assembly room was 35 by 70 feet (11 by 21 m) wide and was flanked by massive fireplaces at each end.[8] A tavern and kitchen supplied food and drink, and later, cottages could be rented for overnight guests. Operated under the same management as the Hotel Del Monte, food service was available at all hours, including fresh local abalone chowder.[7] The lodge was built as the community center for the wealthy residents of the Del Monte Forest, and was popular as a rest stop for 17-Mile Drive motorists. Samuel Finley Brown Morse, a distant cousin to Samuel F. B. Morse known as the inventor of Morse Code, was hired in the 1910s to manage the PIC. In 1916, Morse convinced the PIC to create a golf course at the edge of Pebble Beach and Stillwater Cove.[9] The lodge burned down on December 17, 1917, while the course was being completed, and a completely different structure replaced it: the Del Monte Lodge. Hobart worked with Clarence Tantau to create a luxurious multi-story hotel, and Hobart designed a signature "Roman Plunge" pool to the east of the hotel. The golf course and the new lodge held a grand opening on February 22, 1919.[9]

Morse formed the Del Monte Properties Company on February 27, 1919, and acquired the extensive holdings of the PIC, which included the Del Monte Forest, the Del Monte Lodge and the Hotel Del Monte.[9] Morse brought his son on board as president in 1948. The lodge was expanded with offices and a shopping arcade.[9] In 1954, Morse's son-in-law was named president of the Del Monte Properties Company.[9]

Samuel Finley Brown Morse died in 1969. Alfred Gawthrop Jr served as Chairman of Del Monte Properties through the 1970s. On March 30, 1977, the Del Monte Properties Company was reincorporated as the Pebble Beach Corporation.[9] The Del Monte Lodge was renamed the Lodge at Pebble Beach.

In May 1979, 20th Century Fox, later bought by Marvin Davis, purchased the Pebble Beach Corporation.[9] When the film company was sold to Rupert Murdoch in 1985, Davis kept several company assets not directly related to the film and TV industry, including the Pebble Beach Company and the Aspen Skiing Company.

In 1990 Davis sold the Pebble Beach Company to the Japanese businessman Minoru Isutani,[9] who made it a subsidiary of the Japanese resort company Taiheiyo Club Inc. under a holding company called the Lone Cypress Company. Isutani was investigated by the FBI in the early 1990s for money laundering.[10] Isutani's $341M loss taken on the sale of Pebble Beach was cited as an example.[11]

Famous "Witch Tree" landmark at Pescadero Point, Pebble Beach, September, 1962. The tree was blown down by a storm on January 14, 1964

In 1999 the Pebble Beach Company was acquired from Cypress by an investor group led by Clint Eastwood, Arnold Palmer, and Peter Ueberroth. In 2000, the company initiated Measure A, a controversial development proposal. Eastwood appeared in a $1 million legal and advertising campaign urging voters to pass Measure A. In 2006, the plan went before the California Coastal Commission for approval. On June 14, 2007, the plan was submitted again. Commissioner Sara Wan called it "wholesale destruction of the environment," and Measure A was denied in an 8 to 4 vote.[12]

A famous landmark, known as the "Witch Tree," stood for decades at Pescadero Point until it fell during a storm on January 14, 1964. It was sometimes used as scenic background in movies and television. It was displayed as part of the coast of Italy, in the 1951 movie Mr. Imperium, with Lana Turner, Ezio Pinza, Majorie Main and Barry Sullivan.[13] That tree was also part of the background in an early scene from the 1956 movie Julie, featuring Doris Day, while she was fleeing from her psychopathic husband, played by Louis Jourdan.[14]

The Pescadero "ghost tree" gave its name to a dangerous extreme surfing location known to have storm waves as large as 60 feet (18 m) high.[15] Effective 2009, the surf break of Ghost Tree is off limits, the result of a decision by National Oceanic and Atmospheric Administration that personal watercraft, which are a necessity for the tow-in only surf spot, are not permitted in specified waters of the Monterey Bay National Marine Sanctuary.[16]


The community has 4,531 residents and is relatively affluent, home to many retirees and well-educated workers in the social service (education and health care), management and finance sectors. While Monterey County has a very large Hispanic population, Pebble Beach is more ethnically homogenous, with 91.4% of the population being White, 5.3% Asian, 2.3% Hispanic or Latino and 0.4% African American. The median household income is $99,788, with 54% with incomes between $50,000 and $150,000 and a little more than a quarter of households, 26.2%, with incomes exceeding $150,000. Household income figures, however, may not accurately reflect the area's wealth as 50.8% of households received social security income and 30.8% were retired.[clarification needed] Less than half of the population 16 or over, 46.4%, are employed. Of those who work, the plurality (25%) are employed in the social service, education and health care sector, followed by the management (15%) and finance sectors (15%). 2.3% of the population live below the poverty level. The area's adult population is fairly well-educated, with 61% having at least a Bachelor's degree, and 98% having a high school diploma, compared to 25% and 80% at the national average, respectively.[17]


6th hole at Pebble Beach

Pebble Beach has eight public and private 18-hole golf courses. Pebble Beach Golf Links, The Links at Spanish Bay, Spyglass Hill and Peter Hay Golf Course are owned by Pebble Beach Company and are all public courses. Poppy Hills is also a public course.[18] Private courses located at Pebble Beach are Cypress Point Club and the private Monterey Peninsula Country Club's two courses, the Dunes Course and the Shore Course. Pebble Beach Company also owns Del Monte Golf Course a few miles away in Monterey, which is the oldest continuously operating course in the Western United States.

Several of these courses are widely celebrated, especially Pebble Beach Golf Links. Designed by Jack Neville and Douglas Grant, it is the most famous course in the Western United States, and the only course which has ever beaten Pine Valley Golf Club to top spot in Golf Digest's biennial list of America's 100 greatest courses. Pebble Beach Golf Links was the site of the US Open in 1972, 1982, 1992, 2000, and 2010. The course is set to host the tournament again in 2019. [19]

The AT&T Pebble Beach National Pro-Am (formerly known as the Crosby Clambake) is held on three of the courses here annually in February. The tournament began in 1937 at Rancho Santa Fe near San Diego, where it was last played in 1942. After World War II, it moved to Pebble Beach in 1947, and has continued annually since.[20]

Concours d'Elegance[edit]

The annual Pebble Beach Concours d'Elegance auto show has been held in Pebble Beach since 1950. The event focuses on classic cars, and each year features a particular marque as its focus.[21] In addition to the car competition, there is an auction, a classic car tour, and an automotive art exhibit.[22]


At the county level, Pebble Beach is represented on the Monterey County Board of Supervisors by Supervisor Dave Potter.[23]

In the State Assembly, Pebble Beach is in the 29th Assembly District, represented by Democrat Mark Stone. In the State Senate, it is in the 17th Senate District, represented by Democrat Bill Monning.[24]

In the United States House of Representatives, Pebble Beach is in California's 20th congressional district, represented by Democrat Sam Farr.[25]


Pebble Beach is in Monterey County on the Monterey Peninsula at 36°33′59″N 121°56′48″W / 36.56639°N 121.94667°W / 36.56639; -121.94667. It is bordered by Carmel-by-the-Sea to the south, Pacific Grove to the north, the City of Monterey to the east, and the Pacific Ocean to the west. Big Sur is about a 40-mile (64 km) drive south on scenic State Route 1. Santa Cruz and San Francisco are about 45 and 120 miles (190 km) to the north, respectively.


Pebble Beach owes much of its picturesque qualities to the granitic rock outcroppings visible along the coast. These are characteristic of the Salinian Block, a geologic province which runs from the Baja California Peninsula and up through California west of the San Andreas Fault. The historically inactive Fanshell Beach Fault, which exits land near Fanshell Beach in Pebble Beach, creates a divide between nearby Cypress Point and northerly Spyglass Hill that is visually appreciable. Native Monterey Cypress forest grows on the south-westerly side of Fanshell Beach Fault: a direct relationship between the underlying rock base and soils and the cypress cover type has not been confirmed.

Environmental issues[edit]

The California coastline at Bird Rock, Pebble Beach

There are several habitat types within Pebble Beach, including intertidal zone, littoral zone and pine forest. The Monterey Pine forest is habitat to numerous rare and endangered species including Hickman's potentilla and Yadon's piperia, both of which are federally protected species.[26] Hickman's potentilla was first discovered within the Del Monte Forest in present day Pebble Beach by the botanist, Alice Eastwood in the year 1900. After a survey in 1992 by Earth Metrics Inc. this plant was listed as a protected species by the U.S. Government.


The public schools serving Pebble Beach are Carmel High School, Carmel Middle School, and River School, all located in Carmel, and Forest Grove School, Pacific Grove Middle School, and Pacific Grove High School, all located in Pacific Grove. Pebble Beach is also home to Stevenson School, a coed half-boarding, half-day private high-school. The high school runs alternative radio station KSPB, which broadcasts BBC World Service when students are not operating the station.

Other features[edit]

Pebble Beach has few businesses apart from those owned by the Pebble Beach Company (except the golf courses, a private school, one gas station, and a deli) and no sidewalks. Most of the very expensive houses are obscured from view behind old-growth trees. It is quiet, secluded, and often experiences foggy weather, which occurs frequently on the Monterey Peninsula in general, but especially here because of this area adjoining the open ocean.

Pebble Beach is a gated community, but differs from most gated communities. There is an entrance fee for which The Pebble Beach Company receives $9.75 in revenue (per vehicle) from tourists driving along the 17-Mile Drive. Residents are issued small license plate badges that are attached near their cars' license plates or in their windshields.

Famous residents[edit]


  1. ^ a b c "Pebble Beach". Geographic Names Information System. United States Geological Survey. Retrieved December 29, 2014. 
  2. ^ a b Kemp, Jonathan (2010). "Chinese Start Monterey Fishing Industry". Monterey County Historical Society. Retrieved July 10, 2011. 
  3. ^ Michael Norman, 2008, Haunted Homeland: A Definitive Collection of North American Ghost Stories, p. 40, Tor Books, ISBN 978-0-7653-2159-6
  4. ^ Jack, Kenneth C. (2001). "Land King: The Story of David Jack". Monterey County Historical Society. Retrieved July 10, 2011. 
  5. ^ "To San Francisco". American Machinist 15: 65. June 2, 1892. Retrieved July 10, 2011. 
  6. ^ Cain, Julie (2005). Monterey's Hotel Del Monte. Images of America. Arcadia. ISBN 0-7385-3032-8. 
  7. ^ a b Saunders, Charles Frances (1913). Under The Sky in The California. p. 231. 
  8. ^ James, George Wharton (1911). The 1910 trip of the H.M.M.B.A. to California and the Pacific coast. Bolte & Braden. p. 266. 
  9. ^ a b c d e f g h "''Pebble Beach Company History''". Retrieved 2013-12-18. 
  10. ^ Grover, Ronald; Yang, Catherine; Neff, Robert (May 23, 1993). "A Japanese Laundry Worth $1 Billion?". Businessweek. Retrieved September 16, 2012. 
  11. ^ Schoenberger, Karl (July 5, 1993). "Tujunga Golf Project Finds Tycoon Deep in the Rough: Business: Japanese entrepreneur lost $340 million in Pebble Beach deal. He faces FBI money-laundering probe.". Los Angeles Times. Retrieved May 26, 2011. 
  12. ^
  13. ^ "Witch Tree history". Retrieved 2013-12-18. 
  14. ^ Julie
  15. ^ Smith, Craig B. (2006). Extreme Waves (2 ed.). Dockside Consultants. 
  16. ^ Yount, Maggie (July 22, 2010). "PWCs Officially Extinguished At Ghost". Surfer Magazine. Retrieved September 16, 2012. 
  17. ^ "U.S. Census Bureau. (2000). Del Monte Forest CDP, California: Census 2000 Demographic Highlights. Retrieved from the U.S. Census Bureau.". Retrieved 2007-12-13. 
  18. ^ "Pebble Beach Golf Links". 
  19. ^
  20. ^ SeeMonterey: AT&T Pebble Beach National Pro-Am[dead link]
  21. ^ "Pebble Beach Concours d'Elegance: History". Retrieved 2013-12-18. 
  22. ^ "Pebble Beach Concours d'Elegance: Events". Retrieved 2013-12-18. 
  23. ^ "Monterey County Supervisorial District 5 Map (North District 5)". County of Monterey. Retrieved 21 September 2012. 
  24. ^ "Statewide Database". UC Regents. Retrieved November 19, 2014. 
  25. ^ "California's 20th Congressional District - Representatives & District Map". Civic Impulse, LLC. Retrieved September 24, 2014. 
  26. ^ C. Michael Hogan and Michael P. Frankis. 2009. Monterey Cypress: Cupressus macrocarpa, ed. N. Stromberg
  27. ^ "Pebble Beach Resident Remembered for Quarter Pounder". KION-TV. 2010-01-02. Retrieved 2010-01-12. 
  28. ^ Nix, Kelly (9 September 2011), "Condi buys condo at Spanish Bay", The Carmel Pine Cone 97 (36): page 2A, retrieved 16 January 2014 
  29. ^ "Alan B. Shepard, Jr.". Astronaut Scholarship Foundation. Retrieved March 22, 2015. 

External links[edit]