Pelaco Sign

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Pelaco Building

The Pelaco Sign is a heritage-listed neon sign located in the inner Melbourne suburb of Richmond. It was erected in 1939 as an advertisement for local shirt manufacturer Pelaco.

Melbourne-based rockabilly group, The Pelaco Brothers (1974–75), were named after the sign.[1] The Pelaco sign is visible in many scenes of the 1987 film Dogs In Space. High on a building on Richmond Hill, it can be seen from many suburbs away. Although originally being designed as a neon sign, it is no longer lit at night.

The building is located at 21-31 Goodwood Street, Richmond and now houses numerous businesses including radio stations Gold 104 and Mix 101.1, Madman Entertainment Igloo Digital and media production company Fremantle Media and Authentic Entertainment.

See also[edit]


  1. ^ Cunningham, Sophie. Melbourne. Sydney, NSW: UNSW Press. p. 114. ISBN 978-1-742-24044-2. Retrieved 22 June 2013. 

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Coordinates: 37°49′09″S 144°59′44″E / 37.819300°S 144.995471°E / -37.819300; 144.995471