|Industry||Mobile telephony, Telecommunication|
|Gil Sharon (CEO)|
|Revenue||4.2 billion Israeli new shekel|
Pelephone (Hebrew: פלאפון, Hebrew pronunciation: [ˈpelefon]) (lit. "wonder phone") is an Israeli-based telecommunications company, founded in 1986 as a joint venture between Motorola and Tadiran, today owned by Bezeq. It was the first company to offer mobile phone services in Israel. Due to this, the brand-name "Pelephone" became the genericized trademark for mobile phones in Israel, regardless of service provider.
The network started as AMPS/NAMPS in the 850 MHz band. In the mid-to-late 1990s it converted to IS-95 CDMA and later added CDMA2000/EV-DO capabilities as well. A UMTS network in the 850/2100 MHz bands was launched in early 2009 and in March of that year, Pelephone stopped selling cellphones that use the CDMA system, though it is expected to continue supporting its CDMA network for the foreseeable future. In mid-2010, the UMTS network was upgraded to HSPA+.