Four Pelican book covers, showing the gradual shift in the design. From left - 1937 (three bands), 1955 (grid), 1969 (illustrated), and 2007 (a "Penguin Celebrations" throwback edition)
|Parent company||Penguin Random House|
|Country of origin||United Kingdom|
Pelican Books is a non-fiction imprint of Penguin Books. Originally founded in 1937, Pelican Books combined important topics with clear prose to create inexpensive paperbacks for a broad audience. Before being discontinued in 1984, Pelican Books published thousands of accessible, stimulating books covering a wide range of subjects from classical music to molecular biology to architecture. The imprint was relaunched in April 2014, with the first five titles appearing in May.
Pelican Books was first established in 1937 as a non-fiction imprint for low-cost intellectual paperbacks. Founder Allen Lane wrote, ‘We…believed in the existence in this country of a vast reading public for intelligent books at a low price, and staked everything on it.’ Pelican lowered the traditional barriers to knowledge by selling books at the cost of a packet of cigarettes. These books became especially popular among the self-educating post-war generation, and Pelican was even called an ‘informal university for '50s Britons’ by The Guardian. The Spectator reported, ‘If there is any sense in saying that the culture of the world should be accessible to all without distinctions of wealth, such publications are helping to make it true.’
Pelican published many of the major intellects of the 20th century including historian Eric Hobsbawm, literary critic Boris Ford, philosopher AJ Ayer, and scientist Jacob Bronowski. Pelican’s first book was George Bernard Shaw’s The Intelligent Woman's Guide to Socialism and Capitalism. Other classic Pelican books included Totem and Taboo, The Eighteen Nineties, An Introduction to Modern Architecture, Coming of Age in Samoa, The Pelican Guide to English Literature, and Childhood in Society. Pelican’s early supporters included Orwell, H. G. Wells, George Bernard Shaw, and JB Priestley.
The imprint published books on thousands of subjects and became a global phenomenon. The series sold over 250 million copies worldwide over its nearly 50 years. Although Pelican was discontinued in 1984, the original books continue to be collected worldwide and prized for their iconic bright blue covers.
Pelican Books was relaunched in May 2014, again aiming to provide inexpensive, accessible non-fiction for a non-specialist readership. The initial five books consisted of introductions to topics varying from economics to revolutionary Russia, written by authorities selected by the company. These were published in May 2014, with five more titles to be added each year.
The first five books were:
- Economics: The User’s Guide by Ha-Joon Chang
- The author was, at the time of publication, Reader in the Political Economy of Development at the University of Cambridge.
- Human Evolution by Robin Dunbar
- An overview of human evolution, and especially the social and cognitive changes that gave rise to modern humans, by a British anthropologist and evolutionary psychologist.
- Revolutionary Russia by Orlando Figes
- A short book on a period of Russian history, by a Professor of History at Birkbeck College.
- The Domesticated Brain by Bruce Hood
- An examination of the intersection between neuroscience and psychology, from a British experimental psychologist.
- Greek and Roman Political Ideas by Melissa Lane
- An introduction to political philosophy in Ancient Greece and Rome, by a professor of politics from Princeton University.
The re-launch also included a line of Pelican t-shirts. These were made in collaboration with independent London clothing brand, Super Superficial, and are sold in their store and online. 
- "About Penguin - Company History"
- Beth Carswell. "Pelican Books, A Flock of Non-Fiction". AbeBooks.
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- "Pelican books take flight again". Guardian. Retrieved 12 May 2014.
- Anne Trubek. "How the Paperback Novel Changed Popular Literature". Smithsonian Magazine.
- "What Would Allen Lane Make of Amazon". The Guardian.
- "Books and the Public". The Spectator.
- "Classic Pelican Book Covers—In Pictures". The Guardian.
- http://www.designweek.co.uk/we-like/graphic-designers-create-pelican-t-shirts/3038396.article. Missing or empty