Pemberton Place

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Pemberton Place
1911 Sanborn Fire Map of all but the westernmost section of what is today Pemberton Place, bounded by Baker, Luckie, Ivan Allen (Alexander), and Centennial Olympic Park Drive (Orme)

Pemberton Place, located in downtown Atlanta, Georgia, just north of Centennial Olympic Park in the Luckie Marietta district, is a complex that is home to the Georgia Aquarium, the World of Coca-Cola, and the Center for Civil and Human Rights. It is named after John Pemberton, the inventor of Coca-Cola.


The area was originally 10 city blocks of businesses, residences, etc. and started to decline in the mid-20th century and by the early 1990s was considered a "long forgotten district of Downtown". Coca-Cola acquired property in the area during the 1990s and built Coca-Cola Olympic City there for the 1996 Olympics. Coke then donated the land in 2002 to provide a home for visitor attractions.

Georgia Aquarium[edit]

Main article: Georgia Aquarium

The world's largest aquarium with more than 8.1 million US gallons (31,000 m³) of marine and fresh water housing more than 100,000 animals of 500 different species. The aquarium's notable specimens include four young whale sharks, including Alice and Trixie, two beluga whales named Beethoven and Maris, and two manta rays, Nandi and Tallulah.

World of Coca-Cola[edit]

Main article: World of Coca-Cola

The World of Coca-Cola is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions.

Center for Civil and Human Rights[edit]

The Center for Civil and Human Rights in downtown Atlanta is an engaging cultural attraction that connects The American Civil Rights Movement to today’s Global Human Rights Movements. The Center will feature four immersive and thought-provoking exhibitions, including a continually rotating gallery of items from The Morehouse College Martin Luther King, Jr. Collection, where visitors can view the personal papers and items of Dr. King. The Center will also provide designated event spaces and educational programs inspiring visitors to join the ongoing dialogue about contemporary movements for human rights around the world.


Coordinates: 33°45′48″N 84°23′39″W / 33.7634441°N 84.3940544°W / 33.7634441; -84.3940544