PenTile matrix family
These subpixel layouts are specifically designed to operate with proprietary algorithms for subpixel rendering embedded in the display driver, allowing plug and play compatibility with conventional RGB (Red-Green-Blue) stripe panels.
"PenTile Matrix" (a neologism from penta-, meaning "five" in Greek and tile) describes the geometric layout of the prototypical subpixel arrangement developed in the early 1990s. The layout consists of a quincunx comprising two red subpixels, two green subpixels, and one central blue subpixel in each unit cell. It was inspired by biomimicry of the human retina which has nearly equal numbers of L and M type cone cells, but significantly fewer S cones. As the S cones are primarily responsible for perceiving blue colors, which do not appreciably affect the perception of luminance, reducing the number of blue subpixels with respect to the red and green subpixels in a display does not reduce the image quality. This layout is specifically designed to work with and be dependent upon subpixel rendering that uses only one and a quarter subpixel per pixel, on average, to render an image. That is, that any given input pixel is mapped to either a red-centered logical pixel, or a green-centered logical pixel.
PenTile was invented by Candice H. Brown Elliott. The technology was licensed by the company Clairvoyante from 2000 until 2008, during which time several prototype PenTile displays were developed by a number of Asian liquid crystal display (LCD) manufacturers. In March 2008, Samsung Electronics acquired Clairvoyante's PenTile IP assets. Samsung then funded a new company, Nouvoyance, Inc. to continue development of the PenTile technology.
PenTile RGBG 
PenTile RGBG layout used in AMOLED displays uses green pixels interleaved with alternating red and blue pixels. The human eye is most sensitive to green, especially for high resolution luminance information. The green subpixels are mapped to input pixels on a one to one basis. The red and blue subpixels are subsampled, reconstructing the chroma signal at a lower resolution. The luminance signal is processed using adaptive subpixel rendering filters to optimize reconstruction of high spatial frequencies from the input image, wherein the green subpixels provides the majority of the reconstruction. The red and blue subpixels are capable of reconstructing the horizontal and vertical spatial frequencies, but not the highest of the diagonal. Diagonal high spatial frequency information in the red and blue channels of the input image are transferred to the green subpixels for image reconstruction. Thus the RG-BG scheme creates a color display with one third fewer subpixels than a traditional RGB-RGB scheme but with the same measured luminance display resolution. This is similar to the Bayer filter commonly used in digital cameras.
- BlackBerry Q10
- Nexus One
- HTC Desire (AMOLED variants only)
- Samsung S8000
- Samsung Galaxy S
- Samsung Galaxy S Plus
- Samsung Galaxy S III
- Samsung Galaxy S4
- Samsung Galaxy Note
- Samsung Wave S8500
- Samsung NX10
- Nexus S (Super AMOLED variants only)
- Galaxy Nexus
- Dell Venue Pro
- Nokia N9
- Nokia Lumia 800
- HTC One S
- Pantech Burst
- Huawei Ascend P1
PenTile RGBW 
PenTile RGBW technology, used in LCD, adds an extra subpixel to the traditional red, green and blue subpixels that is a clear area without color filtering material and with the only purpose of letting backlight come through, hence W for white. This makes it possible to produce a brighter image compared to an RGB-matrix while using the same amount of power, or produce an equally bright image while using less power.
The PenTile RGBW layout uses each red, green, blue and white subpixel to present high-resolution luminance information to the human eyes' red-sensing and green-sensing cone cells, while using the combined effect of all the color subpixels to present lower-resolution chroma (color) information to all three cone cell types. Combined, this optimizes the match of display technology to the biological mechanisms of human vision. The layout uses one third fewer subpixels for the same resolution as the RGB stripe (RGB-RGB) layout, in spite of having four color primaries instead of the conventional three, using subpixel rendering combined with metamer rendering. Metamer rendering optimizes the energy distribution between the white subpixel and the combined red, green, and blue subpixels: W <> RGB, to improve image sharpness.
The display driver chip has an RGB to RGBW color vector space converter and gamut mapping algorithm, followed by metamer and subpixel rendering algorithms. In order to maintain saturated color quality, to avoid simultaneous contrast error between saturated colors and peak white brightness, while simultaneously reducing backlight power requirements, the display backlight brightness is under control of the PenTile driver engine. When the image is mostly desaturated colors, those near white or grey, the backlight brightness is significantly reduced, often to less than 50% peak, while the LCD levels are increased to compensate. When the image has very bright saturated colors, the backlight brightness is maintained at higher levels. The PenTile RGBW also has an optional high brightness mode that doubles the brightness of the desaturated color image areas, such as black&white text, for improved outdoor view-ability.
An early controversy regarding the definition or measurement of resolution of color subpixelated flat panel displays in general, and for subpixel rendered displays in particular, led many people[who?] to question the resolution claims of PenTile display products. One school holds that resolution is defined by the number of red, green, and blue subpixels, in groups of three, in an array in each axis. The other school holds that resolution is found by counting the number of line pairs, black & white (or bright and dark) lines and spaces that may be simultaneously rendered on the screen, in each axis.
The origin of the controversy surrounding measuring resolution lies in the fact that for RGB stripe color subpixelated displays, both definitions give the same measurement. However, owing to the one third lower subpixel density on PenTile displays the pixel structure may be more visible when compared to RGB stripe displays with the same pixel density.
However, not all color displays have well defined RGB triplets (e.g. color cathode ray tube). The display industry standard method of measuring and defining resolution in color displays, as originated by the Video Electronics Standards Association (VESA) currently maintained by the International Committee for Display Metrology of the Society for Information Display, is to measure the contrast of line pairs, requiring a minimum of 50% Michelson contrast for displays intended for rendering text.
The developers of PenTile displays use this VESA criterion for contrast of line pairs to calculate the resolutions claimed. However, for the same resolution and size the PenTile screen can appear grainy, pixelated, speckled, with blurred text on some saturated colors and backgrounds when compared to RGB stripe color. This effect is understood to be caused by the restriction of the number of subpixels that may participate in the image reconstruction when the color is fully saturated. In the RGBW case, this is caused as the W subpixel will not be available in order to maintain the saturated color. In the RGBG case, this will occur when the color is saturated red, as the fully populated (one green per pixel) will not be available. For all other cases, text and especially full color images are fully reconstructed.
Advantages and disadvantages 
PenTile AMOLED displays for smartphones have received a mixed reception. For instance the Motorola Atrix's display had "inaccurate colours and poor viewing angles, not to mention practically unreadable text at its furthest zoom". Also in a comparision between the original Droid Razr and the cheaper RAZR V, the RAZR V's TN TFT LCD display (a low-end LCD, compared to the higher-end IPS panel LCD) was found to be much crisper than the Droid Razr's Super AMOLED Advanced PenTile despite both screens using the same resolution.
PenTile displays have some advantages over other premium smartphone displays. One is that it is possible to achieve an HD resolution on an AMOLED screen, and most reviewers note that 720p resolution displays (such as Samsung Galaxy SIII) makes the PenTile effect less obvious than lower resolution PenTile displays (Droid Razr). The second advantage is lower power consumption; the HTC One S's use of a PenTile display makes it more energy efficient and thinner than equivalent LCD screens, giving it better battery life than the HTC One X's IPS LCD. A PenTile AMOLED screen is also cheaper than an RGB stripe AMOLED.
See also 
- Quattron (RGB reproduction via RGBY)
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