PenTile matrix family
These subpixel layouts are specifically designed to operate with proprietary algorithms for subpixel rendering embedded in the display driver, allowing plug and play compatibility with conventional RGB (Red-Green-Blue) stripe panels.
"PenTile Matrix" (a neologism from penta-, meaning "five" in Greek and tile) describes the geometric layout of the prototypical subpixel arrangement developed in the early 1990s. The layout consists of a quincunx comprising two red subpixels, two green subpixels, and one central blue subpixel in each unit cell. It was inspired by biomimicry of the human retina which has nearly equal numbers of L and M type cone cells, but significantly fewer S cones. As the S cones are primarily responsible for perceiving blue colors, which do not appreciably affect the perception of luminance, reducing the number of blue subpixels with respect to the red and green subpixels in a display does not reduce the image quality. This layout is specifically designed to work with and be dependent upon subpixel rendering that uses only one and a quarter subpixel per pixel, on average, to render an image. That is, that any given input pixel is mapped to either a red-centered logical pixel, or a green-centered logical pixel.
PenTile was invented by Candice H. Brown Elliott. The technology was licensed by the company Clairvoyante from 2000 until 2008, during which time several prototype PenTile displays were developed by a number of Asian liquid crystal display (LCD) manufacturers. In March 2008, Samsung Electronics acquired Clairvoyante's PenTile IP assets. Samsung then funded a new company, Nouvoyance, Inc. to continue development of the PenTile technology.
PenTile RGBG layout used in AMOLED and Plasma  displays uses green pixels interleaved with alternating red and blue pixels. The human eye is most sensitive to green, especially for high resolution luminance information. The green subpixels are mapped to input pixels on a one to one basis. The red and blue subpixels are subsampled, reconstructing the chroma signal at a lower resolution. The luminance signal is processed using adaptive subpixel rendering filters to optimize reconstruction of high spatial frequencies from the input image, wherein the green subpixels provides the majority of the reconstruction. The red and blue subpixels are capable of reconstructing the horizontal and vertical spatial frequencies, but not the highest of the diagonal. Diagonal high spatial frequency information in the red and blue channels of the input image are transferred to the green subpixels for image reconstruction. Thus the RG-BG scheme creates a color display with one third fewer subpixels than a traditional RGB-RGB scheme but with the same measured luminance display resolution. This is similar to the Bayer filter commonly used in digital cameras.
- BlackBerry Q10
- Nexus One
- HTC Desire (AMOLED variants only)
- Samsung S8000
- Samsung Galaxy S
- Samsung Galaxy S Plus
- Samsung Galaxy S III
- Samsung Galaxy S 4
- Samsung Galaxy Note
- Samsung Wave S8500
- Samsung Ativ S
- Samsung NX10
- Nexus S (Super AMOLED variants only)
- Galaxy Nexus
- Dell Venue Pro
- Nokia N9
- Nokia Lumia 800
- Nokia Lumia 925
- Nokia Lumia 928
- Nokia Lumia 1020
- HTC One S
- Pantech Burst
- Huawei Ascend P1
- Alcatel One Touch Star 6010D
- Motorola RAZR i
PenTile RGBW technology, used in LCD, adds an extra subpixel to the traditional red, green and blue subpixels that is a clear area without color filtering material and with the only purpose of letting backlight come through, hence W for white. This makes it possible to produce a brighter image compared to an RGB-matrix while using the same amount of power, or produce an equally bright image while using less power.
The PenTile RGBW layout uses each red, green, blue and white subpixel to present high-resolution luminance information to the human eyes' red-sensing and green-sensing cone cells, while using the combined effect of all the color subpixels to present lower-resolution chroma (color) information to all three cone cell types. Combined, this optimizes the match of display technology to the biological mechanisms of human vision. The layout uses one third fewer subpixels for the same resolution as the RGB stripe (RGB-RGB) layout, in spite of having four color primaries instead of the conventional three, using subpixel rendering combined with metamer rendering. Metamer rendering optimizes the energy distribution between the white subpixel and the combined red, green, and blue subpixels: W <> RGB, to improve image sharpness.
The display driver chip has an RGB to RGBW color vector space converter and gamut mapping algorithm, followed by metamer and subpixel rendering algorithms. In order to maintain saturated color quality, to avoid simultaneous contrast error between saturated colors and peak white brightness, while simultaneously reducing backlight power requirements, the display backlight brightness is under control of the PenTile driver engine. When the image is mostly desaturated colors, those near white or grey, the backlight brightness is significantly reduced, often to less than 50% peak, while the LCD levels are increased to compensate. When the image has very bright saturated colors, the backlight brightness is maintained at higher levels. The PenTile RGBW also has an optional high brightness mode that doubles the brightness of the desaturated color image areas, such as black&white text, for improved outdoor view-ability.
- Motorola MC65
- Motorola ES55
- Motorola ES400
- Motorola Atrix 4G
- Samsung Galaxy Note 10.1 2014 version
- Lenovo Yoga 2 Pro
- HP ENVY TouchSmart 14-k022tx Sleekbook
An early controversy regarding the definition or measurement of resolution of color subpixelated flat panel displays in general, and for subpixel rendered displays in particular, led many people  to question the resolution claims of PenTile display products. One school holds that resolution is defined by the number of red, green, and blue subpixels, in groups of three, in an array in each axis. The other school holds that resolution is found by counting the number of line pairs, black & white (or bright and dark) lines and spaces that may be simultaneously rendered on the screen, in each axis.
The origin of the controversy surrounding measuring resolution lies in the fact that for RGB stripe color subpixelated displays, both definitions give the same measurement. However, owing to the one third lower subpixel density on PenTile displays the pixel structure may be more visible when compared to RGB stripe displays with the same pixel density. The loss of subpixels for a given resolution has led some journalists to describe the use of PenTile as 'shady practice' and 'sort of cheating'.
However, not all color displays have well defined RGB triplets (e.g. color cathode ray tube). The display industry standard method of measuring and defining resolution in color displays, as originated by the Video Electronics Standards Association (VESA) currently maintained by the International Committee for Display Metrology of the Society for Information Display, is to measure the contrast of line pairs, requiring a minimum of 50% Michelson contrast for displays intended for rendering text.
The developers of PenTile displays use this VESA criterion for contrast of line pairs to calculate the resolutions claimed. However, for the same resolution and size the PenTile screen can appear grainy, pixelated, speckled, with blurred text on some saturated colors and backgrounds when compared to RGB stripe color. This effect is understood to be caused by the restriction of the number of subpixels that may participate in the image reconstruction when the color is fully saturated. In the RGBW case, this is caused as the W subpixel will not be available in order to maintain the saturated color. In the RGBG case, this will occur when the color is saturated red, as the fully populated (one green per pixel) will not be available. For all other cases, text and especially full color images are fully reconstructed.
Advantages and disadvantages
PenTile displays for smartphones have received a mixed reception. For instance the Motorola Atrix 4G's display had "inaccurate colours and poor viewing angles, not to mention practically unreadable text at its furthest zoom". Also in a comparison between the original Droid Razr and the cheaper RAZR V, the RAZR V's TN TFT LCD display (a low-end LCD, compared to the higher-end IPS panel LCD) was found to be much crisper than the Droid Razr's Super AMOLED Advanced PenTile despite both screens using the same resolution.
PenTile displays have some advantages over other premium smartphone displays. One is that it is possible to achieve an HD resolution on an AMOLED screen at lower cost than other technologies, and most reviewers note that 720p resolution displays (such as Samsung Galaxy S III) makes the PenTile effect less obvious than lower resolution PenTile displays (Droid Razr). The second advantage is lower power consumption; the HTC One S's use of a PenTile display makes it more energy efficient and thinner than equivalent LCD screens, giving it better battery life than the HTC One X's IPS LCD. A PenTile AMOLED screen is also cheaper than an RGB stripe AMOLED.
Most PenTile displays use rectangular grids of alternating green and blue/red pixels. However the Samsung Galaxy S4 uses a Diamond Pixel array, where the green pixels are oval and repeat in a single line, while red and blue pixels are larger and alternate between the lines of green, ensuring more uniform colours with fewer aberrations compared to the PenTile display on the Galaxy S III.
- Quattron (RGB reproduction via RGBY)
- Tim Oren. "Pentile Matrix: 50% Flat Panel Power Saving Now, More to Come". Retrieved 2011-08-02.
-  Brown Elliott, C.H., "Reducing Pixel Count without Reducing Image Quality", Information Display Magazine, December, 1999
- Nouvoyance. "Press Release: Samsung Electronics Acquires Clairvoyante's IP Assets". Retrieved 2010-08-19.
- "Samsung F5500 series plasma review". CNET. Retrieved July 23, 2013.
- Samsung Mobile Display. "Visual(=Pentile) Technology". Retrieved 2010-03-03.
- CrackBerry. "BlackBerry Q10 Review". Retrieved 2013-04-25.
- iFixit. "Nexus One Teardown". Retrieved 2010-03-03.
- Samsung. "NX10 Specifications". Retrieved 2010-08-24.
- "Confirmed: Galaxy Nexus Includes PenTile". AnandTech. Retrieved 2013-07-26.
- "Motorola RAZR i review: Intel inside, Pentile Display". GSMArena. Retrieved 2013-09-13.
- [dead link]
- Nouvoyance. "PenTile RGBW Technology, What does it do?". Retrieved 2010-03-03.
- Nouvoyance. "PenTile RGBW Technology". Retrieved 2010-03-03.
- Brown Elliott, Candice, Chapter 12, "Image Reconstruction on Color Subpixelated Displays", Mobile Displays: Technology and Applications, Wiley, 2008, ISBN 978-0-470-72374-6
- Motorola. "Motorola MC65 Specifications".
- Motorola. "Motorola MC55 Specifications".
- Motorola. "Motorola es400 Specifications". Retrieved 2010-08-24.
- Insight Media. "Display Daily - The World's Most Significant New Smart Phone". Retrieved 2011-01-21.
- "Super AMOLED Plus vs Super AMOLED: to the PenTile matrix and back". 12 May 2011. Retrieved 3 November 2013.
- Klug, Inofuentes (October 21, 2011). "Confirmed: Galaxy Nexus Includes PenTile". AnandTech.
- "Forum Thread: iPhone 5 is officially the worlds most powerful phone".
- DisplayBlog. "Nexus One "Resolution" Debate Continues". Retrieved 2011-07-06.
- Nouvoyance. "Display Design and the Human Vision System". Retrieved 2012-04-16.
- Taylor Martin. "Motorola DROID 3 Review by Taylor". Retrieved 2012-04-16.
- Droid-Life. "Comparison of Pentile vs RGB stripe". Retrieved 2012-04-16.
- Savov (April 2, 2012). "HTC One S review". Retrieved 3 November 2013.
- Philippides (April 18, 2012). "Display shootout: HTC One X vs. Galaxy Nexus (vs. iPad 3) screen comparison". Retrieved 3 November 2013.
- Society for Information Display. "International Committee for Display Metrology". Retrieved 2011-07-06.
- Nouvoyance. "PenTile Technology Whitepapers". Retrieved 06 March 2012.
- Tested Blog. "How PenTile Displays Are Brighter But Not Always Better". Retrieved 2011-07-27.
- "Review: Motorola RAZR V". Neowin. Retrieved 2013-07-26.
- "Revisited: the Motorola Atrix". MobileSyrup.com. 2011-12-11. Retrieved 2013-07-26.
- "HTC One S review". MobileSyrup.com. 2012-05-30. Retrieved 2013-07-26.
- Molen, Brad (2012-04-05). "HTC One X vs. One S: which phone is The One for you?". Engadget.com. Retrieved 2013-07-26.
- Boxall, Andy (2012-05-04). "The Samsung Galaxy S III has a PenTile display: What is it, and why should you care?". Digital Trends. Retrieved 2013-07-26.
- Vlad Savov (2012-04-02). "HTC One S review". The Verge. Retrieved 2013-07-26.
- Sakr, Sharif (2011-11-03). "Nokia Lumia 800 review". Engadget.com. Retrieved 2013-07-26.
- "Samsung Galaxy S4 Review (Video)". MobileSyrup.com. 2013-05-01. Retrieved 2013-07-26.