Penalty (Brazilian sports manufacturer)

Cambuci S.A.
Type	Sociedade Anônima
Traded as	BM&F Bovespa: CAMB4
Industry	sporting goods
Founded	(1970)
Headquarters	São Paulo, Brazil
Key people	Roberto Estefano, (CEO)
Products	Athletic shoes, apparel, sports equipment, accessories
Revenue	US$ 174.7 million (2010)
Employees	3.000
Website	www.penalty.com

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Cambuci (BM&F Bovespa: CAMB4) is a sporting goods company established in 1970 in the Brazilian city of Sao Paulo, the company operates as Penalty.

Active in many sports, the Penalty manufactures from shoes, apparel, balls and sports accessories for team sports such as soccer, volleyball, basketball, handball, futsal, yet his focus is on footsports.

Since its origin in the neighborhood of Cambuci, the brand sponsored several teams in sports in Brazil and internationally.

In 2011, Penalty introduced its brand repositioning, focusing on strengthening its relationship with soccer and Brazil. "The repositioning of Penalty is supported by the legitimacy of being the only genuinely Brazilian brand of soccer. Speaking of Brazil, soccer is talking about our roots, our origin.", Explains Roberto Estefano, president of Cambuci, owner of the brand Penalty.

[edit] History

The trajectory of Cambuci S.A - today one of the most important manufacturers of sporting goods of Brazilian industry, which owns the brands Penalty and Stadium, and manufacturing facilities and commercial offices / administrative distributed by the states of Sao Paulo, Paraiba, Bahia, and offices in Argentina, Chile, Paraguay, China and Spain - have started in a small sewing workshop installed in the garage of the residence of the merchant Sarhan Tuma Estefano and his family.

Today its products are present in 5 continents, in the following countries: Brazil, Uruguay, Argentina, Chile, Paraguay, Bolivia, Canada, Portugal, Spain, France, Finland, Mozambique, Japan and New Zealand.

At a time when sales began to grow, Sarhan dies. A widow with six children to support, joined his brothers, and Sarhan Ibrahin Curi, to continue with the initiative. The union has established itself as the 1940s with the development of the textile industry in Brazil.

In 1945, the children of Assibe, Eduardo and Victorio Estefano, still young, bought out of his uncles and founded, officially, the Knitting Cambuci S.A, a preparation of garments for men and women placed in the district Cambuci, in Sao Paulo city.

Slightly less than 25 years later, in 1968, the brothers Edward, Richard, and Robert Estefano, Edward's children and grandchildren of Assibe, took the company after the retirement of his uncle Victorio. In 1970, the brand Penalty Cambuci created and launched products for soccer practice. With the success a few years later, Cambuci moved its production to San Roque, in Sao Paulo state, in a complex of factories created to serve the Brazilian market. Then he closed his first big contract with the Sao Paulo Football Club. The 1970s was a period of great growth for the Company.

In the 1980s, the Cambuci becomes the largest Brazilian manufacturer of balls. During this period, acquired the manufacturing rights for the brand ASICS shoes and rackets and tennis balls and Wilson Doney. Absorbing, thereafter, experience and technology that allowed him to advance the international standard of its products.

In the 1990s, the penalty is consolidating its presence in South America, becoming a hallmark of the major federations and confederations in the various sports that is still working.

In 2010, was the leading international award-winning design, the,^[1] with the 8-ball, 8 ball with the first buds of the world. At the same year, starts the sponsoring of the Spanish Futsal League and in the next year, Penalty sign your most important contract with a soccer player: Víctor Valdés, the goalkeeper of Barcelona FC and Spanish National Team. These are the most important steps to the international expand.

Today, the penalty is a 100% Brazilian multinational company, who still believe in sport as a tool for transforming people and society.

To promove Victor Valdes (Barcelona FC goalkeeper) new boots, Penalty have printed a QR Code onto the side of the boots, so keen fans can scan the Spanish stopper’s boots using their mobile device, cell phone or webcam.^[2]