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A pennysaver (or free ads paper, Friday Ad or shopper) is a kind of free community periodical available in North America (typically weekly or monthly publications) that advertises items for sale. Frequently pennysavers are actually called The Pennysaver (variants include Penny Saver, Penny-saver, PennySaver). It usually contains classified ads grouped into categories. Many pennysavers also offer local news and entertainment, as well as generic advice information, various syndicated or locally written columns on various topics of interest, limited comics and primetime TV listings.

The term is widely used in eastern North America from Ontario through New York, Pennsylvania, and Maryland, though there are pennysavers elsewhere. Pennysavers are sometimes published by a locally dominant daily newspaper as a brand extension of their publication and featuring advertisements published in the same style as the parent newspaper.

The PennySaver is a publication distributed in California. Formerly owned by Harte-Hanks, it and its website,, were sold to OpenGate Capital in 2013.[1]

In popular culture[edit]

The Pennysaver plays a significant role in the 2007 film Juno, in which the main character, Juno, searches for adoptive parents for her unborn child in the publication.

In a Season Six episode of The Golden Girls, Episode 18: "Older and Wiser," both Rose and Blanche are hired to model for a local pennysaver. The two begin to bicker over who has the prettier face and hands, but the joke is on them: When the pennysaver is delivered, they find out that they appear in an ad for beauty cream—as "before" models![2]