Later in the 19th century, the party developed a more Magyar-oriented stance, which eventually caused a faction to form the Independent People's Party (Croatian: Neodvisna narodna stranka) in 1880, led by Matija Mrazović and 22 other parliamentary representatives. The party journal was Obzor, giving rise to their members nickname obzoraši. The People's Party remained in power but enabled a policy of Magyarization, which resulted in major discontent with banKhuen Hedervary in 1903.
The People's Party was not reformed in the Kingdom of Serbs, Croats and Slovenes. An unrelated people's party, the Pučka stranka, was created in 1919, but it was a right-wing party, with different aims and origins to the original People's Party. It in turn ceased to exist on January 21, 1929.