People for the American Way
|Method||Media attention, direct-appeal campaigns|
|Affiliations||People for the American Way Foundation|
People For the American Way (PFAW) is a progressive advocacy group in the United States. Organized as a 501(c)(4) non-profit organization, PFAW was founded in 1981 by television producer Norman Lear. Lear founded the organization in order to challenge the agenda of the Moral Majority, a prominent American political organization associated with the Christian right.
PFAW was founded by television producer Norman Lear in 1981 in opposition to the agenda of the Moral Majority. Co-founders included Democratic Congresswoman Barbara Jordan and Time Inc. chairman and CEO Andrew Heiskell. PFAW began as a project of the Tides Foundation, a donor advised fund that directs money to politically liberal causes.
Soon after its founding, People For the American Way launched an affiliated 501(c)(3) organization, People for the American Way Foundation, for the purpose of conducting more extensive educational and research activities for left-wing causes. Later, the People For the American Way Voter Alliance was launched as a political action committee.
PFAW monitors what it characterizes as "right-wing" activities. Toward this end, the organization sponsors a website called Right Wing Watch. Right Wing Watch showcases video footage of various conservative pundits and social commentators. In 2014, Jason and David Benham lost the opportunity to host their own HGTV television show after Right Wing Watch labeled the brothers as "anti-gay, anti-choice extremists." In response, David Benham said: "We love all people. I love homosexuals. I love Islam, Muslims, and my brother and I would never discriminate. Never have we -- never would we." The slated show, "Flip It Forward," would have shown the brothers helping families purchase homes they otherwise could not afford.
PFAW is active in federal elections, donating $339,874 to oppose Republican candidates in the 2014 election cycle.
Michael Keegan is the organization's president. Members of the group's board of directors include John Hall Buchanan, Jr., Alec Baldwin, Seth MacFarlane, Mary Frances Berry, Julian Bond, Bertis Downs IV, James Hormel, Dolores Huerta, Jane Lynch, Josh Sapan, Dennis Van Roekel, Howie Klein and Reg Weaver.
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