Pepsi ONE

Pepsi One

Type	Diet Cola
Manufacturer	PepsiCo, Inc.
Country of origin	USA
Introduced	1998
Related products	Pepsi Max, Pepsi X, Diet Pepsi, Diet Coke, Coca-Cola Zero

Pepsi ONE (so named because it contains one calorie per eight-fluid ounce (230 ml) serving) is a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi.

On June 30, 1998, the artificial sweetener acesulfame potassium (Ace-K) was approved for use by the Food and Drug Administration. PepsiCo responded within one hour, announcing the introduction of Pepsi One (which reached store shelves the following October). This new variety was based upon an earlier product (sold in other countries) called Pepsi Max, but it featured a formula and flavor profile developed specifically for the U.S. market.

The launch of Pepsi ONE included an advertising campaign featuring the slogan "just one calorie." Subsequently, comedian Tom Green appeared as the spokesperson.

Formula

After several years of declining sales, a new formula was introduced in early 2005, replacing aspartame with Splenda brand sucralose. This change was accompanied by new packaging and a new advertising campaign. The same year, Pepsi's long-time rival launched Coca-Cola Zero (sweetened with aspartame and acesulfame potassium) and Diet Coke with Splenda.

The Pepsi ONE ingredients are: carbonated water, caramel color, natural and artificial flavors, phosphoric acid, potassium benzoate (preservative), sucralose (Splenda brand), caffeine, citric acid, and acesulfame potassium.

A can of Pepsi ONE includes 55.5 mg of caffeine, slightly more than in one can of Mountain Dew.

Branding

In October 2008, Pepsi announced they would redesign their logo and rebrand many of their products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of "smiles", with the central white band arcing at different angles depending on the product.

It is known now that Pepsi One will not adopt the new logo changes.

Racing

On April 7, 2010 it was announced that Pepsi ONE would be the title sponsor of Toyota Speedway at Irwindale's Super Late Models, the track's top division. The series will be called the NASCAR Pepsi One Super Late Models.

See also

• List of Pepsi types

References

• Kotabe, M. and Helsen, K. Global Marketing Management, John Wiley & Sons, 2004. ISBN 0-471-23062-6
• American Beverage Association Caffeine Content http://www.ameribev.org/health/caffeinecontent.asp Accessed on: 2006-06-19

External links

• PepsiCo